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Test #15 on Embracepetinsurance.... by Matt AsterMatt Aster Aug 28, 2015 Desktop Home & Landing X.X% Leads

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

Pattern #8: Natural Language Forms - Variant A
Pattern #8: Natural Language Forms - Variant B
Total Sample: 18,638 • Statistical Power at 5% MDE: 81.8%

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Test #53 by Someone Someone Aug 01, 2015 Desktop Home & Landing X.X% Sales

Someone Tested Pattern #6: Customer Star Ratings

Pattern #6: Customer Star Ratings - Variant A
Pattern #6: Customer Star Ratings - Variant B
Total Sample: 117,360 • Statistical Power at 5% MDE: 13.8%

Test #43 on Embracepetinsurance.... by Matt AsterMatt Aster Aug 01, 2015 Desktop Mobile Home & Landing X.X% Sales

Matt Tested Pattern #6: Customer Star Ratings On Embracepetinsurance....

Pattern #6: Customer Star Ratings - Variant A
Pattern #6: Customer Star Ratings - Variant B
Total Sample: 69,436 • Statistical Power at 5% MDE: 19.4%

Test #1 by Oskar ZabikOskar Zabik May 01, 2015 Desktop Product X.X% Leads

Oskar Tested Pattern #9: Multiple Steps

Pattern #9: Multiple Steps - Variant A
Pattern #9: Multiple Steps - Variant B
Total Sample: 18,081 • Statistical Power at 5% MDE: 9.5%

Test #25 on Nousdecor.com by Heather GilletteHeather Gillette Jan 01, 2015 Desktop Home & Landing X.X% Signups

Heather Tested Pattern #11: Gradual Reassurance On Nousdecor.com

Pattern #11: Gradual Reassurance - Variant A
Pattern #11: Gradual Reassurance - Variant B
Total Sample: 3,215 • Statistical Power at 5% MDE: 7.5%

Test #4 by Oskar ZabikOskar Zabik Dec 03, 2014 Mobile Desktop Product X.X% Leads

Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button

Pattern #54: Buy Now Or Smaller Commitment Button - Variant A
Pattern #54: Buy Now Or Smaller Commitment Button - Variant B

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Total Sample: 5,809 • Statistical Power at 5% MDE: 5%

Test #129 on Barackobama.com by Kyle RushKyle Rush Jun 01, 2012 Desktop Checkout X.X% Revenue

Kyle Tested Pattern #9: Multiple Steps On Barackobama.com

Pattern #9: Multiple Steps - Variant A
Pattern #9: Multiple Steps - Variant B

Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.

"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush