All Latest 391 A/B Tests
Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first
MOST RECENT TESTS
Alex James Tested Pattern #109: Required Field Labels In Test #256
The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).
Julian Gaviria Tested Pattern #109: Required Field Labels In Test #255 On Thomasnet.com
In this experiment, field labels without and with a marked asterisk were tested.
Alexander Krieger Tested Pattern #17: Expensive First In Test #254 On Volders.de
In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).
Alexander Krieger Tested Pattern #17: Expensive First In Test #253 On Volders.de
In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).
Alexander Krieger Tested Pattern #106: Back Buttons In Test #250 On Volders.de
In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.
Alexander Krieger Tested Pattern #20: Canned Response In Test #248 On Volders.de
In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.
Tael Pinault Tested Pattern #83: Progressive Fields In Test #39 On Over-blog.com
This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.
Niels Hapke Tested Pattern #19: Benefit Testimonials In Test #245 On Kenhub.com
In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.
Alex James Tested Pattern #7: Social Counts In Test #242
Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com
In this experiment, a free study guide ebook was promoted on a registration page.
Alex James Tested Pattern #9: Multiple Steps In Test #236
In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.
Ondřej Ilinčev Tested Pattern #100: Postponed Registration In Test #233 On Annonce.cz
In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.
Mark Freedle Tested Pattern #20: Canned Response In Test #231 On Glass.net
Alexander Krieger Tested Pattern #99: Progress Bar In Test #227 On Volders.de
In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.
Translation of the 3 steps from German are as follows:
- Fill out the termination
- Send termination
- Proof of termination
Alexander Krieger Tested Pattern #12: Payment First In Test #223 On Volders.de
This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.
Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #214 On Yummly.com
In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.
Vito Mediavilla Tested Pattern #85: Benefit Button In Test #213 On Mt.com
In this variation, a longer button label with a clearer benefit was tested against a shorter one.
Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com
This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Lee Elkins Tested Pattern #40: Blurred Product Background In Test #198 On Bomgar.com
Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On Yummly.com
In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.