All Latest 516 A/B Tests
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MOST RECENT TESTS
Test #245 on
Kenhub.com
by
Niels Hapke
Jun 11, 2019
Desktop
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Niels Hapke Tested Pattern #19: Benefit Testimonials In Test #245 On Kenhub.com
![](/site/assets/files/3908/245_afull.jpg)
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In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.
Test #242 on
by
Alex James
May 27, 2019
Desktop
Mobile
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Alex James Tested Pattern #7: Social Counts In Test #242
![](/site/assets/files/3854/242_afull.jpg)
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Test #241 on
Kenhub.com
by
Niels Hapke
May 24, 2019
Desktop
Mobile
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Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com
![](/site/assets/files/3833/241_afull.jpg)
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In this experiment, a free study guide ebook was promoted on a registration page.
Test #236 on
by
Alex James
Apr 04, 2019
Desktop
Signup
Alex James Tested Pattern #9: Multiple Steps In Test #236
![](/site/assets/files/3563/236_athumb.jpg)
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In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.
Test #233 on
Annonce.cz
by
Ondřej Ilinčev
Apr 01, 2019
Desktop
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Ondřej Ilinčev Tested Pattern #100: Postponed Registration In Test #233 On Annonce.cz
![](/site/assets/files/3525/233_athumb.jpg)
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In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.
Test #231 on
Glass.net
by
Mark Freedle
Mar 14, 2019
Desktop
Mobile
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Mark Freedle Tested Pattern #20: Canned Response In Test #231 On Glass.net
![](/site/assets/files/3461/231_athumb.jpg)
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Test #227 on
Volders.de
by
Alexander Krieger
Mar 04, 2019
Desktop
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Alexander Krieger Tested Pattern #99: Progress Bar In Test #227 On Volders.de
![](/site/assets/files/3418/227_athumb.jpg)
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In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.
Translation of the 3 steps from German are as follows:
- Fill out the termination
- Send termination
- Proof of termination
Test #223 on
Volders.de
by
Alexander Krieger
Feb 01, 2019
Desktop
Mobile
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Alexander Krieger Tested Pattern #12: Payment First In Test #223 On Volders.de
![](/site/assets/files/3241/223_afull.jpg)
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This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.
Test #214 on
Yummly.com
by
Marcos Ciarrocchi
Dec 07, 2018
Mobile
Signup
Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #214 On Yummly.com
![](/site/assets/files/2879/214_afull.jpg)
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In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.
Test #213 on
Mt.com
by
Vito Mediavilla
Dec 04, 2018
Desktop
Mobile
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Vito Mediavilla Tested Pattern #85: Benefit Button In Test #213 On Mt.com
![](/site/assets/files/2864/213_afull.jpg)
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In this variation, a longer button label with a clearer benefit was tested against a shorter one.
Test #206 on
Yummly.com
by
Kimberly Cheung
Oct 25, 2018
Desktop
Mobile
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Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com
![](/site/assets/files/2772/206_afull.jpg)
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This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Test #198 on
Bomgar.com
by
Lee Elkins
Sep 03, 2018
Desktop
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Lee Elkins Tested Pattern #40: Blurred Product Background In Test #198 On Bomgar.com
![](/site/assets/files/2660/198_afull.jpg)
![](/site/assets/files/2660/198_bfull.jpg)
Test #193 on
Yummly.com
by
Marcos Ciarrocchi
Aug 07, 2018
Desktop
Mobile
Signup
Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On Yummly.com
![](/site/assets/files/2573/193_afull.jpg)
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In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.
Test #189 on
Yummly.com
by
Kimberly Cheung
Jul 23, 2018
Desktop
Mobile
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Kimberly Cheung Tested Pattern #7: Social Counts In Test #189 On Yummly.com
![](/site/assets/files/2530/189_afull.jpg)
![](/site/assets/files/2530/189_bfull.jpg)
Test #181 on
Yummly.com
by
Kimberly Cheung
Jun 04, 2018
Desktop
Mobile
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Kimberly Cheung Tested Pattern #7: Social Counts In Test #181 On Yummly.com
![](/site/assets/files/2444/181_afull.jpg)
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Test #171 on
Sjvc.edu
by
Phillip Barnes
Apr 27, 2018
Desktop
Mobile
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Phillip Barnes Tested Pattern #63: Trust Seals In Test #171 On Sjvc.edu
![](/site/assets/files/2327/171_afull.jpg)
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Test #165 on
Bomgar.com
by
Lee Elkins
Apr 04, 2018
Desktop
Signup
Lee Elkins Tested Pattern #64: Tunnel In Test #165 On Bomgar.com
![](/site/assets/files/2224/165_afull-1.jpg)
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Test #128 on
Acousticalsurfaces.c...
by
Nina Bayatti
Dec 02, 2017
Desktop
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Nina Bayatti Tested Pattern #20: Canned Response In Test #128 On Acousticalsurfaces.c...
![](/site/assets/files/1465/128_afull.jpg)
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Test #126 on
Rollbar.com
by
Mike Smith
Nov 22, 2017
Desktop
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Mike Smith Tested Pattern #40: Blurred Product Background In Test #126 On Rollbar.com
![](/site/assets/files/1400/126_afull.jpg)
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Test #112 on
Glass.net
by
Mark Freedle
Jul 14, 2017
Desktop
Mobile
Signup
Mark Freedle Tested Pattern #20: Canned Response In Test #112 On Glass.net
![](/site/assets/files/1320/112_afull.jpg)
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