All Latest 636 A/B Tests

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Test #145 on Normanrecords.com by Nathon RaineNathon Raine Jan 18, 2018 Desktop Checkout X.X% Sales

Nathon Tested Pattern #1: Remove Coupon Fields On Normanrecords.com

- Variant A
- Variant B

In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.
Total Sample: 4,139 • Statistical Power at 5% MDE: 73.7%

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Test #137 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Dec 22, 2017 Desktop Mobile Checkout X.X% Sales

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

- Variant A
- Variant B

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Total Sample: 2,218 • Statistical Power at 5% MDE: 7.3%

Test #138 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Dec 22, 2017 Desktop Mobile Checkout X.X% Sales

Daniel Tested Pattern #42: Countdown Timer On Trydesignlab.com

- Variant A
- Variant B

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Total Sample: 2,258 • Statistical Power at 5% MDE: 8.2%

Test #89 on Ssdnodes.com by Matt ConnorMatt Connor Jun 01, 2017 Desktop Mobile Checkout X.X% Sales

Matt Tested Pattern #4: Testimonials On Ssdnodes.com

- Variant A
- Variant B
Total Sample: 2,325 • Statistical Power at 5% MDE: 7.3%

Test #51 on Menufy.com by Aleksandr ElesevAleksandr Elesev Oct 20, 2016 Desktop Mobile Checkout X.X% Sales

Aleksandr Tested Pattern #63: Trust Seals On Menufy.com

- Variant A
- Variant B
Total Sample: 14,269 • Statistical Power at 5% MDE: 99.9%

Test #57 on by Jakub LinowskiJakub Linowski Jul 07, 2016 Desktop Checkout X.X% Sales

Jakub Tested Pattern #66: Complementary Upsell

- Variant A
- Variant B
Total Sample: 6,079 • Statistical Power at 5% MDE: 12.5%

Test #129 on Barackobama.com by Kyle RushKyle Rush Jun 01, 2012 Desktop Checkout X.X% Revenue

Kyle Tested Pattern #9: Multiple Steps On Barackobama.com

- Variant A
- Variant B

Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.

"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush