All Latest 608 A/B Tests

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Power of 80%+ for

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p-value < 0.05

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MOST RECENT TESTS

Test #179 on Yummly.com by Marcos Ciarrocchi May 18, 2018 Desktop Listing

Marcos Tested Pattern #13: Centered Forms & Buttons On Yummly.com

Test #177 on by Devesh Khanal May 17, 2018 Desktop Shopping Cart

Devesh Tested Pattern #66: Complementary Upsell

Test #178 on by Devesh Khanal May 17, 2018 Desktop Product

Devesh Tested Pattern #66: Complementary Upsell

Test #176 on Kenhub.com by Niels Hapke May 16, 2018 Desktop Mobile Checkout

Niels Tested Pattern #4: Testimonials On Kenhub.com

In this experiment, testimonials were added on a checkout screen.

Test #175 on Thomasnet.com by Julian Gaviria May 14, 2018 Desktop Mobile Content

Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com

Test #174 on Examine.com by Martin Wong May 13, 2018 Desktop Mobile Checkout

Martin Tested Pattern #67: Currency & Taxes On Examine.com

Test #172 on Trydesignlab.com by Daniel Shapiro May 08, 2018 Desktop Mobile Product

Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com

Test #173 on Rollbar.com by Mike Smith May 08, 2018 Desktop Mobile Home & Landing

Mike Tested Pattern #22: Empowering Headline On Rollbar.com

Test #171 on Sjvc.edu by Phillip Barnes Apr 27, 2018 Desktop Mobile Signup

Phillip Tested Pattern #63: Trust Seals On Sjvc.edu

Test #169 on Mt.com by Vito Mediavilla Apr 24, 2018 Desktop Listing

Vito Tested Pattern #37: List Or Grid View On Mt.com

Test #170 on Goodui.org by Jakub Linowski Apr 24, 2018 Desktop Mobile Home & Landing

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

Test #168 on Akademiafotografii.p... by Grzegorz Jancewicz Apr 23, 2018 Desktop Listing

Grzegorz Tested Pattern #45: Benefit Bar On Akademiafotografii.p...

Test #167 on Lovehoney.co.uk by Matthew Curry Apr 10, 2018 Desktop Product

Matthew Tested Pattern #69: Autodiscounting On Lovehoney.co.uk

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #166 on Olark.com by Sunir Shah Apr 05, 2018 Desktop Mobile Home & Landing

Sunir Tested Pattern #12: Payment First On Olark.com

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).

Test #164 on Examine.com by Martin Wong Apr 04, 2018 Desktop Mobile Thank You