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Test #58 on Bingocardcreator.com by Patrick McKenziePatrick McKenzie Aug 26, 2016 Desktop Home & Landing X.X% Leads

Patrick Tested Pattern #8: Natural Language Forms On Bingocardcreator.com

Pattern #8: Natural Language Forms - Variant A
Pattern #8: Natural Language Forms - Variant B
Total Sample: 736 • Statistical Power at 5% MDE: 6.3%

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Test #54 by Chris GowardChris Goward Aug 11, 2016 Desktop Mobile Product X.X% Leads

Chris Tested Pattern #7: Social Counts

Pattern #7: Social Counts - Variant A
Pattern #7: Social Counts - Variant B

Client background (e.g. industry, business model):

This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.

 

Experiment background:

This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.
Total Sample: 95,073 • Statistical Power at 5% MDE: 12.4%

Test #55 on Autodesk.com by Lisa SeamanLisa Seaman Aug 11, 2016 Desktop Home & Landing X.X% Progression

Lisa Tested Pattern #14: Exposed Menu Options On Autodesk.com

Pattern #14: Exposed Menu Options - Variant A
Pattern #14: Exposed Menu Options - Variant B

In this test, some of the menu options (accessible in the top right hamburger menu) were copied over onto the top navigation. The options that were exposed were "All Products", "Free Trial" and "Buy".
Total Sample: 453,820 • Statistical Power at 5% MDE: 99.9%

Test #69 on Digitalmarketer.com by Justin RondeauJustin Rondeau Aug 01, 2016 Desktop Mobile Home & Landing X.X% Signups

Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com

Pattern #10: Postponed Modal Forms - Variant A
Pattern #10: Postponed Modal Forms - Variant B
Total Sample: 2,685 • Statistical Power at 5% MDE: 20%

Test #57 by Jakub LinowskiJakub Linowski Jul 07, 2016 Desktop Checkout X.X% Sales

Jakub Tested Pattern #66: Complementary Upsell

Pattern #66: Complementary Upsell - Variant A
Pattern #66: Complementary Upsell - Variant B
Total Sample: 6,079 • Statistical Power at 5% MDE: 12.5%

Test #47 on Adoramapix.com by Herman KleinHerman Klein Jun 09, 2016 Desktop Shopping Cart X.X% Sales

Herman Tested Pattern #4: Testimonials On Adoramapix.com

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B
Total Sample: 3,083 • Statistical Power at 5% MDE: 59.9%

Test #38 on Mt.com by Vito MediavillaVito Mediavilla May 01, 2016 Desktop Product X.X% Leads

Vito Tested Pattern #10: Postponed Modal Forms On Mt.com

Pattern #10: Postponed Modal Forms - Variant A
Pattern #10: Postponed Modal Forms - Variant B
Total Sample: 13,526 • Statistical Power at 5% MDE: 9.2%

Test #32 on Over-blog.com by Tael PinaultTael Pinault Apr 20, 2016 Desktop Signup X.X% Signups

Tael Tested Pattern #40: Blurred Product Background On Over-blog.com

Pattern #40: Blurred Product Background - Variant A
Pattern #40: Blurred Product Background - Variant B
Total Sample: 7,233 • Statistical Power at 5% MDE: 38.1%

Test #37 on Onlinefaxes.com by Jaymie FriesenJaymie Friesen Apr 09, 2016 Desktop Mobile Home & Landing X.X% Sales

Jaymie Tested Pattern #27: More For Less Headline On Onlinefaxes.com

Pattern #27: More For Less Headline - Variant A
Pattern #27: More For Less Headline - Variant B
Total Sample: 21,822 • Statistical Power at 5% MDE: 11.1%

Test #35 by Someone Someone Apr 01, 2016 Desktop Mobile Home & Landing X.X% Sales

Someone Tested Pattern #26: Cart Reminder And Recently Viewed

Pattern #26: Cart Reminder And Recently Viewed - Variant A
Pattern #26: Cart Reminder And Recently Viewed - Variant B
Total Sample: 37,741 • Statistical Power at 5% MDE: 11.9%

