All Latest 620 A/B Tests

In this experiment, a sticky "Enroll" button was shown on a course landing page. The button lead to a payment funnel to allow enrolling/paying for a course. The exeperiment measured inital progression into this funnel as well as the deeper completed sales metric.

In this experiment, blog article pages were hidden behind a registration wall - requing a signup to access. The registration wall would appear after the first paragraph using gradual opacity to cover the rest of the article. We have published the effects of this change on registrations (signups) and on engagement (users viewing other more important company detail pages).

In this experiment, plan properties on a pricing page were horizontally aligned (for easier comparison). More so, labels and values were also broken on separate lines.

In this experiment on a casting call site, pricing information was shown beside the application button. This change shows the effect of setting a price expectation and being more clear that the application process is not free.

The core hypothesis of this experiment was that by showing clear availability (in green text) beside each casting call, more users would apply and become premium members. The experiment reports on two metrics: application starts (the first progression metric), and premium membership sales (measured a few steps further in the funnel).

In this experiment, the order of pricing plans was rearranged as to show the most expensive one first.

In this experiment, a simple pulldown menu (for US state selection) was replaced with all state options shown as selectable buttons. The states were also abbreviated.

In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.

In this experiment, a handful of customers and contributors from GoodUI were added on a pricing page to test the effect on sales.

In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).

In this experiment, realtime social proof information has been added below an add-to-cart button. The variation shows how many users that have viewed, or placed a product into their basket. Translated to "4 visitors have this product in their shopping cart."

In this experiment, structured data tags were displayed on a listing page to help potential buyers make better decisions. The additional information about the listed companies included: annual revenue, employee count, and year of establishment.

In this experiment, registered trial users were shown a 65 minute counter on multiple pages (dashboard, listing, quiz, articles) encouraging them to get a full subscription and study all content. Both A and B experiences offered the same limited content for trial users. After the 65 minutes came to an end, the B variation showed an additional "Go Premium" button on all pages, but continued to offer the same limited content.

In this experiment, a contact button was added to a listing / search results page to make it faster to contact a company. This same button was also visible on the company detail page.

In this experiment, multiple view detail links for a listing tile were turned into higher contrast buttons. 

In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.

In this experiment, 3 additional course links with descriptions were added to the homepage. The idea was to increase course sales aside of the Saas subscription signups.

In this experiment, side-by-side plan features were aligned and changed to a comparison table with checkmarks for easier comparison.

In this experiment, all three prices of each plan were shifted higher for greater visibility.

In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").