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Test #369 on Getninjas.com.br by Rodolfo Lugli Aug 05, 2021 Desktop Mobile Home & Landing X.X% Leads

Rodolfo Tested Pattern #7: Social Counts On Getninjas.com.br

In this experimemt, the number of service requests per month were shown that people can expect after signing up in a given category. Impact on leads was measured (people who would be signing up to offer a particular service).

Total Sample: 4,256 • Statistical Power at 5% MDE: 14%

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Test #365 on Mvideo.ru by Andrey Andreev Jul 13, 2021 Mobile Product X.X% Sales

Andrey Tested Pattern #4: Testimonials On Mvideo.ru

In this experiment, reviews on product pages were exposed completely. Instead of hiding them under a clickable tab, they were shown by default in the variation. Impact on sales was measured.

Total Sample: 78,120 • Statistical Power at 5% MDE: 16.1%

Test #362 on Vivareal.com.br by Vinicius Barros Peixoto Jun 23, 2021 Desktop Mobile Product X.X% Leads

Vinicius Tested Pattern #7: Social Counts On Vivareal.com.br

In this experiment, the number of recent property views was displayed under the call to action. Impact on overall lead generation was measured. (Translated using Google from Brazilian Portuguese.)

Total Sample: 7,087,369 • Statistical Power at 5% MDE: 99.9%

Test #315 on Backstage.com by Stanley Zuo Aug 22, 2020 Mobile Signup X.X% Sales

Stanley Tested Pattern #7: Social Counts On Backstage.com

In this experiment, a dynamic number of job postings was displayed during the signup process - reinforcing the value of signing up for membership access.

Total Sample: 43,751 • Statistical Power at 5% MDE: 22.6%

Test #308 on Umbraco.com by Lars Skjold Iversen Jul 23, 2020 Desktop Home & Landing X.X% Signups

Lars Tested Pattern #4: Testimonials On Umbraco.com

In this experiment, three testimonials were added mid way though on a CMS landing page. At the end of the customer testimonials an additional trial signup button was also added - which was also the primary metric.

Total Sample: 107,783 • Statistical Power at 5% MDE: 12.1%

Test #285 on Ibood.com by Lukas Jorissen Feb 27, 2020 Desktop Product X.X% Sales

Lukas Tested Pattern #7: Social Counts On Ibood.com

In this experiment, realtime social proof information has been added below an add-to-cart button. The variation shows how many users that have viewed, or placed a product into their basket. Translated to "4 visitors have this product in their shopping cart."

Total Sample: 137,190 • Statistical Power at 5% MDE: 36.7%

Test #271 on Analytics-toolkit.co... by Georgi Z. Georgiev Nov 24, 2019 Desktop Mobile Signup X.X% Signups

Georgi Tested Pattern #4: Testimonials On Analytics-toolkit.co...

In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com

Total Sample: 2,432 • Statistical Power at 5% MDE: 17.4%

Test #266 by Someone Oct 25, 2019 Desktop Mobile Product X.X% Sales

Someone Tested Pattern #4: Testimonials

In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).

Total Sample: 17,139 • Statistical Power at 5% MDE: 15.4%

Test #245 on Kenhub.com by Niels Hapke Jun 11, 2019 Desktop Signup X.X% Signups

Niels Tested Pattern #19: Benefit Testimonials On Kenhub.com

Pattern #19: Benefit Testimonials - Variant A

Pattern #19: Benefit Testimonials - Variant B

In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.

Total Sample: 130,872 • Statistical Power at 5% MDE: 99.7%

Test #242 by Alex James May 27, 2019 Desktop Mobile Signup X.X% Signups

Alex Tested Pattern #7: Social Counts

Total Sample: 79,012 • Statistical Power at 5% MDE: 56.8%

Test #222 on Thomasnet.com by Julian Gaviria Feb 01, 2019 Desktop Listing X.X% Leads

Julian Tested Pattern #7: Social Counts On Thomasnet.com

In this variation, a number of social proof references were added to a signup modal.

Total Sample: 34,676 • Statistical Power at 5% MDE: 47.1%

Test #201 by Ben Labay Sep 19, 2018 Desktop Mobile Thank You X.X% Sales

Ben Tested Pattern #7: Social Counts

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Total Sample: 59,003 • Statistical Power at 5% MDE: 47.9%

Test #197 on Reverb.com by Nicholas Evans Sep 04, 2018 Desktop Product X.X% Sales