Your filter results
Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first
Test #353 on
Backstage.com
by
Stanley Zuo
May 12, 2021
Desktop
Product
Stanley Zuo Tested Pattern #13: Centered Forms & Buttons In Test #353 On Backstage.com


This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.
Test #351 on
Baremetrics.com
by
Brian Sierakowski
Apr 30, 2021
Desktop
Mobile
Home & Landing
Brian Sierakowski Tested Pattern #11: Gradual Reassurance In Test #351 On Baremetrics.com


In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.
Test #342 on
Backstage.com
by
Stanley Zuo
Feb 28, 2021
Desktop
Mobile
Listing
Stanley Zuo Tested Pattern #25: Nagging Results In Test #342 On Backstage.com


In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".
Test #341 on
by
Alex James
Feb 25, 2021
Desktop
Mobile
Signup
Alex James Tested Pattern #35: Floating Labels In Test #341


This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.
Test #338 on
Umbraco.com
by
Lars Skjold Iversen
Jan 29, 2021
Desktop
Mobile
Home & Landing
Lars Skjold Iversen Tested Pattern #63: Trust Seals In Test #338 On Umbraco.com


In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.
Test #330 on
Backstage.com
by
Stanley Zuo
Dec 29, 2020
Desktop
Content
Stanley Zuo Tested Pattern #116: Links Or Buttons In Test #330 On Backstage.com


In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.
Test #328 on
Umbraco.com
by
Lars Skjold Iversen
Dec 21, 2020
Desktop
Mobile
Home & Landing
Lars Skjold Iversen Tested Pattern #60: Repeated Bottom Call To Action In Test #328 On Umbraco.com


In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.
Test #327 on
Backstage.com
by
Stanley Zuo
Nov 26, 2020
Desktop
Signup
Stanley Zuo Tested Pattern #120: Supporting Theme Images In Test #327 On Backstage.com


In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.
Test #323 on
Backstage.com
by
Stanley Zuo
Oct 29, 2020
Mobile
Signup
Stanley Zuo Tested Pattern #117: Company Logos In Test #323 On Backstage.com


In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.
Test #322 on
Thomasnet.com
by
Kyle Phillips
Oct 27, 2020
Desktop
Mobile
Product
Kyle Phillips Tested Pattern #82: Onboarding Callouts In Test #322 On Thomasnet.com


This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.
Test #318 on
Thomasnet.com
by
Kyle Phillips
Sep 29, 2020
Desktop
Mobile
Content
Kyle Phillips Tested Pattern #60: Repeated Bottom Call To Action In Test #318 On Thomasnet.com


In this experiment, a simple link to a newsletter signup landing page was added at the bottom of an article. The newsletter landing page then encouraged users to provide their email address for future article updates.
Test #316 on
Trydesignlab.com
by
Daniel Shapiro
Sep 24, 2020
Desktop
Mobile
Home & Landing
Daniel Shapiro Tested Pattern #22: Empowering Headline In Test #316 On Trydesignlab.com


In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.
Test #315 on
Backstage.com
by
Stanley Zuo
Aug 22, 2020
Mobile
Signup
Stanley Zuo Tested Pattern #7: Social Counts In Test #315 On Backstage.com


In this experiment, a dynamic number of job postings was displayed during the signup process - reinforcing the value of signing up for membership access.
Test #308 on
Umbraco.com
by
Lars Skjold Iversen
Jul 23, 2020
Desktop
Home & Landing
Lars Skjold Iversen Tested Pattern #4: Testimonials In Test #308 On Umbraco.com


In this experiment, three testimonials were added mid way though on a CMS landing page. At the end of the customer testimonials an additional trial signup button was also added - which was also the primary metric.
Test #304 on
Backstage.com
by
Stanley Zuo
Jun 29, 2020
Mobile
Product
Stanley Zuo Tested Pattern #97: Bigger Form Fields In Test #304 On Backstage.com


In this experiment, larger "Apply" buttons were shown on a casting detail page. The application funnel would take users through a series of steps leading to a paid membership subscription. The experiment measured initial progression and account signups (email signups).
Test #295 on
Thomasnet.com
by
Julian Gaviria
Apr 29, 2020
Desktop
Mobile
Content
Julian Gaviria Tested Pattern #25: Nagging Results In Test #295 On Thomasnet.com


In this experiment, blog article pages were hidden behind a registration wall - requing a signup to access. The registration wall would appear after the first paragraph using gradual opacity to cover the rest of the article. We have published the effects of this change on registrations (signups) and on engagement (users viewing other more important company detail pages).
Test #291 on
Elevate App
by
Jesse Germinario
Mar 30, 2020
Mobile
Signup
Jesse Germinario Tested Pattern #91: Forced Action In Test #291


This experiment was ran on the initial onboarding screens of the Elevate App - right after installing and launching the app for the first time. The change was the removal of subtle "skip" links that fast tracked users to the signup/login screen (Get Started). Hence in the variation, all users had to scroll through the 4 introductory messages before being asked to create an account.
Test #288 on
Kenhub.com
by
Niels Hapke
Mar 05, 2020
Desktop
Mobile
Home & Landing
Niels Hapke Tested Pattern #117: Company Logos In Test #288 On Kenhub.com


In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.
Test #276 on
Umbraco.com
by
Lars Skjold Iversen
Dec 31, 2019
Desktop
Mobile
Home & Landing
Lars Skjold Iversen Tested Pattern #111: Field Explanations In Test #276 On Umbraco.com


In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").
Test #273 on
Elevate App
by
Jesse Germinario
Dec 19, 2019
Mobile
Signup
Jesse Germinario Tested Pattern #9: Multiple Steps In Test #273


This experiment tests the impact of a different paywall screen on iOS. The current control paywall screen for 100% of iOS users was the animated pro screen. In this screen, users see an animation that gives shows glimpses of several Elevate games in action, as well as a bulleted list of key selling points for Pro. The proposed change (variant B) features a swipeable carousel of pages where each page has an image and some accompanying text explaining a different benefit of subscribing to Pro. The hypothesis is that we can lift conversion by showing users the alternate swiping paywall screen.