All Latest 615 A/B Tests

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MOST RECENT TESTS

Test #565 on Umbraco.com by Lars Skjold IversenLars Skjold Iversen Nov 30, 2024 Desktop Home & Landing

Lars Tested Pattern #129: Right Or Left Aligned Forms On Umbraco.com

 - Variant A
 - Variant B

In this experiment, the right vs left position of a form (at the bottom of a landing page) was a/b tested. Impact on progression and form completion was measured.

Test #469 on by Ardit VeliuArdit Veliu Apr 28, 2023 Desktop Signup

Ardit Tested Pattern #129: Right Or Left Aligned Forms

 - Variant A
 - Variant B

In this experiment, a right side form shifted in position to the left. Impact on leads was measured.

Test #433 on Expertinstitute.com by Ardit VeliuArdit Veliu Sep 30, 2022 Desktop Mobile Signup

Ardit Tested Pattern #20: Canned Response On Expertinstitute.com

 - Variant A
 - Variant B

In this experiment a dynamic canned response was added to a lead form. The contents of the copy reflected a handful of user choices from other form field selections. Impact on leads / form submissions was measured.

Test #423 on Expertinstitute.com by Ardit VeliuArdit Veliu Jul 26, 2022 Desktop Mobile Home & Landing

Ardit Tested Pattern #110: Optional Field Labels On Expertinstitute.com

 - Variant A
 - Variant B

In this experiment, an "optional" label was shown near a message form field. Impact on overall leads was measured (requesting experts).

Test #409 on Expertinstitute.com by Ardit VeliuArdit Veliu Apr 30, 2022 Desktop Mobile Signup

Ardit Tested Pattern #20: Canned Response On Expertinstitute.com

 - Variant A
 - Variant B

In this experiment, the copy of an input textarea on a lead form was used to summarize a user's choices. Instead of showing using a generic "Message" statement, the variation use the following formula: "I'm a [Lead Type] located in [State] looking for [Expert Type]. Looking forward to hearing from you today. Thank You." Impact of leads was measured.

Test #352 on Us.flukecal.com by John HickeyJohn Hickey May 11, 2021 Desktop Global

John Tested Pattern #123: Single Or Double Column Form Fields On Us.flukecal.com

 - Variant A
 - Variant B

In this experiment, single column (longer) form fields were tested against a two column layout (more compact).

Test #345 on Getninjas.com.br by Rodolfo LugliRodolfo Lugli Mar 29, 2021 Desktop Home & Landing

Rodolfo Tested Pattern #9: Multiple Steps On Getninjas.com.br

 - Variant A
 - Variant B

In this experiment, a single long form was broken into at least 3 steps. 

Test #86 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Feb 28, 2021 Mobile Desktop Product

Rodrigo Tested Pattern #3: Fewer Form Fields On Vivareal.com.br

 - Variant A
 - Variant B

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.

Test #313 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Aug 19, 2020 Desktop Mobile Home & Landing

Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com

 - Variant A
 - Variant B

In this experiment, instead of showing a single-focused lead form (for the UX Academy Program), users were asked to express a wider set of choices first (for the UX Academy or shortter set of skill-based courses). The experiment measured overall leads for both types of programs.