All Latest 633 A/B Tests

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Test #156 on Mt.com by Vito MediavillaVito Mediavilla Feb 25, 2018 Desktop Listing X.X% Leads

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

- Variant A
- Variant B

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).
Total Sample: 27,048 • Statistical Power at 5% MDE: 12.8%

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Test #154 on Reverb.com by Nicholas EvansNicholas Evans Feb 20, 2018 Desktop Mobile Product X.X% Signups

Nicholas Tested Pattern #59: Inverted Or Consistent Button Styles On Reverb.com

- Variant A
- Variant B
Total Sample: 725,114 • Statistical Power at 5% MDE: 19.4%

Test #153 on Goodui.org by Jakub LinowskiJakub Linowski Feb 19, 2018 Desktop Mobile Home & Landing X.X% Signups

Jakub Tested Pattern #58: Full Height False Bottom On Goodui.org

- Variant A
- Variant B
Total Sample: 11,330 • Statistical Power at 5% MDE: 8.6%

Test #152 on Reverb.com by Nicholas EvansNicholas Evans Feb 13, 2018 Desktop Mobile Product X.X% Sales

Nicholas Tested Pattern #15: Bulleted Reassurances On Reverb.com

- Variant A
- Variant B
Total Sample: 487,851 • Statistical Power at 5% MDE: 29.3%

Test #151 on Mamaearth.ca by Michael BernsteinMichael Bernstein Feb 08, 2018 Desktop Checkout X.X% Sales

Michael Tested Pattern #45: Benefit Bar On Mamaearth.ca

- Variant A
- Variant B
Total Sample: 1,614 • Statistical Power at 5% MDE: 7.4%

Test #149 on Reverb.com by Nicholas EvansNicholas Evans Feb 07, 2018 Desktop Product X.X% Signups

Nicholas Tested Pattern #16: Welcome Mat - Partial On Reverb.com

- Variant A
- Variant B
Total Sample: 726,088 • Statistical Power at 5% MDE: 17.2%

Test #150 on Normanrecords.com by Nathon RaineNathon Raine Feb 07, 2018 Desktop Home & Landing X.X% Sales

Nathon Tested Pattern #45: Benefit Bar On Normanrecords.com

- Variant A
- Variant B
Total Sample: 120,700 • Statistical Power at 5% MDE: 35.2%

Test #148 on Kenhub.com by Niels HapkeNiels Hapke Feb 01, 2018 Desktop Mobile Home & Landing X.X% Signups

Niels Tested Pattern #53: Problem-Solution Headline On Kenhub.com

- Variant A
- Variant B
Total Sample: 49,448 • Statistical Power at 5% MDE: 74.3%

Test #146 on Goodui.org by Jakub LinowskiJakub Linowski Jan 25, 2018 Desktop Mobile Home & Landing X.X% Leads

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

- Variant A
- Variant B
Total Sample: 1,090 • Statistical Power at 5% MDE: 3.3%

Test #147 on Reverb.com by Nicholas EvansNicholas Evans Jan 25, 2018 Desktop Mobile Product X.X% Sales

Nicholas Tested Pattern #20: Canned Response On Reverb.com

- Variant A
- Variant B
Total Sample: 40,229 • Statistical Power at 5% MDE: 67.2%

Test #145 on Normanrecords.com by Nathon RaineNathon Raine Jan 18, 2018 Desktop Checkout X.X% Sales

Nathon Tested Pattern #1: Remove Coupon Fields On Normanrecords.com

- Variant A
- Variant B

In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.
Total Sample: 4,139 • Statistical Power at 5% MDE: 73.7%

Test #143 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Jan 14, 2018 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #56: Hover Button On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 2,594,182 • Statistical Power at 5% MDE: 99.9%

Test #144 on Examine.com by Martin WongMartin Wong Jan 14, 2018 Desktop Mobile Product X.X% Sales

Martin Tested Pattern #27: More For Less Headline On Examine.com

- Variant A
- Variant B
Total Sample: 15,542 • Statistical Power at 5% MDE: 7.8%

Test #142 on Streamlineicons.com by Vincent Le moignVincent Le moign Jan 13, 2018 Desktop Product X.X% Progression

Vincent Tested Pattern #27: More For Less Headline On Streamlineicons.com

- Variant A
- Variant B
Total Sample: 17,575 • Statistical Power at 5% MDE: 8%

Test #140 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Jan 05, 2018 Desktop Mobile Product X.X% Leads

Grzegorz Tested Pattern #46: Pay Later On Akademiafotografii.p...

- Variant A
- Variant B

The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".
Total Sample: 37,727 • Statistical Power at 5% MDE: 19.9%

Test #141 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Jan 05, 2018 Desktop Mobile Product X.X% Leads

Daniel Tested Pattern #49: Above The Fold Call To Action On Trydesignlab.com

- Variant A
- Variant B

The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.
Total Sample: 5,789 • Statistical Power at 5% MDE: 6.4%

Test #139 on Examine.com by Martin WongMartin Wong Jan 04, 2018 Desktop Pricing X.X% Sales

Martin Tested Pattern #51: Shortcut Buttons On Examine.com

- Variant A
- Variant B

In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.
Total Sample: 18,620 • Statistical Power at 5% MDE: 7.6%

Test #137 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Dec 22, 2017 Desktop Mobile Checkout X.X% Sales

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

- Variant A
- Variant B

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Total Sample: 2,218 • Statistical Power at 5% MDE: 7.3%

Test #138 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Dec 22, 2017 Desktop Mobile Checkout X.X% Sales

Daniel Tested Pattern #42: Countdown Timer On Trydesignlab.com

- Variant A
- Variant B

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Total Sample: 2,258 • Statistical Power at 5% MDE: 8.2%

Test #135 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Dec 18, 2017 Desktop Home & Landing X.X% Leads

Grzegorz Tested Pattern #4: Testimonials On Akademiafotografii.p...

- Variant A
- Variant B
Total Sample: 3,927 • Statistical Power at 5% MDE: 5.8%