Tests | GoodUI

Test #138 on Trydesignlab.com by Daniel Shapiro Dec 22, 2017 Desktop Mobile Checkout

Daniel Tested Pattern #42: Countdown Timer On Trydesignlab.com

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Test #137 on Trydesignlab.com by Daniel Shapiro Dec 22, 2017 Desktop Mobile Checkout

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Test #135 on Akademiafotografii.p... by Grzegorz Jancewicz Dec 18, 2017 Desktop Home & Landing

Grzegorz Tested Pattern #4: Testimonials On Akademiafotografii.p...

Test #136 on Missetam.nl by Marlies Wilms Floet Dec 18, 2017 Desktop Product

Marlies Wilms Tested Pattern #42: Countdown Timer On Missetam.nl

De Nieuwe Zaak (a Dutch ecommerce agency) tested a countdown timer on an ecommerce site. The variation showed how many hours and minutes were left in order to be eligible for next day delivery. The variation beat the control which did not have this element of urgency.

Test #134 on Kenhub.com by Niels Hapke Dec 14, 2017 Desktop Product

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.

Test #133 on Bing.com by Ronny Kohavi Dec 13, 2017 Desktop Mobile Listing

Ronny Tested Pattern #43: Long Titles On Bing.com

In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad headlines. Developing it wouldn’t require much effort—just a few days of an engineer’s time—but it was one of hundreds of ideas proposed, and the program managers deemed it a low priority. So it languished for more than six months, until an engineer, who saw that the cost of writing the code for it would be small, launched a simple online controlled experiment—an A/B test—to assess its impact. Within hours the new headline variation was producing abnormally high revenue, triggering a “too good to be true” alert.

HBR, September–October 2017 Issue, https://hbr.org/2017/09/the-surprising-power-of-online-experiments

Note: This experiment was a solid success and replicated multiple times over a period of months. It worked at Bing and had a profound influence. The only reason why we atributed a 0.25 point (a "Maybe") was because we don't have the exact sample size and conversion data.

Test #131 on Kenhub.com by Niels Hapke Dec 11, 2017 Desktop Home & Landing

Niels Tested Pattern #11: Gradual Reassurance On Kenhub.com

Test #130 on Kenhub.com by Niels Hapke Dec 07, 2017 Desktop Pricing

Niels Tested Pattern #17: Least Or Most Expensive First On Kenhub.com

In this experiment, the plans were sorted by the most expensive first, left to right (variation).

Test #128 on Acousticalsurfaces.c... by Nina Bayatti Dec 02, 2017 Desktop Signup

Nina Tested Pattern #20: Canned Response On Acousticalsurfaces.c...

Test #127 on Glass.net by Mark Freedle Nov 23, 2017 Desktop Mobile Listing

Mark Tested Pattern #42: Countdown Timer On Glass.net

Test #126 on Rollbar.com by Mike Smith Nov 22, 2017 Desktop Signup

Mike Tested Pattern #40: Blurred Product Background On Rollbar.com

Test #125 on Vivareal.com.br by Rodrigo Maués Nov 13, 2017 Desktop Product

Rodrigo Tested Pattern #38: Faded Background Form On Vivareal.com.br

Test #119 on Vivareal.com.br by Rodrigo Maués Nov 01, 2017 Desktop Listing

Rodrigo Tested Pattern #36: Fewer Or More Results On Vivareal.com.br

Test #120 on Vivareal.com.br by Rodrigo Maués Nov 01, 2017 Desktop Listing

Rodrigo Tested Pattern #37: List Or Grid View On Vivareal.com.br

Test #117 on Ssdnodes.com by Matt Connor Oct 02, 2017 Desktop Shopping Cart

Matt Tested Pattern #21: What It's Worth On Ssdnodes.com

Test #116 on Homewarrantyreviews.... by Sumantha Shankaranarayana Oct 01, 2017 Desktop Home & Landing

Sumantha Tested Pattern #33: Example Situations On Homewarrantyreviews....

Test #118 on Akademiafotografii.p... by Grzegorz Jancewicz Oct 01, 2017 Desktop Product

Grzegorz Tested Pattern #34: Open In A New Tab On Akademiafotografii.p...

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).

Test #113 on Vivareal.com.br by Rodrigo Maués Sep 01, 2017 Desktop Listing