All Latest 490 A/B Tests
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MOST RECENT TESTS
Stanley Zuo Tested Pattern #117: Company Logos In Test #323 On Backstage.com
In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.
Michal Fiech Tested Pattern #119: Unselected Or Selected Defaults In Test #317 On Volders.com
In this mobile experiment, an unselected vs selected payment plan was tested for its impact on sales. The experiment ran on a mid page of a signup funnel where customers were being asked to select one of two payment plans.
Stanley Zuo Tested Pattern #7: Social Counts In Test #315 On Backstage.com
In this experiment, a dynamic number of job postings was displayed during the signup process - reinforcing the value of signing up for membership access.
Michal Fiech Tested Pattern #83: Progressive Fields In Test #302 On Volders.de
In this experiment a long form (A) was replaced with a progressive form interaction (B). Most of the form fields would appear in a grey-disabled style, until the prerequioste fields were first filled out.
Michal Fiech Tested Pattern #3: Fewer Form Fields In Test #300 On Volders.de
In this experiment, a password field was removed on a contract cancellation form (Volders).
In the control version, users were required to enter their email address and a password. If the email address was associated with an existing account, then the password was used to authenticate the user (and validated). When users entered a new email address, then the password field was used to create a new account.
In the variation, the password field was removed, as the authentication happened after the conversion itself using other backend mechanisms.
Jesse Germinario Tested Pattern #91: Forced Action In Test #291
This experiment was ran on the initial onboarding screens of the Elevate App - right after installing and launching the app for the first time. The change was the removal of subtle "skip" links that fast tracked users to the signup/login screen (Get Started). Hence in the variation, all users had to scroll through the 4 introductory messages before being asked to create an account.
Alexander Krieger Tested Pattern #3: Fewer Form Fields In Test #280 On Volders.de
In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.
Jesse Germinario Tested Pattern #9: Multiple Steps In Test #273
This experiment tests the impact of a different paywall screen on iOS. The current control paywall screen for 100% of iOS users was the animated pro screen. In this screen, users see an animation that gives shows glimpses of several Elevate games in action, as well as a bulleted list of key selling points for Pro. The proposed change (variant B) features a swipeable carousel of pages where each page has an image and some accompanying text explaining a different benefit of subscribing to Pro. The hypothesis is that we can lift conversion by showing users the alternate swiping paywall screen.
Georgi Z. Georgiev Tested Pattern #4: Testimonials In Test #271 On Analytics-toolkit.co...
In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com
Martijn Oud Tested Pattern #111: Field Explanations In Test #105 On Inktweb.nl
In this experiment, onhover tooltip explanations were added to selected fields (Firstname, Lastname, Phone, Email and Password). One translation example of the Firstname tooltip was the following "Enter your first name (or letter) so that we can address you in a more personal way".
Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #258 On Thomasnet.com
In this variation an optional field label was added.
Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #259 On Thomasnet.com
Julian Gaviria Tested Pattern #109: Required Field Labels In Test #257 On Thomasnet.com
In this followup experiment, field labels without and with a marked asterisk were tested.
Alex James Tested Pattern #109: Required Field Labels In Test #256
The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).
Julian Gaviria Tested Pattern #109: Required Field Labels In Test #255 On Thomasnet.com
In this experiment, field labels without and with a marked asterisk were tested.
Alexander Krieger Tested Pattern #17: Expensive First In Test #254 On Volders.de
In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).
Alexander Krieger Tested Pattern #17: Expensive First In Test #253 On Volders.de
In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).
Alexander Krieger Tested Pattern #106: Back Buttons In Test #250 On Volders.de
In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.
Alexander Krieger Tested Pattern #20: Canned Response In Test #248 On Volders.de
In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.
Tael Pinault Tested Pattern #83: Progressive Fields In Test #39 On Over-blog.com
This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.