All Latest 571 A/B Tests

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Only show the highest quality tests with a p-value < 0.05

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MOST RECENT TESTS

Test #46 on Hylokusa.com by Julian Gaviria Feb 01, 2017 Desktop Product

Julian Gaviria Tested Pattern #60: Repeated Bottom Call To Action In Test #46 On Hylokusa.com

Test #94 on Vivareal.com.br by Rodrigo Maués Feb 01, 2017 Mobile Desktop Signup

Rodrigo Maués Tested Pattern #14: Exposed Menu Options In Test #94 On Vivareal.com.br

Test #76 on Goodui.org by Jakub Linowski Feb 01, 2017 Desktop Home & Landing

Jakub Linowski Tested Pattern #16: Welcome Mat - Partial In Test #76 On Goodui.org

Test #82 on Poll-app.com by Pierre Olivier Martel Jan 17, 2017 Desktop Mobile Home & Landing

Pierre Olivier Martel Tested Pattern #10: Postponed Modal Forms In Test #82 On Poll-app.com

Test #79 on by Chris Goward Jan 10, 2017 Desktop Product

Chris Goward Tested Pattern #15: Bulleted Reassurances In Test #79

Test #74 on Poll-app.com by Pierre Olivier Martel Jan 07, 2017 Desktop Home & Landing

Pierre Olivier Martel Tested Pattern #22: Empowering Headline In Test #74 On Poll-app.com

Test #92 on Rollbar.com by Mike Smith Jan 02, 2017 Desktop Mobile Home & Landing

Mike Smith Tested Pattern #22: Empowering Headline In Test #92 On Rollbar.com

Test #63 on Vanityplanet.com by Doug Baltman Jan 01, 2017 Desktop Product

Doug Baltman Tested Pattern #30: Authentic Photos In Test #63 On Vanityplanet.com

Test #64 on Goodui.org by Jakub Linowski Jan 01, 2017 Desktop Home & Landing

Jakub Linowski Tested Pattern #41: Sticky Call To Action In Test #64 On Goodui.org

In this experiment, we showed a sticky navigation bar with 5 actions such as (newsletter signup, and visiting certain landing pages). Upon completion of each task, the navigation would transform into a completed state while using cookies to store it for future reference.

Test #91 on 3dhubs.com by Rob Draaijer Jan 01, 2017 Desktop Listing

Rob Draaijer Tested Pattern #9: Multiple Steps In Test #91 On 3dhubs.com

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Test #77 on Easycredit.se by Hugo Palm Dec 05, 2016 Desktop Mobile Signup

Hugo Palm Tested Pattern #5: Top Aligned Labels In Test #77 On Easycredit.se

Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing

Kuba Koziej Tested Pattern #17: Least Or Most Expensive First In Test #70 On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #14 on Prizegrab.com by Greg Van Horn Oct 20, 2016 Desktop Home & Landing

Greg Van Horn Tested Pattern #8: Natural Language Forms In Test #14 On Prizegrab.com

Test #11 on Prizegrab.com by Greg Van Horn Oct 20, 2016 Desktop Home & Landing

Greg Van Horn Tested Pattern #3: Fewer Form Fields In Test #11 On Prizegrab.com

Test #51 on Menufy.com by Aleksandr Elesev Oct 20, 2016 Desktop Mobile Checkout

Aleksandr Elesev Tested Pattern #63: Trust Seals In Test #51 On Menufy.com

Test #58 on Bingocardcreator.com by Patrick McKenzie Aug 26, 2016 Desktop Home & Landing

Patrick McKenzie Tested Pattern #8: Natural Language Forms In Test #58 On Bingocardcreator.com

Test #54 on by Chris Goward Aug 11, 2016 Desktop Mobile Product

Chris Goward Tested Pattern #7: Social Counts In Test #54

Client background (e.g. industry, business model):

This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.

Experiment background:

This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.

Test #55 on Autodesk.com by Lisa Seaman Aug 11, 2016 Desktop Home & Landing