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Only Significant A/B Tests

Only show the highest quality tests with a p-value < 0.05

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

Test #195 on Yummly.com by Kimberly Cheung Aug 13, 2018 Desktop Mobile Listing

Kimberly Cheung Tested Pattern #78: Tags, Badges And Structured Information In Test #195 On Yummly.com

Test #194 on Bomgar.com by Lee Elkins Aug 08, 2018 Desktop Mobile Home & Landing

Lee Elkins Tested Pattern #22: Empowering Headline In Test #194 On Bomgar.com

Test #193 on Yummly.com by Marcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup

Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On Yummly.com

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Test #189 on Yummly.com by Kimberly Cheung Jul 23, 2018 Desktop Mobile Signup

Kimberly Cheung Tested Pattern #7: Social Counts In Test #189 On Yummly.com

Test #184 on Bomgar.com by Lee Elkins Jun 25, 2018 Desktop Mobile Home & Landing

Lee Elkins Tested Pattern #15: Bulleted Reassurances In Test #184 On Bomgar.com

Test #183 on Trydesignlab.com by Daniel Shapiro Jun 19, 2018 Desktop Mobile Product

Daniel Shapiro Tested Pattern #46: Pay Later In Test #183 On Trydesignlab.com

Test #181 on Yummly.com by Kimberly Cheung Jun 04, 2018 Desktop Mobile Signup

Kimberly Cheung Tested Pattern #7: Social Counts In Test #181 On Yummly.com

Test #179 on Yummly.com by Marcos Ciarrocchi May 18, 2018 Desktop Listing

Marcos Ciarrocchi Tested Pattern #13: Centered Forms & Buttons In Test #179 On Yummly.com

Test #173 on Rollbar.com by Mike Smith May 08, 2018 Desktop Mobile Home & Landing

Mike Smith Tested Pattern #22: Empowering Headline In Test #173 On Rollbar.com

Test #166 on Olark.com by Sunir Shah Apr 05, 2018 Desktop Mobile Home & Landing

Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).

Test #165 on Bomgar.com by Lee Elkins Apr 04, 2018 Desktop Signup