All Latest 608 A/B Tests
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MOST RECENT TESTS
Test #158 on
Kenhub.com
by 
Niels Hapke
Mar 11, 2018
Desktop
Mobile
Checkout
Niels Tested Pattern #63: Trust Seals On Kenhub.com
Test #159 on
Swimsuitsforall.com
by 
Devesh Khanal
Mar 11, 2018
Desktop
Checkout
Devesh Tested Pattern #63: Trust Seals On Swimsuitsforall.com
Test #157 on
Bobandlush.com
by 
Viljo Vabrit
Mar 06, 2018
Desktop
Product
Viljo Tested Pattern #62: Urgent Next Day Delivery On Bobandlush.com
Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.
The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.
Test #156 on
Mt.com
by 
Vito Mediavilla
Feb 25, 2018
Desktop
Listing
Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com
This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).
Test #154 on
Reverb.com
by 
Nicholas Evans
Feb 20, 2018
Desktop
Mobile
Product
Nicholas Tested Pattern #59: Inverted Or Consistent Button Styles On Reverb.com
Test #153 on
Goodui.org
by 
Jakub Linowski
Feb 19, 2018
Desktop
Mobile
Home & Landing
Jakub Tested Pattern #58: Full Height False Bottom On Goodui.org
Test #152 on
Reverb.com
by Nicholas Evans
Feb 13, 2018
Desktop
Mobile
Product
Nicholas Tested Pattern #15: Bulleted Reassurances On Reverb.com
Test #151 on
Mamaearth.ca
by 
Michael Bernstein
Feb 08, 2018
Desktop
Checkout
Michael Tested Pattern #45: Benefit Bar On Mamaearth.ca
Test #150 on
Normanrecords.com
by 
Nathon Raine
Feb 07, 2018
Desktop
Home & Landing
Nathon Tested Pattern #45: Benefit Bar On Normanrecords.com
Test #149 on
Reverb.com
by Nicholas Evans
Feb 07, 2018
Desktop
Product
Nicholas Tested Pattern #16: Welcome Mat - Partial On Reverb.com
Test #148 on
Kenhub.com
by Niels Hapke
Feb 01, 2018
Desktop
Mobile
Home & Landing
Niels Tested Pattern #53: Problem-Solution Headline On Kenhub.com
Test #146 on
Goodui.org
by Jakub Linowski
Jan 25, 2018
Desktop
Mobile
Home & Landing
Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org
Test #147 on
Reverb.com
by Nicholas Evans
Jan 25, 2018
Desktop
Mobile
Product
Nicholas Tested Pattern #20: Canned Response On Reverb.com
Test #145 on
Normanrecords.com
by Nathon Raine
Jan 18, 2018
Desktop
Checkout
Nathon Tested Pattern #1: Remove Coupon Fields On Normanrecords.com
In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.
Test #143 on
Vivareal.com.br
by 
Rodrigo Maués
Jan 14, 2018
Desktop
Listing
Rodrigo Tested Pattern #56: Hover Button On Vivareal.com.br
Test #144 on
Examine.com
by 
Martin Wong
Jan 14, 2018
Desktop
Mobile
Product
Martin Tested Pattern #27: More For Less Headline On Examine.com
Test #142 on
Streamlineicons.com
by 
Vincent Le moign
Jan 13, 2018
Desktop
Product
Vincent Tested Pattern #27: More For Less Headline On Streamlineicons.com
Test #140 on
Akademiafotografii.p...
by 
Grzegorz Tested Pattern #46: Pay Later On Akademiafotografii.p...
The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".
Test #141 on
Trydesignlab.com
by 
Daniel Shapiro
Jan 05, 2018
Desktop
Mobile
Product
Daniel Tested Pattern #49: Above The Fold Call To Action On Trydesignlab.com
The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.
Test #139 on
Examine.com
by Martin Wong
Jan 04, 2018
Desktop
Pricing
Martin Tested Pattern #51: Shortcut Buttons On Examine.com
In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.