All Latest 615 A/B Tests

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MOST RECENT TESTS

Test #286 on Volders.de by Alexander Krieger Feb 28, 2020 Desktop Mobile Home & Landing

Alexander Tested Pattern #9: Multiple Steps On Volders.de

In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).

Test #284 on Thomasnet.com by Julian Gaviria Feb 19, 2020 Desktop Mobile Listing

Julian Tested Pattern #78: Tags, Badges And Structured Information On Thomasnet.com

In this experiment, structured data tags were displayed on a listing page to help potential buyers make better decisions. The additional information about the listed companies included: annual revenue, employee count, and year of establishment.

Test #282 on Thomasnet.com by Julian Gaviria Feb 07, 2020 Desktop Mobile Listing

Julian Tested Pattern #51: Shortcut Buttons On Thomasnet.com

In this experiment, a contact button was added to a listing / search results page to make it faster to contact a company. This same button was also visible on the company detail page.

Test #280 on Volders.de by Alexander Krieger Jan 24, 2020 Desktop Mobile Signup

Alexander Tested Pattern #3: Fewer Form Fields On Volders.de

In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.

Test #279 on Umbraco.com by Lars Skjold Iversen Jan 16, 2020 Desktop Mobile Home & Landing

Lars Tested Pattern #79: Product Highlights On Umbraco.com

In this experiment, 3 additional course links with descriptions were added to the homepage. The idea was to increase course sales aside of the Saas subscription signups.

Test #278 on by Someone Jan 15, 2020 Mobile Shopping Cart

Someone Tested Pattern #64: Tunnel

In this experiment, multiple elemenets were removed from the bottom of the cart page. This was done to see if they were potential distractions that hindered the purchase process. The elements included such things as: Order details (visible on other pages), large product photo, a "what you receive" section with selling points, more reassurances, and a newsletter subscribe box.

Test #268 on Backstage.com by Stanley Zuo Nov 08, 2019 Mobile Listing

Stanley Tested Pattern #14: Exposed Menu Options On Backstage.com

The change in this experiment was an exposed SEO panel (B) with a number of clickable filter options.

Test #267 on Backstage.com by Stanley Zuo Nov 05, 2019 Mobile Checkout

Stanley Tested Pattern #99: Progress Bar On Backstage.com

A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.

Test #266 on by Someone Oct 25, 2019 Desktop Mobile Product

Someone Tested Pattern #4: Testimonials

In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).

Test #264 on Kenhub.com by Niels Hapke Oct 05, 2019 Desktop Mobile Global

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

In this experiment users saw a sticky bar advertising the benefits of a Premium account across the bottom of the website, wherever they navigate. The sticky call to action appeared with a 4 second delay and was floating.

Test #262 on Thomasnet.com by Julian Gaviria Oct 03, 2019 Desktop Mobile Listing

Julian Tested Pattern #32: Condensed List On Thomasnet.com

In this experiment, the B version condensed the company listings. This was done by showing less of the description and introducing a "more" and "less" dynamic links that would expand and collapse the description.

Test #246 on Thomasnet.com by Julian Gaviria Jun 12, 2019 Desktop Mobile Home & Landing

Julian Tested Pattern #88: Action Button On Thomasnet.com

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

Test #243 on Goodui.org by Jakub Linowski Jun 05, 2019 Desktop Mobile Home & Landing

Jakub Tested Pattern #77: Filled Or Ghost Buttons On Goodui.org

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

Test #231 on Glass.net by Mark Freedle Mar 14, 2019 Desktop Mobile Signup

Mark Tested Pattern #20: Canned Response On Glass.net

Test #213 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Signup

Vito Tested Pattern #85: Benefit Button On Mt.com

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

Test #212 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Product

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

Test #211 on Skype App by Ronny Kohavi Nov 20, 2018 Mobile Global

Ronny Tested Pattern #2: Icon Labels

Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.

Test #208 on Thomasnet.com by Julian Gaviria Nov 02, 2018 Desktop Mobile Listing