All Latest 620 A/B Tests

In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.

In this experiment, the variation showed a listing's owner online status as a badge, instead of showing their average "response time". More specifically, an "Online Now" badge was shown beside individual listings of a 3D printing marketplace site. The experiment measured completed quote / lead requests (a few steps further).

This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.

This experiment aimed to increase the number of application ratings from within the Elevate app. Success was measured by the number of users going towards Google Play to create the rating. The control version prompted users if they wanted to rate the app with a simple yes and no answer. The variation however presented the rating choice right away in the form of 5 stars - enabling users to express their choice sooner.

In this mobile experiment, an unselected vs selected payment plan was tested for its impact on sales. The experiment ran on a mid page of a signup funnel where customers were being asked to select one of two payment plans.

In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.

In this experiment, a lead form on a listing page showed whether an agent was recently online or not. The diplayed had two statuses: either indicating that someone is online now, or the most recent time they were online in minutes.

In this experiment, a dynamic number of job postings was displayed during the signup process - reinforcing the value of signing up for membership access.

In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.

In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.

In this experiment, the style of a button leading to view detailed casting calls on a listing page was changed. In the A version the style was a filled high contrast blue background, and the B variation had a feint "ghost button" style. 

In this experiment, the only change was an added message at the top of the pricing screen, clarifying that there is an active discount on a yearly plan. The discount was already communicated with a strike-through price on the control version as well. The variation simply emphasized this aggressively. 

In this experiment, larger "Apply" buttons were shown on a casting detail page. The application funnel would take users through a series of steps leading to a paid membership subscription. The experiment measured initial progression and account signups (email signups).

In this experiment variation, the saved suppliers feature was surfaced in the global navigation.It was already possible to save supplier companies from listing and specific company pages. This experiment aimed to increase the saving functions visibility and possibly increase more leads. 

In this experiment a long form (A) was replaced with a progressive form interaction (B). Most of the form fields would appear in a grey-disabled style, until the prerequioste fields were first filled out.

In this experiment, the B variation property prices were framed using higher and crossed out price points from 12 months ago - achieving a relative discount. A tooltip was also shown which explained the higher price point on hover. The example in the screenshot translates to "2% less compared to 12 months ago". This high-power experiment measured the number of leads that were generated on property (product) screens.

In this experiment, a password field was removed on a contract cancellation form (Volders).

In the control version, users were required to enter their email address and a password. If the email address was associated with an existing account, then the password was used to authenticate the user (and validated). When users entered a new email address, then the password field was used to create a new account. 

In the variation, the password field was removed, as the authentication happened after the conversion itself using other backend mechanisms.

In this experiment on a listing page, the search was expanded to show more listings (variation B). Conditionally, if there were fewer than 36 results, set basic filters such as number bedrooms and bathrooms were expanded and appended to the results. Hence if someone chose 2 bedrooms and 2 bathrooms in variation A, they would only see listing with that filter. In variation B however they would first see the filtered results, and later they would also see results with 3 or more of each. 

In this experiment, blog article pages were hidden behind a registration wall - requing a signup to access. The registration wall would appear after the first paragraph using gradual opacity to cover the rest of the article. We have published the effects of this change on registrations (signups) and on engagement (users viewing other more important company detail pages).

The core hypothesis of this experiment was that by showing clear availability (in green text) beside each casting call, more users would apply and become premium members. The experiment reports on two metrics: application starts (the first progression metric), and premium membership sales (measured a few steps further in the funnel).