All Latest 615 A/B Tests

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MOST RECENT TESTS

Test #355 on by Jakub Linowski May 28, 2021 Desktop Mobile Home & Landing

Jakub Tested Pattern #79: Product Highlights

In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.

Test #347 on by Jakub Linowski Apr 07, 2021 Desktop Mobile Home & Landing

Jakub Tested Pattern #26: Cart Reminder And Recently Viewed

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

Test #346 on by Stanley Zuo Mar 30, 2021 Desktop Mobile Home & Landing

Stanley Tested Pattern #117: Company Logos

In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.

Test #335 on by Jakub Linowski Jan 27, 2021 Desktop Mobile Home & Landing

Jakub Tested Pattern #32: Condensed List

The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.

Test #311 on Backstage.com by Stanley Zuo Aug 11, 2020 Desktop Mobile Home & Landing

Stanley Tested Pattern #118: Category Images On Backstage.com

In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.

Test #305 on Volders.de by Michal Fiech Jun 30, 2020 Mobile Desktop Home & Landing

Michal Tested Pattern #94: Visible Search On Volders.de

In this experiment, a search input field (to look for companies) along with most popular links (also company names) were displayed on the homepage of a leading contract cancellation service. The control (A) version instead had a button that sent users to a next page where the same selection could be made - only later. The measurable success criteria were the number of paid cancellations - a few steps down the funnel.

Test #297 on Trydesignlab.com by Daniel Shapiro May 04, 2020 Desktop Home & Landing

Daniel Tested Pattern #41: Sticky Call To Action On Trydesignlab.com

In this experiment, a sticky "Enroll" button was shown on a course landing page. The button lead to a payment funnel to allow enrolling/paying for a course. The exeperiment measured inital progression into this funnel as well as the deeper completed sales metric.

Test #286 on Volders.de by Alexander Krieger Feb 28, 2020 Desktop Mobile Home & Landing

Alexander Tested Pattern #9: Multiple Steps On Volders.de

In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).

Test #279 on Umbraco.com by Lars Skjold Iversen Jan 16, 2020 Desktop Mobile Home & Landing

Lars Tested Pattern #79: Product Highlights On Umbraco.com

In this experiment, 3 additional course links with descriptions were added to the homepage. The idea was to increase course sales aside of the Saas subscription signups.

Test #260 on Valkexclusief.nl by Online Dialogue Sep 16, 2019 Desktop Home & Landing

Online Tested Pattern #45: Benefit Bar On Valkexclusief.nl

In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.

Test #200 on Trydesignlab.com by Will Anderson Sep 14, 2018 Desktop Mobile Home & Landing

Will Tested Pattern #52: How It Works On Trydesignlab.com

In this experiment, a "How It Works" content section was removed.

Test #170 on Goodui.org by Jakub Linowski Apr 24, 2018 Desktop Mobile Home & Landing

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

Test #166 on Olark.com by Sunir Shah Apr 05, 2018 Desktop Mobile Home & Landing

Sunir Tested Pattern #12: Payment First On Olark.com

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).

Test #162 on Bullymax.com by Viljo Vabrit Mar 20, 2018 Desktop Home & Landing