All Latest 633 A/B Tests

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Test #32 on Over-blog.com by Tael PinaultTael Pinault Apr 20, 2016 Desktop Signup X.X% Signups

Tael Tested Pattern #40: Blurred Product Background On Over-blog.com

- Variant A
- Variant B
Total Sample: 7,233 • Statistical Power at 5% MDE: 38.1%

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Test #37 on Onlinefaxes.com by Jaymie FriesenJaymie Friesen Apr 09, 2016 Desktop Mobile Home & Landing X.X% Sales

Jaymie Tested Pattern #27: More For Less Headline On Onlinefaxes.com

- Variant A
- Variant B
Total Sample: 21,822 • Statistical Power at 5% MDE: 11.1%

Test #35 on by Someone Someone Apr 01, 2016 Desktop Mobile Home & Landing X.X% Sales

Someone Tested Pattern #26: Cart Reminder And Recently Viewed

- Variant A
- Variant B
Total Sample: 37,741 • Statistical Power at 5% MDE: 11.9%

Test #27 on Adoramapix.com by Herman KleinHerman Klein Mar 01, 2016 Desktop Mobile Product X.X% Sales

Herman Tested Pattern #11: Gradual Reassurance On Adoramapix.com

- Variant A
- Variant B
Total Sample: 1,244 • Statistical Power at 5% MDE: 5.8%

Test #65 on Digitalmarketer.com by Justin RondeauJustin Rondeau Mar 01, 2016 Desktop Home & Landing X.X% Leads

Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com

- Variant A
- Variant B
Total Sample: 5,788 • Statistical Power at 5% MDE: 49.1%

Test #34 on Theorytestpro.co.uk by Henry DillonHenry Dillon Mar 01, 2016 Desktop Home & Landing X.X% Signups

Henry Tested Pattern #11: Gradual Reassurance On Theorytestpro.co.uk

- Variant A
- Variant B
Total Sample: 7,507 • Statistical Power at 5% MDE: 14.1%

Test #28 on Digitalmarketer.com by Justin RondeauJustin Rondeau Mar 01, 2016 Desktop Home & Landing X.X% Leads

Justin Tested Pattern #3: Fewer Form Fields On Digitalmarketer.com

- Variant A
- Variant B
Total Sample: 6,315 • Statistical Power at 5% MDE: 35.5%

Test #2 on Wpallimport.com by Louis ReingoldLouis Reingold Jan 01, 2016 Desktop Pricing X.X% Sales

Louis Tested Pattern #21: What It's Worth On Wpallimport.com

- Variant A
- Variant B
Total Sample: 7,009 • Statistical Power at 5% MDE: 9.4%

Test #21 on Findsomeone.co.nz by Daniel BridgesDaniel Bridges Jan 01, 2016 Desktop Mobile Listing X.X% Signups

Daniel Tested Pattern #25: Nagging Results On Findsomeone.co.nz

- Variant A
- Variant B
Total Sample: 55,182 • Statistical Power at 5% MDE: 10.6%

Test #12 on Covenanteyes.com by Nicole MorrisNicole Morris Dec 01, 2015 Desktop Mobile Home & Landing X.X% Sales

Nicole Tested Pattern #29: Surfaced Content On Covenanteyes.com

- Variant A
- Variant B

In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).
Total Sample: 26,652 • Statistical Power at 5% MDE: 12.2%

Test #23 on Checkineasy.com by Justin BaerJustin Baer Oct 01, 2015 Desktop Mobile Home & Landing X.X% Signups

Justin Tested Pattern #52: How It Works On Checkineasy.com

- Variant A
- Variant B
Total Sample: 4,743 • Statistical Power at 5% MDE: 8.7%

Test #60 on Embracepetinsurance.... by Matt AsterMatt Aster Sep 30, 2015 Desktop Home & Landing X.X% Signups

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

- Variant A
- Variant B
Total Sample: 12,102 • Statistical Power at 5% MDE: 60.3%

Test #6 on Runrun.it by Franklin ValadaresFranklin Valadares Sep 15, 2015 Desktop Mobile Home & Landing X.X% Progression

Franklin Tested Pattern #85: Benefit Button On Runrun.it

- Variant A
- Variant B
Total Sample: 9,618 • Statistical Power at 5% MDE: 14.3%

Test #15 on Embracepetinsurance.... by Matt AsterMatt Aster Aug 28, 2015 Desktop Home & Landing X.X% Leads

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

- Variant A
- Variant B
Total Sample: 18,638 • Statistical Power at 5% MDE: 81.8%

Test #53 on by Someone Someone Aug 01, 2015 Desktop Home & Landing X.X% Sales

Someone Tested Pattern #6: Customer Star Ratings

- Variant A
- Variant B
Total Sample: 117,360 • Statistical Power at 5% MDE: 13.8%

Test #43 on Embracepetinsurance.... by Matt AsterMatt Aster Aug 01, 2015 Desktop Mobile Home & Landing X.X% Sales

Matt Tested Pattern #6: Customer Star Ratings On Embracepetinsurance....

- Variant A
- Variant B
Total Sample: 69,436 • Statistical Power at 5% MDE: 19.4%

Test #1 on by Oskar ZabikOskar Zabik May 01, 2015 Desktop Product X.X% Leads

Oskar Tested Pattern #9: Multiple Steps

- Variant A
- Variant B
Total Sample: 18,081 • Statistical Power at 5% MDE: 9.5%

Test #25 on Nousdecor.com by Heather GilletteHeather Gillette Jan 01, 2015 Desktop Home & Landing X.X% Signups

Heather Tested Pattern #11: Gradual Reassurance On Nousdecor.com

- Variant A
- Variant B
Total Sample: 3,215 • Statistical Power at 5% MDE: 7.5%

Test #4 on by Oskar ZabikOskar Zabik Dec 03, 2014 Mobile Desktop Product X.X% Leads

Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button

- Variant A
- Variant B

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Total Sample: 5,809 • Statistical Power at 5% MDE: 5%

Test #129 on Barackobama.com by Kyle RushKyle Rush Jun 01, 2012 Desktop Checkout X.X% Revenue

Kyle Tested Pattern #9: Multiple Steps On Barackobama.com

- Variant A
- Variant B

Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.

"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush