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Test #245 on Kenhub.com by Niels Hapke   Jun 11, 2019 Desktop Signup

Niels Hapke Tested Pattern #19: Benefit Testimonials In Test #245 On Kenhub.com

In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.

Test #241 on Kenhub.com by Niels Hapke   May 24, 2019 Desktop Mobile Signup

Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com

In this experiment, a free study guide ebook was promoted on a registration page.

Test #236 on by Alex James   Apr 04, 2019 Desktop Signup

Alex James Tested Pattern #9: Multiple Steps In Test #236

In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.

Test #233 on Annonce.cz by Ondřej Ilinčev   Apr 01, 2019 Desktop Signup

Ondřej Ilinčev Tested Pattern #100: Postponed Registration In Test #233 On Annonce.cz

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email. 

 

Test #227 on Volders.de by Alexander Krieger   Mar 04, 2019 Desktop Signup

Alexander Krieger Tested Pattern #99: Progress Bar In Test #227 On Volders.de

In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.

Translation of the 3 steps from German are as follows:

  1. Fill out the termination
  2. Send termination
  3. Proof of termination

Test #223 on Volders.de by Alexander Krieger   Feb 01, 2019 Desktop Mobile Signup

Alexander Krieger Tested Pattern #12: Payment First In Test #223 On Volders.de

This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.

Test #214 on Yummly.com by Marcos Ciarrocchi   Dec 07, 2018 Mobile Signup

Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #214 On Yummly.com

In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.

Test #213 on Mt.com by Vito Mediavilla   Dec 04, 2018 Desktop Mobile Signup

Vito Mediavilla Tested Pattern #85: Benefit Button In Test #213 On Mt.com

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

Test #206 on Yummly.com by Kimberly Cheung   Oct 25, 2018 Desktop Mobile Signup

Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Test #193 on Yummly.com by Marcos Ciarrocchi   Aug 07, 2018 Desktop Mobile Signup

Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On Yummly.com

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.