3 Patterns and Tests by Matthew Curry

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Pattern #62  Tested 4 times  First tested by Marlies Wilms Floet  Recently tested by Daria Kurchinskaia on Jan 30, 2023

Pattern #62: Urgent Next Day Delivery

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With A Total Of 2 Evidence For Version B It Is Likely Better

A B

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Pattern #141  Tested 4 timesTested by Joachim Furuseth on May 28, 2025

Pattern #141: Square or Rounded Buttons

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #140  Tested 1 timesTested by Andrey Prokhorov on Apr 26, 2025

Pattern #140: Product Descriptions

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #139  Tested 1 timesTested by Clemens Grave on Sep 04, 2024

Pattern #139: Page Level Navigation

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #138  Tested 1 timesTested by Craig Kistler on Aug 13, 2024

Pattern #138: Visible Payment Options

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #137  Tested 4 times  First tested by Andrey Andreev  Recently tested by Craig Kistler on Apr 10, 2025

Pattern #137: Visible Filters

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #136  Tested 1 timesTested by Maksim Meged on Jun 28, 2024

Pattern #136: Earliest Availability

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #135  Tested 6 timesTested by Andrey Andreev on Dec 18, 2024

Pattern #135: Product Categories

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #134  Tested 1 timesTested by Katharina Lay on Feb 23, 2024

Pattern #134: Optional or Confident Recommendation

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #133  Tested 1 timesTested by Jona Eisenberger on Dec 11, 2023

Pattern #133: Product Availability

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #132  Tested 2 times  First tested by Daria Kurchinskaia  Recently tested by Jakub Linowski on Apr 23, 2024

Pattern #132: One Time Payment Copy

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #131  Tested 4 timesTested by Pascal Dietz on Mar 21, 2024

Pattern #131: Authority

Based on 4 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #130  Tested 1 timesTested by José Álvarez on Jun 14, 2023

Pattern #130: Visible Or Hidden Offer Pages

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #129  Tested 3 times  First tested by Ardit Veliu  Recently tested by Lars Skjold Iversen on Nov 30, 2024

Pattern #129: Right Or Left Aligned Forms

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A B
Pattern #128  Tested 2 times  First tested by Jakub Linowski  Recently tested by Katharina Lay on May 03, 2024

Pattern #128: Standard Or Superscript Price Format

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A B
Pattern #127  Tested 1 timesTested by Ognjen Bošković on Jun 27, 2022

Pattern #127: Vague Or Specific Benefits

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A B
Pattern #126  Tested 1 timesTested by Ayat Shukairy on May 09, 2022

Pattern #126: Bottom Or Left Thumbnails

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #125  Tested 1 timesTested by Melina Hess on Apr 22, 2022

Pattern #125: Unit Prices

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A B
Pattern #124  Tested 5 times  First tested by Stanley Zuo  Recently tested by Melina Hess on Dec 29, 2024

Pattern #124: Confirmed Selection

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A B
Pattern #123  Tested 2 times  First tested by John Hickey  Recently tested by Jakub Linowski on Nov 11, 2021

Pattern #123: Single Or Double Column Form Fields

Based on 2 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

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