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MOST RECENT TESTS

Test #218 on Yummly.com by Kimberly Cheung   Jan 14, 2019 Desktop Mobile Home & Landing

Kimberly Cheung Tested Pattern #94: Visible Search In Test #218 On Yummly.com

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.

Test #219 on Mt.com by Vito Mediavilla   Jan 14, 2019 Desktop Mobile Home & Landing

Vito Mediavilla Tested Pattern #95: Clickable Product Previews In Test #219 On Mt.com

Test #217 on Thomasnet.com by Julian Gaviria   Jan 03, 2019 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #217 On Thomasnet.com

Test #216 on Support.microsoft.co... by Ronny Kohavi   Dec 21, 2018 Desktop Home & Landing

Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...

Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.

Test #212 on Mt.com by Vito Mediavilla   Dec 04, 2018 Desktop Mobile Product

Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #212 On Mt.com

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

Test #213 on Mt.com by Vito Mediavilla   Dec 04, 2018 Desktop Mobile Signup

Vito Mediavilla Tested Pattern #85: Benefit Button In Test #213 On Mt.com

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

Test #210 on Bomgar.com by Lee Elkins   Nov 13, 2018 Desktop Mobile Home & Landing

Lee Elkins Tested Pattern #64: Tunnel In Test #210 On Bomgar.com

In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.

Test #208 on Thomasnet.com by Julian Gaviria   Nov 02, 2018 Desktop Mobile Listing

Julian Gaviria Tested Pattern #88: Action Button In Test #208 On Thomasnet.com

In this variation, the button labels were changed from "Profile" to "View Supplier".

Test #207 on Suzuki.be by Karl Gilis   Nov 01, 2018 Desktop Product

Karl Gilis Tested Pattern #88: Action Button In Test #207 On Suzuki.be

This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).

Test #49 on Menufy.com by Aleksandr Elesev   Oct 26, 2018 Desktop Mobile Checkout

Aleksandr Elesev Tested Pattern #46: Pay Later In Test #49 On Menufy.com

Test #205 on Msn.com by Ronny Kohavi   Oct 25, 2018 Desktop Home & Landing

Ronny Kohavi Tested Pattern #36: Fewer Or More Results In Test #205 On Msn.com

In this experiment, the carousel items were increased from 12 to 16.

Test #206 on Yummly.com by Kimberly Cheung   Oct 25, 2018 Desktop Mobile Signup

Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Test #204 on Kenhub.com by Niels Hapke   Oct 11, 2018 Desktop Mobile Global

Niels Hapke Tested Pattern #85: Benefit Button In Test #204 On Kenhub.com

In the variation, the "Help" section was reworded to "How to study".

Test #203 on Driving-tests.org by Andrei Zakhareuski   Oct 10, 2018 Desktop Global

Andrei Zakhareuski Tested Pattern #85: Benefit Button In Test #203 On Driving-tests.org

In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".

Test #202 on Kenhub.com by Niels Hapke   Oct 01, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Test #9 on by Rick Dawson   Sep 28, 2018 Desktop Mobile Home & Landing

Rick Dawson Tested Pattern #83: Progressive Fields In Test #9

Test #201 on by Ben Labay   Sep 19, 2018 Desktop Mobile Thank You

Ben Labay Tested Pattern #7: Social Counts In Test #201

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Test #200 on Trydesignlab.com by Will Anderson   Sep 14, 2018 Desktop Mobile Home & Landing

Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com

In this experiment, a "How It Works" content section was removed.

Test #199 on Freshegg.co.uk by Luke Hay   Sep 13, 2018 Desktop Mobile Home & Landing

Luke Hay Tested Pattern #77: Filled Or Ghost Buttons In Test #199 On Freshegg.co.uk

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #197 on Reverb.com by Nicholas Evans   Sep 04, 2018 Desktop Product

Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com

In the variation, customer reviews were exposed from a less visible tab view.