All Latest 539 A/B Tests

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MOST RECENT TESTS

Test #163 on Lovehoney.co.uk by Matthew Curry Mar 27, 2018 Mobile Desktop Product

Matthew Curry Tested Pattern #62: Urgent Next Day Delivery In Test #163 On Lovehoney.co.uk

Test #162 on Bullymax.com by Viljo Vabrit Mar 20, 2018 Desktop Home & Landing

Viljo Vabrit Tested Pattern #68: Welcome Discount In Test #162 On Bullymax.com

Test #161 on Examine.com by Martin Wong Mar 19, 2018 Desktop Mobile Home & Landing

Martin Wong Tested Pattern #22: Empowering Headline In Test #161 On Examine.com

Test #160 on Examine.com by Martin Wong Mar 15, 2018 Desktop Mobile Product

Martin Wong Tested Pattern #49: Above The Fold Call To Action In Test #160 On Examine.com

Test #158 on Kenhub.com by Niels Hapke Mar 11, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #63: Trust Seals In Test #158 On Kenhub.com

Test #159 on Swimsuitsforall.com by Devesh Khanal Mar 11, 2018 Desktop Checkout

Devesh Khanal Tested Pattern #63: Trust Seals In Test #159 On Swimsuitsforall.com

Test #157 on Bobandlush.com by Viljo Vabrit Mar 06, 2018 Desktop Product

Viljo Vabrit Tested Pattern #62: Urgent Next Day Delivery In Test #157 On Bobandlush.com

Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.

The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.

Test #156 on Mt.com by Vito Mediavilla Feb 25, 2018 Desktop Listing

Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #156 On Mt.com

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).

Test #154 on Reverb.com by Nicholas Evans Feb 20, 2018 Desktop Mobile Product

Nicholas Evans Tested Pattern #59: Inverted Or Consistent Button Styles In Test #154 On Reverb.com

Test #153 on Goodui.org by Jakub Linowski Feb 19, 2018 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #58: Full Height False Bottom In Test #153 On Goodui.org

Test #152 on Reverb.com by Nicholas Evans Feb 13, 2018 Desktop Mobile Product

Nicholas Evans Tested Pattern #15: Bulleted Reassurances In Test #152 On Reverb.com

Test #151 on Mamaearth.ca by Michael Bernstein Feb 08, 2018 Desktop Checkout

Michael Bernstein Tested Pattern #45: Benefit Bar In Test #151 On Mamaearth.ca

Test #149 on Reverb.com by Nicholas Evans Feb 07, 2018 Desktop Product

Nicholas Evans Tested Pattern #16: Welcome Mat - Partial In Test #149 On Reverb.com

Test #150 on Normanrecords.com by Nathon Raine Feb 07, 2018 Desktop Home & Landing

Nathon Raine Tested Pattern #45: Benefit Bar In Test #150 On Normanrecords.com

Test #148 on Kenhub.com by Niels Hapke Feb 01, 2018 Desktop Mobile Home & Landing

Niels Hapke Tested Pattern #53: Problem-Solution Headline In Test #148 On Kenhub.com

Test #146 on Goodui.org by Jakub Linowski Jan 25, 2018 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #146 On Goodui.org

Test #147 on Reverb.com by Nicholas Evans Jan 25, 2018 Desktop Mobile Product

Nicholas Evans Tested Pattern #20: Canned Response In Test #147 On Reverb.com

Test #145 on Normanrecords.com by Nathon Raine Jan 18, 2018 Desktop Checkout

Nathon Raine Tested Pattern #1: Remove Coupon Fields In Test #145 On Normanrecords.com

In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.

Test #144 on Examine.com by Martin Wong Jan 14, 2018 Desktop Mobile Product

Martin Wong Tested Pattern #27: More For Less Headline In Test #144 On Examine.com

Test #143 on Vivareal.com.br by Rodrigo Maués Jan 14, 2018 Desktop Listing