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MOST RECENT TESTS

Test #417 on Cxl.com by Ognjen Bošković   Jun 27, 2022 Desktop Mobile Signup

Ognjen Bošković Tested Pattern #127: Vague Or Specific Benefits In Test #417 On Cxl.com

CXL ran an interesting experiment that (1) added more specificity on a newsletter subscription page as well as (2) reinforced it consistently. Most visibly, an abstract or vague headline statement (control) was changed to a benefit oriented one - hinting that subscribers will eventually receive valuable case studies. This message was further reinforced with supporting copy that explained where these case studies are obtained from along with the frequency of the delivery. This same message was also reinforced with an image of actual case studies. The call to action button was also adjusted to mimic the benefit.

Impact on newsletter signups was measured.

Test #409 on Expertinstitute.com by Ardit Veliu   Apr 30, 2022 Desktop Mobile Signup

Ardit Veliu Tested Pattern #20: Canned Response In Test #409 On Expertinstitute.com

In this experiment, the copy of an input textarea on a lead form was used to summarize a user's choices. Instead of showing using a generic "Message" statement, the variation use the following formula: "I'm a [Lead Type] located in [State] looking for [Expert Type]. Looking forward to hearing from you today. Thank You." Impact of leads was measured.

Test #405 on Learnwithhomer.com by Stanley Zuo   Apr 07, 2022 Mobile Signup

Stanley Zuo Tested Pattern #119: Unselected Or Selected Defaults In Test #405 On Learnwithhomer.com

In this experiment, the annual plan was preselected instead of starting off unselected in the control. Impact on two metrics was measured: any plan and annual plan purchases.

Test #404 on Expertinstitute.com by Ardit Veliu   Mar 31, 2022 Desktop Mobile Signup

Ardit Veliu Tested Pattern #97: Bigger Form Fields In Test #404 On Expertinstitute.com

In this experiment, the button width was extended to the full width of the form above. Impact on leads was measured.

Test #367 on Backstage.com by Stanley Zuo   Jul 22, 2021 Desktop Mobile Signup

Stanley Zuo Tested Pattern #124: Confirmed Selection In Test #367 On Backstage.com

In this experiment, a confiming text was added at the top of a signup modal. The text reinforced the selection from a previous listing page, giving a good reason for continuing the signup process.

Test #341 on by Alex James   Feb 25, 2021 Desktop Mobile Signup

Alex James Tested Pattern #35: Floating Labels In Test #341

This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.

Test #327 on Backstage.com by Stanley Zuo   Nov 26, 2020 Desktop Signup

Stanley Zuo Tested Pattern #120: Panel Image In Test #327 On Backstage.com

In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.

Test #323 on Backstage.com by Stanley Zuo   Oct 29, 2020 Mobile Signup

Stanley Zuo Tested Pattern #117: Company Logos In Test #323 On Backstage.com

In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.

Test #317 on Volders.com by Michal Fiech   Sep 28, 2020 Mobile Signup

Michal Fiech Tested Pattern #119: Unselected Or Selected Defaults In Test #317 On Volders.com

In this mobile experiment, an unselected vs selected payment plan was tested for its impact on sales. The experiment ran on a mid page of a signup funnel where customers were being asked to select one of two payment plans.

Test #315 on Backstage.com by Stanley Zuo   Aug 22, 2020 Mobile Signup

Stanley Zuo Tested Pattern #7: Social Counts In Test #315 On Backstage.com

In this experiment, a dynamic number of job postings was displayed during the signup process - reinforcing the value of signing up for membership access.

Test #302 on Volders.de by Michal Fiech   Jun 09, 2020 Desktop Mobile Signup

Michal Fiech Tested Pattern #83: Progressive Fields In Test #302 On Volders.de

In this experiment a long form (A) was replaced with a progressive form interaction (B). Most of the form fields would appear in a grey-disabled style, until the prerequioste fields were first filled out.

Test #300 on Volders.de by Michal Fiech   May 25, 2020 Desktop Mobile Signup

Michal Fiech Tested Pattern #3: Fewer Form Fields In Test #300 On Volders.de

In this experiment, a password field was removed on a contract cancellation form (Volders).

In the control version, users were required to enter their email address and a password. If the email address was associated with an existing account, then the password was used to authenticate the user (and validated). When users entered a new email address, then the password field was used to create a new account. 

In the variation, the password field was removed, as the authentication happened after the conversion itself using other backend mechanisms.

 

Test #291 on Elevate App by Jesse Germinario   Mar 30, 2020 Mobile Signup

Jesse Germinario Tested Pattern #91: Forced Action In Test #291

This experiment was ran on the initial onboarding screens of the Elevate App - right after installing and launching the app for the first time. The change was the removal of subtle "skip" links that fast tracked users to the signup/login screen (Get Started). Hence in the variation, all users had to scroll through the 4 introductory messages before being asked to create an account.

Test #280 on Volders.de by Alexander Krieger   Jan 24, 2020 Desktop Mobile Signup

Alexander Krieger Tested Pattern #3: Fewer Form Fields In Test #280 On Volders.de

In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.

Test #273 on Elevate App by Jesse Germinario   Dec 19, 2019 Mobile Signup

Jesse Germinario Tested Pattern #9: Multiple Steps In Test #273

This experiment tests the impact of a different paywall screen on iOS. The current control paywall screen for 100% of iOS users was the animated pro screen. In this screen, users see an animation that gives shows glimpses of several Elevate games in action, as well as a bulleted list of key selling points for Pro. The proposed change (variant B) features a swipeable carousel of pages where each page has an image and some accompanying text explaining a different benefit of subscribing to Pro. The hypothesis is that we can lift conversion by showing users the alternate swiping paywall screen.

Test #271 on Analytics-toolkit.co... by Georgi Z. Georgiev   Nov 24, 2019 Desktop Mobile Signup

Georgi Z. Georgiev Tested Pattern #4: Testimonials In Test #271 On Analytics-toolkit.co...

In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com

Test #105 on Inktweb.nl by Martijn Oud   Sep 23, 2019 Desktop Mobile Signup

Martijn Oud Tested Pattern #111: Field Explanations In Test #105 On Inktweb.nl

In this experiment, onhover tooltip explanations were added to selected fields (Firstname, Lastname, Phone, Email and Password). One translation example of the Firstname tooltip was the following "Enter your first name (or letter) so that we can address you in a more personal way".

Test #258 on Thomasnet.com by Julian Gaviria   Sep 12, 2019 Desktop Mobile Signup

Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #258 On Thomasnet.com

In this variation an optional field label was added.

Test #257 on Thomasnet.com by Julian Gaviria   Sep 09, 2019 Desktop Mobile Signup

Julian Gaviria Tested Pattern #109: Required Field Labels In Test #257 On Thomasnet.com

In this followup experiment, field labels without and with a marked asterisk were tested.