All Latest 650 A/B Tests

Screen

Device

Metric

Tag

Powered for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #275 on Prepagent.com by Arthur Sparks Dec 31, 2019 Desktop Pricing X.X% Revenue

Arthur Tested Pattern #114: Less Or More Visible Prices On Prepagent.com

Pattern #114: Less Or More Visible Prices - Variant A

Pattern #114: Less Or More Visible Prices - Variant B

In this experiment, all three prices of each plan were shifted higher for greater visibility.

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Get Access to All Test Results

Test #276 on Umbraco.com by Lars Skjold Iversen Dec 31, 2019 Desktop Mobile Home & Landing X.X% Signups

Lars Tested Pattern #111: Field Explanations On Umbraco.com

Pattern #111: Field Explanations - Variant A

Pattern #111: Field Explanations - Variant B

In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").

Total Sample: 48,811 • Statistical Power at 5% MDE: 9.4%

Test #274 by Someone Dec 16, 2019 Desktop Mobile Checkout X.X% Sales

Someone Tested Pattern #1: Remove Coupon Fields

Pattern #1: Remove Coupon Fields - Variant A

Pattern #1: Remove Coupon Fields - Variant B

In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.

Total Sample: 3,851 • Statistical Power at 5% MDE: 90.2%

Test #272 on Backstage.com by Stanley Zuo Dec 03, 2019 Desktop Pricing X.X% Revenue

Stanley Tested Pattern #113: More Or Fewer Plans On Backstage.com

Pattern #113: More Or Fewer Plans - Variant A

Pattern #113: More Or Fewer Plans - Variant B

In this experiment, the three pricing plans were condensed into a single recommended plan (annual), with a secondary option to choose the monthly plan.

Test #271 on Analytics-toolkit.co... by Georgi Z. Georgiev Nov 24, 2019 Desktop Mobile Signup X.X% Signups

Georgi Tested Pattern #4: Testimonials On Analytics-toolkit.co...

In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com

Total Sample: 2,432 • Statistical Power at 5% MDE: 17.4%

Test #270 on Dentalplans.com by J.R. Hernandez Nov 19, 2019 Desktop Listing X.X% Sales

J.R. Tested Pattern #37: List Or Grid View On Dentalplans.com

Pattern #37: List Or Grid View - Variant A

Pattern #37: List Or Grid View - Variant B

In this experiment, a list view was tested against a grid view.

Total Sample: 264,000 • Statistical Power at 5% MDE: 48.1%

Test #269 on Thomasnet.com by Julian Gaviria Nov 15, 2019 Desktop Home & Landing X.X% Signups

Julian Tested Pattern #14: Exposed Menu Options On Thomasnet.com

Pattern #14: Exposed Menu Options - Variant A

Pattern #14: Exposed Menu Options - Variant B

In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.

Total Sample: 6,168 • Statistical Power at 5% MDE: 6.7%

Test #266 by Someone Oct 25, 2019 Desktop Mobile Product X.X% Sales

Someone Tested Pattern #4: Testimonials

In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).

Total Sample: 17,139 • Statistical Power at 5% MDE: 15.4%

Test #265 on Poll-app.com by Pierre Olivier Martel Oct 17, 2019 Desktop Mobile Pricing X.X% Sales

Pierre Olivier Tested Pattern #112: Lower Price Frames On Poll-app.com

Pattern #112: Lower Price Frames - Variant A

Pattern #112: Lower Price Frames - Variant B

In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years.

Total Sample: 4,157 • Statistical Power at 5% MDE: 7.9%

Test #264 on Kenhub.com by Niels Hapke Oct 05, 2019 Desktop Mobile Global X.X% Sales

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

Pattern #41: Sticky Call To Action - Variant A

Pattern #41: Sticky Call To Action - Variant B

In this experiment users saw a sticky bar advertising the benefits of a Premium account across the bottom of the website, wherever they navigate. The sticky call to action appeared with a 4 second delay and was floating.

Total Sample: 50,572 • Statistical Power at 5% MDE: 20.3%

Test #263 on Goodui.org by Jakub Linowski Oct 04, 2019 Desktop Mobile Home & Landing X.X% Signups

Jakub Tested Pattern #22: Empowering Headline On Goodui.org

Pattern #22: Empowering Headline - Variant A

Pattern #22: Empowering Headline - Variant B

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

Total Sample: 53,636 • Statistical Power at 5% MDE: 24.3%

Test #262 on Thomasnet.com by Julian Gaviria Oct 03, 2019 Desktop Mobile Listing X.X% Leads

Julian Tested Pattern #32: Condensed List On Thomasnet.com

In this experiment, the B version condensed the company listings. This was done by showing less of the description and introducing a "more" and "less" dynamic links that would expand and collapse the description.

Total Sample: 105,732 • Statistical Power at 5% MDE: 8.6%

Test #105 on Inktweb.nl by Martijn Oud Sep 23, 2019 Desktop Mobile Signup X.X% Signups

Martijn Tested Pattern #111: Field Explanations On Inktweb.nl

In this experiment, onhover tooltip explanations were added to selected fields (Firstname, Lastname, Phone, Email and Password). One translation example of the Firstname tooltip was the following "Enter your first name (or letter) so that we can address you in a more personal way".

Total Sample: 3,169 • Statistical Power at 5% MDE: 27.7%

Test #261 on Valkexclusief.nl by Online Dialogue Sep 20, 2019 Desktop Checkout X.X% Sales

Online Tested Pattern #111: Field Explanations On Valkexclusief.nl

In this experiment on Valk Exclusief's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."

Test #260 on Valkexclusief.nl by Online Dialogue Sep 16, 2019 Desktop Home & Landing X.X% Sales

Online Tested Pattern #45: Benefit Bar On Valkexclusief.nl

In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.

Test #258 on Thomasnet.com by Julian Gaviria Sep 12, 2019 Desktop Mobile Signup X.X% Signups