All Latest 384 A/B Tests
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MOST RECENT TESTS
Ardit Veliu Tested Pattern #20: Canned Response In Test #409 On Expertinstitute.com
In this experiment, the copy of an input textarea on a lead form was used to summarize a user's choices. Instead of showing using a generic "Message" statement, the variation use the following formula: "I'm a [Lead Type] located in [State] looking for [Expert Type]. Looking forward to hearing from you today. Thank You." Impact of leads was measured.
Stanley Zuo Tested Pattern #119: Unselected Or Selected Defaults In Test #405 On Learnwithhomer.com
In this experiment, the annual plan was preselected instead of starting off unselected in the control. Impact on two metrics was measured: any plan and annual plan purchases.
Ardit Veliu Tested Pattern #97: Bigger Form Fields In Test #404 On Expertinstitute.com
In this experiment, the button width was extended to the full width of the form above. Impact on leads was measured.
Stanley Zuo Tested Pattern #124: Confirmed Selection In Test #367 On Backstage.com
In this experiment, a confiming text was added at the top of a signup modal. The text reinforced the selection from a previous listing page, giving a good reason for continuing the signup process.
Alex James Tested Pattern #35: Floating Labels In Test #341
This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.
Stanley Zuo Tested Pattern #120: Panel Image In Test #327 On Backstage.com
In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.
Stanley Zuo Tested Pattern #117: Company Logos In Test #323 On Backstage.com
In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.
Michal Fiech Tested Pattern #119: Unselected Or Selected Defaults In Test #317 On Volders.com
In this mobile experiment, an unselected vs selected payment plan was tested for its impact on sales. The experiment ran on a mid page of a signup funnel where customers were being asked to select one of two payment plans.
Stanley Zuo Tested Pattern #7: Social Counts In Test #315 On Backstage.com
In this experiment, a dynamic number of job postings was displayed during the signup process - reinforcing the value of signing up for membership access.
Michal Fiech Tested Pattern #83: Progressive Fields In Test #302 On Volders.de
In this experiment a long form (A) was replaced with a progressive form interaction (B). Most of the form fields would appear in a grey-disabled style, until the prerequioste fields were first filled out.
Michal Fiech Tested Pattern #3: Fewer Form Fields In Test #300 On Volders.de
In this experiment, a password field was removed on a contract cancellation form (Volders).
In the control version, users were required to enter their email address and a password. If the email address was associated with an existing account, then the password was used to authenticate the user (and validated). When users entered a new email address, then the password field was used to create a new account.
In the variation, the password field was removed, as the authentication happened after the conversion itself using other backend mechanisms.
Jesse Germinario Tested Pattern #91: Forced Action In Test #291
This experiment was ran on the initial onboarding screens of the Elevate App - right after installing and launching the app for the first time. The change was the removal of subtle "skip" links that fast tracked users to the signup/login screen (Get Started). Hence in the variation, all users had to scroll through the 4 introductory messages before being asked to create an account.
Alexander Krieger Tested Pattern #3: Fewer Form Fields In Test #280 On Volders.de
In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.
Jesse Germinario Tested Pattern #9: Multiple Steps In Test #273
This experiment tests the impact of a different paywall screen on iOS. The current control paywall screen for 100% of iOS users was the animated pro screen. In this screen, users see an animation that gives shows glimpses of several Elevate games in action, as well as a bulleted list of key selling points for Pro. The proposed change (variant B) features a swipeable carousel of pages where each page has an image and some accompanying text explaining a different benefit of subscribing to Pro. The hypothesis is that we can lift conversion by showing users the alternate swiping paywall screen.
Georgi Z. Georgiev Tested Pattern #4: Testimonials In Test #271 On Analytics-toolkit.co...
In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com
Martijn Oud Tested Pattern #111: Field Explanations In Test #105 On Inktweb.nl
In this experiment, onhover tooltip explanations were added to selected fields (Firstname, Lastname, Phone, Email and Password). One translation example of the Firstname tooltip was the following "Enter your first name (or letter) so that we can address you in a more personal way".
Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #258 On Thomasnet.com
In this variation an optional field label was added.
Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #259 On Thomasnet.com
Julian Gaviria Tested Pattern #109: Required Field Labels In Test #257 On Thomasnet.com
In this followup experiment, field labels without and with a marked asterisk were tested.
Alex James Tested Pattern #109: Required Field Labels In Test #256
The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).