All Latest 626 A/B Tests
MOST RECENT TESTS
Test #252 on
Thomasnet.com
by 
Julian Gaviria
Jul 30, 2019
Desktop
Mobile
Content
X.X%
Engagement
Julian Tested Pattern #107: Contrast Links & Buttons On Thomasnet.com
In this experiment a light blue bold link was tested against a darker blue bold link.
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Test #250 on
Volders.de
by 
Alexander Krieger
Jul 25, 2019
Desktop
Mobile
Signup
X.X%
Signups
Alexander Tested Pattern #106: Back Buttons On Volders.de
In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.
Test #246 on
Thomasnet.com
by Julian Gaviria
Jun 12, 2019
Desktop
Mobile
Home & Landing
X.X%
Progression
Julian Tested Pattern #88: Action Button On Thomasnet.com
In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.
Test #243 on
Goodui.org
by 
Jakub Linowski
Jun 05, 2019
Desktop
Mobile
Home & Landing
X.X%
Progression
Jakub Tested Pattern #77: Filled Or Ghost Buttons On Goodui.org
In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)
Test #242 on
by 
Alex James
May 27, 2019
Desktop
Mobile
Signup
X.X%
Signups
Alex Tested Pattern #7: Social Counts
Test #241 on
Kenhub.com
by 
Niels Hapke
May 24, 2019
Desktop
Mobile
Signup
X.X%
Signups
Niels Tested Pattern #105: Lead Magnets On Kenhub.com
In this experiment, a free study guide ebook was promoted on a registration page.
Test #235 on
Thomasnet.com
by Julian Gaviria
Apr 02, 2019
Desktop
Mobile
Home & Landing
X.X%
Leads
Julian Tested Pattern #102: Expanded Or Condensed Layout On Thomasnet.com
In this experiment, the layout was condensed from a taller to a shorter one.
Test #232 on
Yoast.com
by 
Sjardo Janssen
Mar 15, 2019
Desktop
Mobile
Checkout
X.X%
Sales
Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com
In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Test #230 on
Goodui.org
by Jakub Linowski
Mar 09, 2019
Desktop
Mobile
Listing
X.X%
Engagement
Jakub Tested Pattern #56: Hover Button On Goodui.org
In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.
Test #215 on
Vivareal.com.br
by 
Vinicius Barros Peixoto
Dec 21, 2018
Mobile
Listing
X.X%
Leads
Vinicius Tested Pattern #92: Already Viewed Label On Vivareal.com.br
The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.
Test #209 on
Vivareal.com.br
by Vinicius Barros Peixoto
Nov 12, 2018
Mobile
Listing
X.X%
Leads
Vinicius Tested Pattern #34: Open In A New Tab On Vivareal.com.br
The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.
Test #206 on
Yummly.com
by 
Kimberly Cheung
Oct 25, 2018
Desktop
Mobile
Signup
X.X%
Signups
Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com
This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Test #202 on
Kenhub.com
by Niels Hapke
Oct 01, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com
In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Test #9 on
by 
Rick Dawson
Sep 28, 2018
Desktop
Mobile
Home & Landing
X.X%
Leads
Rick Tested Pattern #83: Progressive Fields
Test #201 on
by 
Ben Labay
Sep 19, 2018
Desktop
Mobile
Thank You
X.X%
Sales
Ben Tested Pattern #7: Social Counts
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Test #196 on
Vivareal.com.br
by Vinicius Barros Peixoto
Aug 14, 2018
Mobile
Listing
X.X%
Leads
Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br
The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.
Test #195 on
Yummly.com
by Kimberly Cheung
Aug 13, 2018
Desktop
Mobile
Listing
X.X%
Signups
Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com
Test #193 on
Yummly.com
by 
Marcos Ciarrocchi
Aug 07, 2018
Desktop
Mobile
Signup
X.X%
Signups
Marcos Tested Pattern #91: Forced Action On Yummly.com
In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.
Test #190 on
Diamondcandles.com
by 
Peep Laja
Jul 26, 2018
Mobile
Global
X.X%
Sales
Peep Tested Pattern #2: Icon Labels On Diamondcandles.com
This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Test #191 on
Diamondcandles.com
by Peep Laja
Jul 26, 2018
Mobile
Global
X.X%
Sales
Peep Tested Pattern #2: Icon Labels On Diamondcandles.com
