Pattern #15: Bulleted Reassurances

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Bulleted Reassurances
  1. Add: Bulleted Reassurances Reassurances

    Bulleted reasurring statements are placed close to the call to action in a vertical or horizontal alignment. They can address any number of last minute objections along the path to moving forward.

Median Effects

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Engagement

Ex: Any Action / Visit

(3 tests)

?

Conversions

Ex: Signups, Leads

(3 tests)

?

Sales

Ex: Transactions, Upsells

(3 tests)

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #15: Bulleted Reassurances
Was Tested by Chris Goward

Test 79 Tested on An Anonymous Site Jan 10, 2017

Find Out How It Performed With 11,006 Visitors

Screen: Product
  •  

  • Measured by with total adds to cart   |   p-val (?)

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The Same Pattern Was Also Tested Here

Test 184 Tested on Bomgar.com by Lee Elkins Lee Jun 25, 2018

Find Out How It Performed With 5,455 Visitors

Screen: Home & Landing Devices: Desktop, Mobile
  • Measured by visits to next step   |   p-val (?)

  • Measured by step 2 visits   |   p-val (?)

Get Access To See The Test Results

Test 152 Tested on Reverb.com by Nicholas Evans Nicholas Feb 13, 2018

Find Out How It Performed With 487,851 Visitors

Screen: Product Devices: Desktop, Mobile
  • Measured by offers started   |   p-val (?)

  • Measured by sales from offers & direct buys   |   p-val (?)

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Test 106 Tested on Examine.com by Martin Wong Martin May 23, 2017

Find Out How It Performed With 10,576 Visitors

Screen: Product
  • Measured by checkout page visits   |   p-val (?)

  • Measured by total sales   |   p-val (?)

Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.

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Test 95 Tested on Vivareal.com.br by Rodrigo Maués Rodrigo May 01, 2017

Find Out How It Performed With 20,832 Visitors

Screen: Home & Landing
  •  

  • Measured by successful form submits   |   p-val (?)

Get Access To See The Test Results

Test 87 Tested on Vivareal.com.br by Rodrigo Maués Rodrigo Mar 01, 2017

Find Out How It Performed With 102,305 Visitors

Screen: Product
  •  

  • Measured by form submits   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.