All Latest 608 A/B Tests

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MOST RECENT TESTS

Test #204 on Kenhub.com by Niels Hapke Oct 11, 2018 Desktop Mobile Global

Niels Tested Pattern #85: Benefit Button On Kenhub.com

In the variation, the "Help" section was reworded to "How to study".

Test #203 on Driving-tests.org by Andrei Zakhareuski Oct 10, 2018 Desktop Global

Andrei Tested Pattern #85: Benefit Button On Driving-tests.org

In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".

Test #202 on Kenhub.com by Niels Hapke Oct 01, 2018 Desktop Mobile Checkout

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Test #9 on by Rick Dawson Sep 28, 2018 Desktop Mobile Home & Landing

Rick Tested Pattern #83: Progressive Fields

Test #201 on by Ben Labay Sep 19, 2018 Desktop Mobile Thank You

Ben Tested Pattern #7: Social Counts

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Test #200 on Trydesignlab.com by Will Anderson Sep 14, 2018 Desktop Mobile Home & Landing

Will Tested Pattern #52: How It Works On Trydesignlab.com

In this experiment, a "How It Works" content section was removed.

Test #199 on Freshegg.co.uk by Luke Hay Sep 13, 2018 Desktop Mobile Home & Landing

Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #197 on Reverb.com by Nicholas Evans Sep 04, 2018 Desktop Product

Nicholas Tested Pattern #4: Testimonials On Reverb.com

In the variation, customer reviews were exposed from a less visible tab view.

Test #198 on Bomgar.com by Lee Elkins Sep 03, 2018 Desktop Signup

Lee Tested Pattern #40: Blurred Product Background On Bomgar.com

Test #195 on Yummly.com by Kimberly Cheung Aug 13, 2018 Desktop Mobile Listing

Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com

Test #194 on Bomgar.com by Lee Elkins Aug 08, 2018 Desktop Mobile Home & Landing

Lee Tested Pattern #22: Empowering Headline On Bomgar.com

Test #192 on Refactoring.guru by Alexander Shvets Aug 07, 2018 Desktop Mobile Product

Alexander Tested Pattern #4: Testimonials On Refactoring.guru

In this experiment, a number of customer reviews were added at the middle of a product page.

Test #193 on Yummly.com by Marcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup

Marcos Tested Pattern #91: Forced Action On Yummly.com

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Test #189 on Yummly.com by Kimberly Cheung Jul 23, 2018 Desktop Mobile Signup

Kimberly Tested Pattern #7: Social Counts On Yummly.com

Test #188 on Thomasnet.com by Julian Gaviria Jul 11, 2018 Desktop Mobile Home & Landing

Julian Tested Pattern #4: Testimonials On Thomasnet.com

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.

Test #187 on Trydesignlab.com by Will Anderson Jul 09, 2018 Desktop Mobile Product

Will Tested Pattern #71: Personalized Next Step On Trydesignlab.com

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.

Test #184 on Bomgar.com by Lee Elkins Jun 25, 2018 Desktop Mobile Home & Landing