All Latest 623 A/B Tests
MOST RECENT TESTS
Test #216 on
Support.microsoft.co...
by 
Ronny Kohavi
Dec 21, 2018
Desktop
Home & Landing
X.X%
Progression
Ronny Tested Pattern #2: Icon Labels On Support.microsoft.co...
Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.
Which A Or B Actually Wins? Find Out Before You Test.
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Test #212 on
Mt.com
by 
Vito Mediavilla
Dec 04, 2018
Desktop
Mobile
Product
X.X%
Leads
Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com
In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.
Test #213 on
Mt.com
by Vito Mediavilla
Dec 04, 2018
Desktop
Mobile
Signup
X.X%
Leads
Vito Tested Pattern #85: Benefit Button On Mt.com
In this variation, a longer button label with a clearer benefit was tested against a shorter one.
Test #210 on
Bomgar.com
by 
Lee Elkins
Nov 13, 2018
Desktop
Mobile
Home & Landing
X.X%
Signups
Lee Tested Pattern #64: Tunnel On Bomgar.com
In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.
Test #208 on
Thomasnet.com
by 
Julian Gaviria
Nov 02, 2018
Desktop
Mobile
Listing
X.X%
Leads
Julian Tested Pattern #88: Action Button On Thomasnet.com
In this variation, the button labels were changed from "Profile" to "View Supplier".
Test #207 on
Suzuki.be
by 
Karl Gilis
Nov 01, 2018
Desktop
Product
X.X%
Progression
Karl Tested Pattern #88: Action Button On Suzuki.be
This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).
Test #49 on
Menufy.com
by 
Aleksandr Elesev
Oct 26, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Aleksandr Tested Pattern #46: Pay Later On Menufy.com
Test #205 on
Msn.com
by Ronny Kohavi
Oct 25, 2018
Desktop
Home & Landing
X.X%
Engagement
Ronny Tested Pattern #36: Fewer Or More Results On Msn.com
In this experiment, the carousel items were increased from 12 to 16.
Test #206 on
Yummly.com
by 
Kimberly Cheung
Oct 25, 2018
Desktop
Mobile
Signup
X.X%
Signups
Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com
This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Test #204 on
Kenhub.com
by 
Niels Hapke
Oct 11, 2018
Desktop
Mobile
Global
X.X%
Sales
Niels Tested Pattern #85: Benefit Button On Kenhub.com
In the variation, the "Help" section was reworded to "How to study".
Test #203 on
Driving-tests.org
by 
Andrei Zakhareuski
Oct 10, 2018
Desktop
Global
X.X%
Sales
Andrei Tested Pattern #85: Benefit Button On Driving-tests.org
In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".
Test #202 on
Kenhub.com
by Niels Hapke
Oct 01, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com
In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Test #9 on
by 
Rick Dawson
Sep 28, 2018
Desktop
Mobile
Home & Landing
X.X%
Leads
Rick Tested Pattern #83: Progressive Fields
Test #201 on
by 
Ben Labay
Sep 19, 2018
Desktop
Mobile
Thank You
X.X%
Sales
Ben Tested Pattern #7: Social Counts
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Test #200 on
Trydesignlab.com
by 
Will Anderson
Sep 14, 2018
Desktop
Mobile
Home & Landing
X.X%
Sales
Will Tested Pattern #52: How It Works On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Test #199 on
Freshegg.co.uk
by 
Luke Hay
Sep 13, 2018
Desktop
Mobile
Home & Landing
X.X%
Progression
Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk
In this experiment, standard (filled) buttons were tested against ghost buttons.
Test #197 on
Reverb.com
by 
Nicholas Evans
Sep 04, 2018
Desktop
Product
X.X%
Sales
Nicholas Tested Pattern #4: Testimonials On Reverb.com
In the variation, customer reviews were exposed from a less visible tab view.
Test #198 on
Bomgar.com
by Lee Elkins
Sep 03, 2018
Desktop
Signup
X.X%
Signups
Lee Tested Pattern #40: Blurred Product Background On Bomgar.com
Test #195 on
Yummly.com
by Kimberly Cheung
Aug 13, 2018
Desktop
Mobile
Listing
X.X%
Signups
Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com
Test #194 on
Bomgar.com
by Lee Elkins
Aug 08, 2018
Desktop
Mobile
Home & Landing
X.X%
Signups
Lee Tested Pattern #22: Empowering Headline On Bomgar.com
