Tests | GoodUI

Test #142 on Streamlineicons.com by Vincent Le moign Jan 13, 2018 Desktop Product X.X% Progression

Vincent Tested Pattern #27: More For Less Headline On Streamlineicons.com

Pattern #27: More For Less Headline - Variant A

Pattern #27: More For Less Headline - Variant B

Total Sample: 17,575 • Statistical Power at 5% MDE: 8%

Test #140 on Akademiafotografii.p... by Grzegorz Jancewicz Jan 05, 2018 Desktop Mobile Product X.X% Leads

Grzegorz Tested Pattern #46: Pay Later On Akademiafotografii.p...

The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".

Total Sample: 37,727 • Statistical Power at 5% MDE: 19.9%

Test #141 on Trydesignlab.com by Daniel Shapiro Jan 05, 2018 Desktop Mobile Product X.X% Leads

Daniel Tested Pattern #49: Above The Fold Call To Action On Trydesignlab.com

Pattern #49: Above The Fold Call To Action - Variant A

Pattern #49: Above The Fold Call To Action - Variant B

The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.

Total Sample: 5,789 • Statistical Power at 5% MDE: 6.4%

Test #139 on Examine.com by Martin Wong Jan 04, 2018 Desktop Pricing X.X% Sales

Martin Tested Pattern #51: Shortcut Buttons On Examine.com

Pattern #51: Shortcut Buttons - Variant A

Pattern #51: Shortcut Buttons - Variant B

In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.

Total Sample: 18,620 • Statistical Power at 5% MDE: 7.6%

Test #137 on Trydesignlab.com by Daniel Shapiro Dec 22, 2017 Desktop Mobile Checkout X.X% Sales

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Total Sample: 2,218 • Statistical Power at 5% MDE: 7.3%

Test #138 on Trydesignlab.com by Daniel Shapiro Dec 22, 2017 Desktop Mobile Checkout X.X% Sales

Daniel Tested Pattern #42: Countdown Timer On Trydesignlab.com

Pattern #42: Countdown Timer - Variant A

Pattern #42: Countdown Timer - Variant B

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Total Sample: 2,258 • Statistical Power at 5% MDE: 8.2%

Test #135 on Akademiafotografii.p... by Grzegorz Jancewicz Dec 18, 2017 Desktop Home & Landing X.X% Leads

Grzegorz Tested Pattern #4: Testimonials On Akademiafotografii.p...

Total Sample: 3,927 • Statistical Power at 5% MDE: 5.8%

Test #136 on Missetam.nl by Marlies Wilms Floet Dec 18, 2017 Desktop Product X.X% Sales

Marlies Wilms Tested Pattern #42: Countdown Timer On Missetam.nl

De Nieuwe Zaak (a Dutch ecommerce agency) tested a countdown timer on an ecommerce site. The variation showed how many hours and minutes were left in order to be eligible for next day delivery. The variation beat the control which did not have this element of urgency.

Test #134 on Kenhub.com by Niels Hapke Dec 14, 2017 Desktop Product X.X% Sales

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

Pattern #41: Sticky Call To Action - Variant A

Pattern #41: Sticky Call To Action - Variant B

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.

Total Sample: 29,743 • Statistical Power at 5% MDE: 13.5%

Test #133 on Bing.com by Ronny Kohavi Dec 13, 2017 Desktop Mobile Listing X.X% Revenue

Ronny Tested Pattern #43: Long Titles On Bing.com

In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad headlines. Developing it wouldn’t require much effort—just a few days of an engineer’s time—but it was one of hundreds of ideas proposed, and the program managers deemed it a low priority. So it languished for more than six months, until an engineer, who saw that the cost of writing the code for it would be small, launched a simple online controlled experiment—an A/B test—to assess its impact. Within hours the new headline variation was producing abnormally high revenue, triggering a “too good to be true” alert.

HBR, September–October 2017 Issue, https://hbr.org/2017/09/the-surprising-power-of-online-experiments

Note: This experiment was a solid success and replicated multiple times over a period of months. It worked at Bing and had a profound influence. The only reason why we atributed a 0.25 point (a "Maybe") was because we don't have the exact sample size and conversion data.

Test #131 on Kenhub.com by Niels Hapke Dec 11, 2017 Desktop Home & Landing X.X% Signups