All Latest 615 A/B Tests

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p-value < 0.05

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MOST RECENT TESTS

Test #223 on Volders.de by Alexander Krieger Feb 01, 2019 Desktop Mobile Signup

Alexander Tested Pattern #12: Payment First On Volders.de

This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.

Test #219 on Mt.com by Vito Mediavilla Jan 14, 2019 Desktop Mobile Home & Landing

Vito Tested Pattern #95: Clickable Product Previews On Mt.com

Test #215 on Vivareal.com.br by Vinicius Barros Peixoto Dec 21, 2018 Mobile Listing

Vinicius Tested Pattern #92: Already Viewed Label On Vivareal.com.br

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.

Test #212 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Product

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

Test #213 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Signup

Vito Tested Pattern #85: Benefit Button On Mt.com

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

Test #209 on Vivareal.com.br by Vinicius Barros Peixoto Nov 12, 2018 Mobile Listing

Vinicius Tested Pattern #34: Open In A New Tab On Vivareal.com.br

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.

Test #208 on Thomasnet.com by Julian Gaviria Nov 02, 2018 Desktop Mobile Listing

Julian Tested Pattern #88: Action Button On Thomasnet.com

In this variation, the button labels were changed from "Profile" to "View Supplier".

Test #9 on by Rick Dawson Sep 28, 2018 Desktop Mobile Home & Landing

Rick Tested Pattern #83: Progressive Fields

Test #200 on Trydesignlab.com by Will Anderson Sep 14, 2018 Desktop Mobile Home & Landing

Will Tested Pattern #52: How It Works On Trydesignlab.com

In this experiment, a "How It Works" content section was removed.

Test #196 on Vivareal.com.br by Vinicius Barros Peixoto Aug 14, 2018 Mobile Listing

Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.

Test #185 on Retrome.pl by Grzegorz Jancewicz Jul 03, 2018 Mobile Listing

Grzegorz Tested Pattern #49: Above The Fold Call To Action On Retrome.pl

Test #175 on Thomasnet.com by Julian Gaviria May 14, 2018 Desktop Mobile Content

Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com

Test #172 on Trydesignlab.com by Daniel Shapiro May 08, 2018 Desktop Mobile Product

Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com

Test #171 on Sjvc.edu by Phillip Barnes Apr 27, 2018 Desktop Mobile Signup

Phillip Tested Pattern #63: Trust Seals On Sjvc.edu

Test #155 on Mt.com by Vito Mediavilla Feb 22, 2018 Mobile Product

Vito Tested Pattern #3: Fewer Form Fields On Mt.com

Test #146 on Goodui.org by Jakub Linowski Jan 25, 2018 Desktop Mobile Home & Landing

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

Test #141 on Trydesignlab.com by Daniel Shapiro Jan 05, 2018 Desktop Mobile Product

Daniel Tested Pattern #49: Above The Fold Call To Action On Trydesignlab.com

The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.

Test #140 on Akademiafotografii.p... by Grzegorz Jancewicz Jan 05, 2018 Desktop Mobile Product

Grzegorz Tested Pattern #46: Pay Later On Akademiafotografii.p...

The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".

Test #132 on Sjvc.edu by Phillip Barnes Dec 12, 2017 Mobile Home & Landing