All Latest 620 A/B Tests

In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.

In this experiment, a handful of customers and contributors from GoodUI were added on a pricing page to test the effect on sales.

In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).

In this experiment, structured data tags were displayed on a listing page to help potential buyers make better decisions. The additional information about the listed companies included: annual revenue, employee count, and year of establishment.

In this experiment, a contact button was added to a listing / search results page to make it faster to contact a company. This same button was also visible on the company detail page.

In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.

In this experiment, 3 additional course links with descriptions were added to the homepage. The idea was to increase course sales aside of the Saas subscription signups.

In this experiment, multiple elemenets were removed from the bottom of the cart page. This was done to see if they were potential distractions that hindered the purchase process. The elements included such things as: Order details (visible on other pages), large product photo, a "what you receive" section with selling points, more reassurances, and a newsletter subscribe box.

The change in this experiment was an exposed SEO panel (B) with a number of clickable filter options. 

A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.

In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).

In this experiment users saw a sticky bar advertising the benefits of a Premium account across the bottom of the website, wherever they navigate. The sticky call to action appeared with a 4 second delay and was floating.

In this experiment, the B version condensed the company listings. This was done by showing less of the description and introducing a "more" and "less" dynamic links that would expand and collapse the description.

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.

In this variation, the button labels were changed from "Profile" to "View Supplier".