10 Benefits Patterns

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Pattern #85: Benefit Button

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Sitewide, Home & Landing, Signup

Pattern #72: Priming Step

By Ethan Smith · Growth Advisor: Masterclass, Ticketmaster, Thumbtack (Chief Growth @Yummly)

Experimental Pattern
  • Effort: Hours
  • Screens: Home & Landing, Signup

Pattern #54: Click-Here-Benefit Button

By Joanna Wiebe · Conversion Copywriter @ Copyhackers.com

Experimental Pattern
  • Effort: Minutes

Pattern #53: Problem-Solution Headline

By Niels Hapke · CEO @ Kenhub

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing

Pattern #47: Benefit-Lead Labels

By Andrew Chak · Head Of Design @ Wattpad

Experimental Pattern
  • Effort: Minutes

Pattern #45: Benefit Bar

By Viljo Vabrit · Managing Director @ ConversionXL Agency

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Checkout, Listing, Sitewide

Pattern #43: Long Ad Titles

By Ronny Kohavi · Technical Fellow and VP, Analysis and Experimentation @ Microsoft

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Listing

Pattern #22: Empowering Headline

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing

Pattern #19: Benefit Testimonials

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Product

Pattern #16: Welcome Mat - Partial

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product, Home & Landing

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