Your filter results
Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first
Test #351 on Baremetrics.com by Brian Sierakowski Apr 30, 2021 Desktop Mobile Home & Landing
Brian Sierakowski Tested Pattern #11: Gradual Reassurance In Test #351 On Baremetrics.com
In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.
Test #342 on Backstage.com by Stanley Zuo Feb 28, 2021 Desktop Mobile Listing
Stanley Zuo Tested Pattern #25: Nagging Results In Test #342 On Backstage.com
In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".
Test #341 on by Alex James Feb 25, 2021 Desktop Mobile Signup
Alex James Tested Pattern #35: Floating Labels In Test #341
This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.
Test #338 on Umbraco.com by Lars Skjold Iversen Jan 29, 2021 Desktop Mobile Home & Landing
Lars Skjold Iversen Tested Pattern #63: Trust Seals In Test #338 On Umbraco.com
In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.
Test #330 on Backstage.com by Stanley Zuo Dec 29, 2020 Desktop Content
Stanley Zuo Tested Pattern #116: Links Or Buttons In Test #330 On Backstage.com
In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.
Test #328 on Umbraco.com by Lars Skjold Iversen Dec 21, 2020 Desktop Mobile Home & Landing
Lars Skjold Iversen Tested Pattern #60: Repeated Bottom Call To Action In Test #328 On Umbraco.com
In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.
Test #327 on Backstage.com by Stanley Zuo Nov 26, 2020 Desktop Signup
Stanley Zuo Tested Pattern #120: Supporting Theme Images In Test #327 On Backstage.com
In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.
Test #323 on Backstage.com by Stanley Zuo Oct 29, 2020 Mobile Signup
Stanley Zuo Tested Pattern #117: Company Logos In Test #323 On Backstage.com
In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.
Test #322 on Thomasnet.com by Kyle Phillips Oct 27, 2020 Desktop Mobile Product
Kyle Phillips Tested Pattern #82: Onboarding Callouts In Test #322 On Thomasnet.com
This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.
Test #318 on Thomasnet.com by Kyle Phillips Sep 29, 2020 Desktop Mobile Content
Kyle Phillips Tested Pattern #60: Repeated Bottom Call To Action In Test #318 On Thomasnet.com
In this experiment, a simple link to a newsletter signup landing page was added at the bottom of an article. The newsletter landing page then encouraged users to provide their email address for future article updates.
Test #316 on Trydesignlab.com by Daniel Shapiro Sep 24, 2020 Desktop Mobile Home & Landing
Daniel Shapiro Tested Pattern #22: Empowering Headline In Test #316 On Trydesignlab.com
In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.
Test #315 on Backstage.com by Stanley Zuo Aug 22, 2020 Mobile Signup
Stanley Zuo Tested Pattern #7: Social Counts In Test #315 On Backstage.com
In this experiment, a dynamic number of job postings was displayed during the signup process - reinforcing the value of signing up for membership access.
Test #308 on Umbraco.com by Lars Skjold Iversen Jul 23, 2020 Desktop Home & Landing
Lars Skjold Iversen Tested Pattern #4: Testimonials In Test #308 On Umbraco.com
In this experiment, three testimonials were added mid way though on a CMS landing page. At the end of the customer testimonials an additional trial signup button was also added - which was also the primary metric.
Test #304 on Backstage.com by Stanley Zuo Jun 29, 2020 Mobile Product
Stanley Zuo Tested Pattern #97: Bigger Form Fields In Test #304 On Backstage.com
In this experiment, larger "Apply" buttons were shown on a casting detail page. The application funnel would take users through a series of steps leading to a paid membership subscription. The experiment measured initial progression and account signups (email signups).
Test #295 on Thomasnet.com by Julian Gaviria Apr 29, 2020 Desktop Mobile Content
Julian Gaviria Tested Pattern #25: Nagging Results In Test #295 On Thomasnet.com
In this experiment, blog article pages were hidden behind a registration wall - requing a signup to access. The registration wall would appear after the first paragraph using gradual opacity to cover the rest of the article. We have published the effects of this change on registrations (signups) and on engagement (users viewing other more important company detail pages).
Test #291 on Elevate App by Jesse Germinario Mar 30, 2020 Mobile Signup
Jesse Germinario Tested Pattern #91: Forced Action In Test #291
This experiment was ran on the initial onboarding screens of the Elevate App - right after installing and launching the app for the first time. The change was the removal of subtle "skip" links that fast tracked users to the signup/login screen (Get Started). Hence in the variation, all users had to scroll through the 4 introductory messages before being asked to create an account.
Test #288 on Kenhub.com by Niels Hapke Mar 05, 2020 Desktop Mobile Home & Landing
Niels Hapke Tested Pattern #117: Company Logos In Test #288 On Kenhub.com
In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.
Test #276 on Umbraco.com by Lars Skjold Iversen Dec 31, 2019 Desktop Mobile Home & Landing
Lars Skjold Iversen Tested Pattern #111: Field Explanations In Test #276 On Umbraco.com
In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").
Test #273 on Elevate App by Jesse Germinario Dec 19, 2019 Mobile Signup
Jesse Germinario Tested Pattern #9: Multiple Steps In Test #273
This experiment tests the impact of a different paywall screen on iOS. The current control paywall screen for 100% of iOS users was the animated pro screen. In this screen, users see an animation that gives shows glimpses of several Elevate games in action, as well as a bulleted list of key selling points for Pro. The proposed change (variant B) features a swipeable carousel of pages where each page has an image and some accompanying text explaining a different benefit of subscribing to Pro. The hypothesis is that we can lift conversion by showing users the alternate swiping paywall screen.
Test #271 on Analytics-toolkit.co... by Georgi Z. Georgiev Nov 24, 2019 Desktop Mobile Signup
Georgi Z. Georgiev Tested Pattern #4: Testimonials In Test #271 On Analytics-toolkit.co...
In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com