All Latest 620 A/B Tests

Screen

Device

Metric

Tag

Power of 80%+ for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #206 on Yummly.com by Kimberly Cheung Oct 25, 2018 Desktop Mobile Signup X.X% Progression

Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

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Test #204 on Kenhub.com by Niels Hapke Oct 11, 2018 Desktop Mobile Global X.X% Progression

Niels Tested Pattern #85: Benefit Button On Kenhub.com

In the variation, the "Help" section was reworded to "How to study".

Test #9 on by Rick Dawson Sep 28, 2018 Desktop Mobile Home & Landing X.X% Progression

Rick Tested Pattern #83: Progressive Fields

Test #199 on Freshegg.co.uk by Luke Hay Sep 13, 2018 Desktop Mobile Home & Landing X.X% Progression

Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #195 on Yummly.com by Kimberly Cheung Aug 13, 2018 Desktop Mobile Listing X.X% Progression

Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com

Test #192 on Refactoring.guru by Alexander Shvets Aug 07, 2018 Desktop Mobile Product X.X% Progression

Alexander Tested Pattern #4: Testimonials On Refactoring.guru

In this experiment, a number of customer reviews were added at the middle of a product page.

Test #190 on Diamondcandles.com by Peep Laja Jul 26, 2018 Mobile Global X.X% Progression

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.

Test #191 on Diamondcandles.com by Peep Laja Jul 26, 2018 Mobile Global X.X% Progression

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

Test #188 on Thomasnet.com by Julian Gaviria Jul 11, 2018 Desktop Mobile Home & Landing X.X% Progression

Julian Tested Pattern #4: Testimonials On Thomasnet.com

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.

Test #187 on Trydesignlab.com by Will Anderson Jul 09, 2018 Desktop Mobile Product X.X% Progression

Will Tested Pattern #71: Personalized Next Step On Trydesignlab.com

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.

Test #185 on Retrome.pl by Grzegorz Jancewicz Jul 03, 2018 Mobile Listing X.X% Progression

Grzegorz Tested Pattern #49: Above The Fold Call To Action On Retrome.pl

Test #186 on by Devesh Khanal Jul 02, 2018 Mobile Home & Landing X.X% Progression

Devesh Tested Pattern #14: Exposed Menu Options

In this experiment, additional product categories were added at the top of the navigation.

Test #184 on Bomgar.com by Lee Elkins Jun 25, 2018 Desktop Mobile Home & Landing X.X% Progression

Lee Tested Pattern #15: Bulleted Reassurances On Bomgar.com

Test #183 on Trydesignlab.com by Daniel Shapiro Jun 19, 2018 Desktop Mobile Product X.X% Progression

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

Test #176 on Kenhub.com by Niels Hapke May 16, 2018 Desktop Mobile Checkout X.X% Progression

Niels Tested Pattern #4: Testimonials On Kenhub.com

In this experiment, testimonials were added on a checkout screen.

Test #175 on Thomasnet.com by Julian Gaviria May 14, 2018 Desktop Mobile Content X.X% Progression

Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com

Test #170 on Goodui.org by Jakub Linowski Apr 24, 2018 Desktop Mobile Home & Landing X.X% Progression

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

Test #164 on Examine.com by Martin Wong Apr 04, 2018 Desktop Mobile Thank You X.X% Progression

Martin Tested Pattern #50: Autoplay Video On Examine.com

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.

Test #161 on Examine.com by Martin Wong Mar 19, 2018 Desktop Mobile Home & Landing X.X% Progression