All Latest 571 A/B Tests
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MOST RECENT TESTS
Test #94 on
Vivareal.com.br
by
Rodrigo Maués
Feb 01, 2017
Mobile
Desktop
Signup
Rodrigo Maués Tested Pattern #14: Exposed Menu Options In Test #94 On Vivareal.com.br


Test #76 on
Goodui.org
by
Jakub Linowski
Feb 01, 2017
Desktop
Home & Landing
Jakub Linowski Tested Pattern #16: Welcome Mat - Partial In Test #76 On Goodui.org


Test #46 on
Hylokusa.com
by
Julian Gaviria
Feb 01, 2017
Desktop
Product
Julian Gaviria Tested Pattern #60: Repeated Bottom Call To Action In Test #46 On Hylokusa.com


Test #82 on
Poll-app.com
by
Pierre Olivier Martel
Jan 17, 2017
Desktop
Mobile
Home & Landing
Pierre Olivier Martel Tested Pattern #10: Postponed Modal Forms In Test #82 On Poll-app.com


Test #79 on
by
Chris Goward
Jan 10, 2017
Desktop
Product
Chris Goward Tested Pattern #15: Bulleted Reassurances In Test #79


Test #74 on
Poll-app.com
by
Pierre Olivier Martel
Jan 07, 2017
Desktop
Home & Landing
Pierre Olivier Martel Tested Pattern #22: Empowering Headline In Test #74 On Poll-app.com


Test #92 on
Rollbar.com
by
Mike Smith
Jan 02, 2017
Desktop
Mobile
Home & Landing
Mike Smith Tested Pattern #22: Empowering Headline In Test #92 On Rollbar.com


Test #91 on
3dhubs.com
by
Rob Draaijer
Jan 01, 2017
Desktop
Listing
Rob Draaijer Tested Pattern #9: Multiple Steps In Test #91 On 3dhubs.com


In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.
Test #63 on
Vanityplanet.com
by
Doug Baltman
Jan 01, 2017
Desktop
Product
Doug Baltman Tested Pattern #30: Authentic Photos In Test #63 On Vanityplanet.com


Test #64 on
Goodui.org
by
Jakub Linowski
Jan 01, 2017
Desktop
Home & Landing
Jakub Linowski Tested Pattern #41: Sticky Call To Action In Test #64 On Goodui.org


In this experiment, we showed a sticky navigation bar with 5 actions such as (newsletter signup, and visiting certain landing pages). Upon completion of each task, the navigation would transform into a completed state while using cookies to store it for future reference.
Test #77 on
Easycredit.se
by
Hugo Palm
Dec 05, 2016
Desktop
Mobile
Signup
Hugo Palm Tested Pattern #5: Top Aligned Labels In Test #77 On Easycredit.se


Test #70 on
Uptowork.com
by
Kuba Koziej
Nov 01, 2016
Desktop
Pricing
Kuba Koziej Tested Pattern #17: Least Or Most Expensive First In Test #70 On Uptowork.com


This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.
Test #51 on
Menufy.com
by
Aleksandr Elesev
Oct 20, 2016
Desktop
Mobile
Checkout
Aleksandr Elesev Tested Pattern #63: Trust Seals In Test #51 On Menufy.com


Test #14 on
Prizegrab.com
by
Greg Van Horn
Oct 20, 2016
Desktop
Home & Landing
Greg Van Horn Tested Pattern #8: Natural Language Forms In Test #14 On Prizegrab.com


Test #11 on
Prizegrab.com
by
Greg Van Horn
Oct 20, 2016
Desktop
Home & Landing
Greg Van Horn Tested Pattern #3: Fewer Form Fields In Test #11 On Prizegrab.com


Test #58 on
Bingocardcreator.com
by
Patrick McKenzie
Aug 26, 2016
Desktop
Home & Landing
Patrick McKenzie Tested Pattern #8: Natural Language Forms In Test #58 On Bingocardcreator.com


Test #54 on
by
Chris Goward
Aug 11, 2016
Desktop
Mobile
Product
Chris Goward Tested Pattern #7: Social Counts In Test #54


Client background (e.g. industry, business model):
This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.
Experiment background:
This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.
Test #55 on
Autodesk.com
by
Lisa Seaman
Aug 11, 2016
Desktop
Home & Landing
Lisa Seaman Tested Pattern #14: Exposed Menu Options In Test #55 On Autodesk.com


In this test, some of the menu options (accessible in the top right hamburger menu) were copied over onto the top navigation. The options that were exposed were "All Products", "Free Trial" and "Buy".
Test #69 on
Digitalmarketer.com
by
Justin Rondeau
Aug 01, 2016
Desktop
Mobile
Home & Landing
Justin Rondeau Tested Pattern #10: Postponed Modal Forms In Test #69 On Digitalmarketer.com


Test #57 on
by
Jakub Linowski
Jul 07, 2016
Desktop
Checkout
Jakub Linowski Tested Pattern #66: Complementary Upsell In Test #57

