All Latest 534 A/B Tests

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MOST RECENT TESTS

Test #226 on Microsoft.com by Ronny Kohavi Feb 18, 2019 Desktop Product

Ronny Kohavi Tested Pattern #96: Single Focus Photos In Test #226 On Microsoft.com

Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos

Test #225 on by Devesh Khanal Feb 17, 2019 Desktop Product

Devesh Khanal Tested Pattern #41: Sticky Call To Action In Test #225

Test #224 on by Alex James Feb 11, 2019 Desktop Home & Landing

Alex James Tested Pattern #3: Fewer Form Fields In Test #224

This experiment reduced the search form by removing the distance field.

Test #222 on Thomasnet.com by Julian Gaviria Feb 01, 2019 Desktop Listing

Julian Gaviria Tested Pattern #7: Social Counts In Test #222 On Thomasnet.com

In this variation, a number of social proof references were added to a signup modal.

Test #223 on Volders.de by Alexander Krieger Feb 01, 2019 Desktop Mobile Signup

Alexander Krieger Tested Pattern #12: Payment First In Test #223 On Volders.de

This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.

Test #221 on Microsoft.com by Ronny Kohavi Jan 27, 2019 Desktop Product

Ronny Kohavi Tested Pattern #49: Above The Fold Call To Action In Test #221 On Microsoft.com

Microsoft Store ran an experiment on the Office 365 Home product page. The treatment raised the purchase calls to action higher by removing the hero image.

Test #220 on by Alex James Jan 18, 2019 Desktop Listing

Alex James Tested Pattern #34: Open In A New Tab In Test #220

This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).

Test #218 on Yummly.com by Kimberly Cheung Jan 14, 2019 Desktop Mobile Home & Landing

Kimberly Cheung Tested Pattern #94: Visible Search In Test #218 On Yummly.com

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.

Test #219 on Mt.com by Vito Mediavilla Jan 14, 2019 Desktop Mobile Home & Landing

Vito Mediavilla Tested Pattern #95: Clickable Product Previews In Test #219 On Mt.com

Test #217 on Thomasnet.com by Julian Gaviria Jan 03, 2019 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #217 On Thomasnet.com

Test #216 on Support.microsoft.co... by Ronny Kohavi Dec 21, 2018 Desktop Home & Landing

Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...

Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.

Test #212 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Product