Test #28 on Digitalmarketer.com by Justin RondeauJustin Rondeau Mar 01, 2016 Desktop Home & Landing X.X% Leads

Justin Tested Pattern #3: Fewer Form Fields On Digitalmarketer.com

Pattern #3: Fewer Form Fields - Variant A
Pattern #3: Fewer Form Fields - Variant B
Total Sample: 6,315 • Statistical Power at 5% MDE: 35.5%

Test #27 on Adoramapix.com by Herman KleinHerman Klein Mar 01, 2016 Desktop Mobile Product X.X% Sales

Herman Tested Pattern #11: Gradual Reassurance On Adoramapix.com

Pattern #11: Gradual Reassurance - Variant A
Pattern #11: Gradual Reassurance - Variant B
Total Sample: 1,244 • Statistical Power at 5% MDE: 5.8%

Test #65 on Digitalmarketer.com by Justin RondeauJustin Rondeau Mar 01, 2016 Desktop Home & Landing X.X% Leads

Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com

Pattern #10: Postponed Modal Forms - Variant A
Pattern #10: Postponed Modal Forms - Variant B
Total Sample: 5,788 • Statistical Power at 5% MDE: 49.1%

Test #34 on Theorytestpro.co.uk by Henry DillonHenry Dillon Mar 01, 2016 Desktop Home & Landing X.X% Signups

Henry Tested Pattern #11: Gradual Reassurance On Theorytestpro.co.uk

Pattern #11: Gradual Reassurance - Variant A
Pattern #11: Gradual Reassurance - Variant B
Total Sample: 7,507 • Statistical Power at 5% MDE: 14.1%

Test #2 on Wpallimport.com by Louis ReingoldLouis Reingold Jan 01, 2016 Desktop Pricing X.X% Sales

Louis Tested Pattern #21: What It's Worth On Wpallimport.com

Pattern #21: What It's Worth - Variant A
Pattern #21: What It's Worth - Variant B
Total Sample: 7,009 • Statistical Power at 5% MDE: 9.4%

Test #21 on Findsomeone.co.nz by Daniel BridgesDaniel Bridges Jan 01, 2016 Desktop Mobile Listing X.X% Signups

Daniel Tested Pattern #25: Nagging Results On Findsomeone.co.nz

Pattern #25: Nagging Results - Variant A
Pattern #25: Nagging Results - Variant B
Total Sample: 55,182 • Statistical Power at 5% MDE: 10.6%

Test #12 on Covenanteyes.com by Nicole MorrisNicole Morris Dec 01, 2015 Desktop Mobile Home & Landing X.X% Sales

Nicole Tested Pattern #29: Surfaced Content On Covenanteyes.com

Pattern #29: Surfaced Content - Variant A
Pattern #29: Surfaced Content - Variant B

In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).
Total Sample: 26,652 • Statistical Power at 5% MDE: 12.2%

Test #23 on Checkineasy.com by Justin BaerJustin Baer Oct 01, 2015 Desktop Mobile Home & Landing X.X% Signups

Justin Tested Pattern #52: How It Works On Checkineasy.com

Pattern #52: How It Works - Variant A
Pattern #52: How It Works - Variant B
Total Sample: 4,743 • Statistical Power at 5% MDE: 8.7%

Test #60 on Embracepetinsurance.... by Matt AsterMatt Aster Sep 30, 2015 Desktop Home & Landing X.X% Signups

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

Pattern #8: Natural Language Forms - Variant A
Pattern #8: Natural Language Forms - Variant B
Total Sample: 12,102 • Statistical Power at 5% MDE: 60.3%

Test #6 on Runrun.it by Franklin ValadaresFranklin Valadares Sep 15, 2015 Desktop Mobile Home & Landing X.X% Progression

Franklin Tested Pattern #85: Benefit Button On Runrun.it

Pattern #85: Benefit Button - Variant A
Pattern #85: Benefit Button - Variant B
Total Sample: 9,618 • Statistical Power at 5% MDE: 14.3%