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Test #256 on
by
Alex James
Aug 23, 2019
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Alex James Tested Pattern #109: Required Field Labels In Test #256


The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).
Test #255 on
Thomasnet.com
by
Julian Gaviria
Aug 22, 2019
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Julian Gaviria Tested Pattern #109: Required Field Labels In Test #255 On Thomasnet.com


In this experiment, field labels without and with a marked asterisk were tested.
Test #254 on
Volders.de
by
Alexander Krieger
Aug 16, 2019
Desktop
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Alexander Krieger Tested Pattern #17: Expensive First In Test #254 On Volders.de


In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).
Test #253 on
Volders.de
by
Alexander Krieger
Aug 08, 2019
Desktop
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Alexander Krieger Tested Pattern #17: Expensive First In Test #253 On Volders.de


In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).
Test #250 on
Volders.de
by
Alexander Krieger
Jul 25, 2019
Desktop
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Alexander Krieger Tested Pattern #106: Back Buttons In Test #250 On Volders.de


In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.
Test #248 on
Volders.de
by
Alexander Krieger
Jul 16, 2019
Desktop
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Alexander Krieger Tested Pattern #20: Canned Response In Test #248 On Volders.de


In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.
Test #39 on
Over-blog.com
by
Tael Pinault
Jul 02, 2019
Desktop
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Tael Pinault Tested Pattern #83: Progressive Fields In Test #39 On Over-blog.com


This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.
Test #245 on
Kenhub.com
by
Niels Hapke
Jun 11, 2019
Desktop
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Niels Hapke Tested Pattern #19: Benefit Testimonials In Test #245 On Kenhub.com


In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.
Test #242 on
by
Alex James
May 27, 2019
Desktop
Mobile
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Alex James Tested Pattern #7: Social Counts In Test #242


Test #241 on
Kenhub.com
by
Niels Hapke
May 24, 2019
Desktop
Mobile
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Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com


In this experiment, a free study guide ebook was promoted on a registration page.
Test #236 on
by
Alex James
Apr 04, 2019
Desktop
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Alex James Tested Pattern #9: Multiple Steps In Test #236


In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.
Test #233 on
Annonce.cz
by
Ondřej Ilinčev
Apr 01, 2019
Desktop
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Ondřej Ilinčev Tested Pattern #100: Postponed Registration In Test #233 On Annonce.cz


In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.
Test #231 on
Glass.net
by
Mark Freedle
Mar 14, 2019
Desktop
Mobile
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Mark Freedle Tested Pattern #20: Canned Response In Test #231 On Glass.net


Test #227 on
Volders.de
by
Alexander Krieger
Mar 04, 2019
Desktop
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Alexander Krieger Tested Pattern #99: Progress Bar In Test #227 On Volders.de


In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.
Translation of the 3 steps from German are as follows:
- Fill out the termination
- Send termination
- Proof of termination
Test #223 on
Volders.de
by
Alexander Krieger
Feb 01, 2019
Desktop
Mobile
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Alexander Krieger Tested Pattern #12: Payment First In Test #223 On Volders.de


This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.
Test #214 on
Yummly.com
by
Marcos Ciarrocchi
Dec 07, 2018
Mobile
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Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #214 On Yummly.com


In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.
Test #213 on
Mt.com
by
Vito Mediavilla
Dec 04, 2018
Desktop
Mobile
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Vito Mediavilla Tested Pattern #85: Benefit Button In Test #213 On Mt.com


In this variation, a longer button label with a clearer benefit was tested against a shorter one.
Test #206 on
Yummly.com
by
Kimberly Cheung
Oct 25, 2018
Desktop
Mobile
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Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com


This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Test #198 on
Bomgar.com
by
Lee Elkins
Sep 03, 2018
Desktop
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Lee Elkins Tested Pattern #40: Blurred Product Background In Test #198 On Bomgar.com


Test #193 on
Yummly.com
by
Marcos Ciarrocchi
Aug 07, 2018
Desktop
Mobile
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Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On Yummly.com


In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.