All Latest 620 A/B Tests
MOST RECENT TESTS
Test #23 on
Checkineasy.com
by 
Justin Baer
Oct 01, 2015
Desktop
Mobile
Home & Landing
X.X%
Signups
Justin Tested Pattern #52: How It Works On Checkineasy.com
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #60 on
Embracepetinsurance....
by 
Matt Aster
Sep 30, 2015
Desktop
Home & Landing
X.X%
Signups
Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....
Test #6 on
Runrun.it
by 
Franklin Valadares
Sep 15, 2015
Desktop
Mobile
Home & Landing
X.X%
Progression
Franklin Tested Pattern #85: Benefit Button On Runrun.it
Test #15 on
Embracepetinsurance....
by Matt Aster
Aug 28, 2015
Desktop
Home & Landing
X.X%
Leads
Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....
Test #53 on
by 
Someone
Aug 01, 2015
Desktop
Home & Landing
X.X%
Sales
Someone Tested Pattern #6: Customer Star Ratings
Test #43 on
Embracepetinsurance....
by Matt Aster
Aug 01, 2015
Desktop
Mobile
Home & Landing
X.X%
Sales
Matt Tested Pattern #6: Customer Star Ratings On Embracepetinsurance....
Test #1 on
by 
Oskar Tested Pattern #9: Multiple Steps
Test #25 on
Nousdecor.com
by 
Heather Gillette
Jan 01, 2015
Desktop
Home & Landing
X.X%
Signups
Heather Tested Pattern #11: Gradual Reassurance On Nousdecor.com
Test #4 on
by
Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button
A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Test #129 on
Barackobama.com
by 
Kyle Rush
Jun 01, 2012
Desktop
Checkout
X.X%
Revenue
Kyle Tested Pattern #9: Multiple Steps On Barackobama.com
Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.
"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush