26 Patterns and Tests by Matthew Curry

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Pattern #28: Easiest Fields First

By Nils Kattau · Conversion / UX / Growth Consultant

Experimental Pattern
  • Effort: Minutes
  • Screens: Signup
Easiest Fields First View Pattern

Pattern #35: Customer Reviews Timeline

By Vlad Malik · UI Analyst & Interaction Designer

Experimental Pattern
  • Effort: Days
Customer Reviews Timeline View Pattern

Pattern #39: Product Size References

By Karl Gilis · The G in AGConsult

Experimental Pattern
  • Effort: Minutes
  • Screens: Product
Product Size References View Pattern

Pattern #44: Auto Focused Form Field

By Marcos Ciarrocchi · Product & Growth Manager @ Yummly

Experimental Pattern
  • Effort: Minutes
Auto Focused Form Field View Pattern

Pattern #47: Benefit-Lead Labels

By Andrew Chak · Head Of Design @ Wattpad

Experimental Pattern
  • Effort: Minutes
Benefit-Lead Labels View Pattern

Pattern #48: Anchored Discount

By Carl Muszynski · Head of UX @ Conversionista!

Experimental Pattern
  • Effort: Minutes
Anchored Discount View Pattern

Pattern #54: Click-Here-Benefit Button

By Joanna Wiebe · Conversion Copywriter @ Copyhackers.com

Experimental Pattern
  • Effort: Minutes
Click-Here-Benefit Button View Pattern

Pattern #55: Big Photo Testimonial

By Vlad Malik · UI Analyst & Interaction Designer

Experimental Pattern
  • Effort: Hours
  • Screens: Home & Landing, Product
Big Photo Testimonial View Pattern

Pattern #57: Maybe Later

By Oli Gardner · Co-founder @ Unbounce

Experimental Pattern
  • Effort: Hours
Maybe Later View Pattern
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Pattern #65: Add More For Free Shipping

By Jakub Linowski · Founder & Editor @ GoodUI.org

Experimental Pattern
  • Effort: Hours
  • Screens: Shopping Cart, Checkout
Add More For Free Shipping View Pattern

Pattern #67: Currency & Taxes

By Matthew Curry · Head of eCommerce at Lovehoney

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Checkout
Currency & Taxes View Pattern & 1 Test

Pattern #69: Autodiscounting

By Matthew Curry · Head of eCommerce at Lovehoney

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product
Autodiscounting View Pattern & 1 Test

Pattern #70: Combined Social Signup & Login

By Ethan Smith · Growth Advisor: Masterclass, Ticketmaster, Thumbtack (Chief Growth @Yummly)

Experimental Pattern
  • Effort: Days
  • Screens: Home & Landing, Product, Listing
Combined Social Signup & Login View Pattern

Pattern #72: Priming Step

By Ethan Smith · Growth Advisor: Masterclass, Ticketmaster, Thumbtack (Chief Growth @Yummly)

Experimental Pattern
  • Effort: Hours
  • Screens: Home & Landing, Signup
Priming Step View Pattern

Pattern #73: Source Personalized Testimonial

By Brennan Dunn · Co-Founder @ RightMessage.com

Experimental Pattern
  • Effort: Hours
  • Screens: Home & Landing, Product
Source Personalized Testimonial View Pattern

Pattern #74: Source Personalized Headline

By Brennan Dunn · Co-Founder @ RightMessage.com

Experimental Pattern
  • Effort: Minutes
  • Screens: Home & Landing, Product
Source Personalized Headline View Pattern

Pattern #75: Personalized Greeting Headline

By Jakub Linowski · Founder & Editor @ GoodUI.org

Experimental Pattern
  • Effort: Minutes
  • Screens: Home & Landing, Product
Personalized Greeting Headline View Pattern

Pattern #76: Overlapping

By Steve Schoger · Designer for @TightenCo

Experimental Pattern
  • Effort: Minutes
  • Screens: Home & Landing, Content, Product, Signup
Overlapping View Pattern

Pattern #79: Mixed Search Cues

By Jakub Linowski · Founder & Editor @ GoodUI.org

Experimental Pattern
  • Effort: Hours
  • Screens: Home & Landing, Listing, Product
Mixed Search Cues View Pattern

Pattern #81: Localized Greeting Headline

By Alexander Shvets · CEO of ShvetsGroup

Experimental Pattern
  • Effort: Hours
  • Screens: Home & Landing, Product
Localized Greeting Headline View Pattern

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