All Latest 550 A/B Tests
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MOST RECENT TESTS
Test #12 on
Covenanteyes.com
by
Nicole Morris
Dec 01, 2015
Desktop
Mobile
Home & Landing
Nicole Morris Tested Pattern #29: Surfaced Content In Test #12 On Covenanteyes.com
In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).
Test #23 on
Checkineasy.com
by
Justin Baer
Oct 01, 2015
Desktop
Mobile
Home & Landing
Justin Baer Tested Pattern #52: How It Works In Test #23 On Checkineasy.com
Test #60 on
Embracepetinsurance....
by
Matt Aster
Sep 30, 2015
Desktop
Home & Landing
Matt Aster Tested Pattern #8: Natural Language Forms In Test #60 On Embracepetinsurance....
Test #6 on
Runrun.it
by
Franklin Valadares
Sep 15, 2015
Desktop
Mobile
Home & Landing
Franklin Valadares Tested Pattern #85: Benefit Button In Test #6 On Runrun.it
Test #15 on
Embracepetinsurance....
by
Matt Aster
Aug 28, 2015
Desktop
Home & Landing
Matt Aster Tested Pattern #8: Natural Language Forms In Test #15 On Embracepetinsurance....
Test #53 on
by
Someone
Aug 01, 2015
Desktop
Home & Landing
Someone Tested Pattern #6: Customer Star Ratings In Test #53
Test #43 on
Embracepetinsurance....
by
Matt Aster
Aug 01, 2015
Desktop
Mobile
Home & Landing
Matt Aster Tested Pattern #6: Customer Star Ratings In Test #43 On Embracepetinsurance....
Test #1 on
by
Oskar Zabik Tested Pattern #9: Multiple Steps In Test #1
Test #25 on
Nousdecor.com
by
Heather Gillette
Jan 01, 2015
Desktop
Home & Landing
Heather Gillette Tested Pattern #11: Gradual Reassurance In Test #25 On Nousdecor.com
Test #4 on
by
Oskar Zabik Tested Pattern #54: Buy Now Or Smaller Commitment Button In Test #4
A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Test #129 on
Barackobama.com
by
Kyle Rush
Jun 01, 2012
Desktop
Checkout
Kyle Rush Tested Pattern #9: Multiple Steps In Test #129 On Barackobama.com
Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.
"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush