3 Patterns and Tests by Matthew Curry

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Pattern #62  Tested 4 times  First tested by Marlies Wilms Floet  Recently tested by Daria Kurchinskaia on Jan 30, 2023

Pattern #62: Urgent Next Day Delivery

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With A Total Of 2.5 Evidence For Version B It Is Likely Better

A B
Pattern #69  Tested 3 times  First tested by Matthew Curry  Recently tested by Andrey Andreev on May 25, 2021

Pattern #69: Autodiscounting

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With A Total Of 0.5 Evidence For Version B It Is Maybe Better

A B
Pattern #67  Tested 2 times  First tested by Martin Wong  Recently tested by Jakub Linowski on Apr 29, 2022

Pattern #67: Currency & Taxes

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With A Total Of 0 Evidence For Version B It Is Flat

A B

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Pattern #129  Tested 1 timesTested by Ardit Veliu on Apr 28, 2023

Pattern #129: Right Or Left Aligned Forms

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A B
Pattern #128  Tested 1 timesTested by Jakub Linowski on Mar 24, 2023

Pattern #128: Standard Or Superscript Price Format

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Pattern #127  Tested 1 timesTested by Ognjen Bošković on Jun 27, 2022

Pattern #127: Vague Or Specific Benefits

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Pattern #126  Tested 1 timesTested by Ayat Shukairy on May 09, 2022

Pattern #126: Bottom Or Left Thumbnails

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Pattern #125  Tested 1 timesTested by Melina Hess on Apr 22, 2022

Pattern #125: Unit Prices

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Pattern #124  Tested 2 times  First tested by Stanley Zuo  Recently tested by Gleb Hodorovskiy on Feb 13, 2022

Pattern #124: Confirmed Selection

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Pattern #123  Tested 2 times  First tested by John Hickey  Recently tested by Jakub Linowski on Nov 11, 2021

Pattern #123: Single Or Double Column Form Fields

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Pattern #122  Tested 4 times  First tested by Samuel Hess  Recently tested by Jakub Linowski on Dec 31, 2021

Pattern #122: Zigzag Layout

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Pattern #121  Tested 6 times  First tested by Jakub Linowski  Recently tested by Melina Hess on Aug 16, 2022

Pattern #121: Free Shipping

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Pattern #120  Tested 2 times  First tested by Stanley Zuo  Recently tested by Marcos Ciarrocchi on May 18, 2018

Pattern #120: Panel Image

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Pattern #119  Tested 3 times  First tested by Michal Fiech  Recently tested by Stanley Zuo on Apr 07, 2022

Pattern #119: Unselected Or Selected Defaults

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Pattern #118  Tested 1 timesTested by Stanley Zuo on Aug 11, 2020

Pattern #118: Category Images

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Pattern #117  Tested 5 times  First tested by Jakub Linowski  Recently tested by Ardit Veliu on Feb 16, 2023

Pattern #117: Company Logos

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Pattern #116  Tested 2 timesTested by Stanley Zuo on Dec 29, 2020

Pattern #116: Links Or Buttons

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Pattern #115  Tested 5 times  First tested by Arthur Sparks  Recently tested by Daria Kurchinskaia on Mar 25, 2023

Pattern #115: Pricing Comparison Table

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Pattern #114  Tested 4 times  First tested by Arthur Sparks  Recently tested by Jakub Linowski on May 26, 2022

Pattern #114: Less Or More Visible Prices

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Pattern #113  Tested 4 times  First tested by Stanley Zuo  Recently tested by Velin Penev on Jan 29, 2022

Pattern #113: More Or Fewer Plans

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