All Latest 620 A/B Tests

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Device

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Tag

Power of 80%+ for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #213 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Signup X.X% Leads

Vito Tested Pattern #85: Benefit Button On Mt.com

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

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Test #210 on Bomgar.com by Lee Elkins Nov 13, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #64: Tunnel On Bomgar.com

In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.

Test #208 on Thomasnet.com by Julian Gaviria Nov 02, 2018 Desktop Mobile Listing X.X% Leads

Julian Tested Pattern #88: Action Button On Thomasnet.com

In this variation, the button labels were changed from "Profile" to "View Supplier".

Test #207 on Suzuki.be by Karl Gilis Nov 01, 2018 Desktop Product X.X% Progression

Karl Tested Pattern #88: Action Button On Suzuki.be

This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).

Test #49 on Menufy.com by Aleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout X.X% Sales

Aleksandr Tested Pattern #46: Pay Later On Menufy.com

Test #205 on Msn.com by Ronny Kohavi Oct 25, 2018 Desktop Home & Landing X.X% Engagement

Ronny Tested Pattern #36: Fewer Or More Results On Msn.com

In this experiment, the carousel items were increased from 12 to 16.

Test #206 on Yummly.com by Kimberly Cheung Oct 25, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Test #204 on Kenhub.com by Niels Hapke Oct 11, 2018 Desktop Mobile Global X.X% Sales

Niels Tested Pattern #85: Benefit Button On Kenhub.com

In the variation, the "Help" section was reworded to "How to study".

Test #203 on Driving-tests.org by Andrei Zakhareuski Oct 10, 2018 Desktop Global X.X% Sales

Andrei Tested Pattern #85: Benefit Button On Driving-tests.org

In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".

Test #202 on Kenhub.com by Niels Hapke Oct 01, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Test #9 on by Rick Dawson Sep 28, 2018 Desktop Mobile Home & Landing X.X% Leads

Rick Tested Pattern #83: Progressive Fields

Test #201 on by Ben Labay Sep 19, 2018 Desktop Mobile Thank You X.X% Sales

Ben Tested Pattern #7: Social Counts

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Test #200 on Trydesignlab.com by Will Anderson Sep 14, 2018 Desktop Mobile Home & Landing X.X% Sales

Will Tested Pattern #52: How It Works On Trydesignlab.com

In this experiment, a "How It Works" content section was removed.

Test #199 on Freshegg.co.uk by Luke Hay Sep 13, 2018 Desktop Mobile Home & Landing X.X% Progression

Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #197 on Reverb.com by Nicholas Evans Sep 04, 2018 Desktop Product X.X% Sales

Nicholas Tested Pattern #4: Testimonials On Reverb.com

In the variation, customer reviews were exposed from a less visible tab view.

Test #198 on Bomgar.com by Lee Elkins Sep 03, 2018 Desktop Signup X.X% Signups

Lee Tested Pattern #40: Blurred Product Background On Bomgar.com

Test #195 on Yummly.com by Kimberly Cheung Aug 13, 2018 Desktop Mobile Listing X.X% Signups

Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com

Test #194 on Bomgar.com by Lee Elkins Aug 08, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #22: Empowering Headline On Bomgar.com

Test #193 on Yummly.com by Marcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup X.X% Signups

Marcos Tested Pattern #91: Forced Action On Yummly.com

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Test #192 on Refactoring.guru by Alexander Shvets Aug 07, 2018 Desktop Mobile Product X.X% Sales