The Latest A/B Tests


These are the amazing companies we work with that are actively sharing quality a/b test results.


MOST RECENT TESTS

Test #379 on Learnwithhomer.com by Stanley Zuo | Oct 15, 2021 Mobile

Stanley Zuo Tested Pattern #112: Lower Price Frames In Test #379 On Learnwithhomer.com

In this experiment, the annual plan was standardized and framed in a monthly price context. This was it was more comparable with the monthly plan price above. Please also note that the annual billing price was also kept and clearly stated. Impact on overall sales and annual plan sales was measured.

Test #378 on by Jakub Linowski | Oct 07, 2021 Desktop Mobile

Jakub Linowski Tested Pattern #119: Unselected Or Selected Defaults In Test #378

Here we have an experiment with a variation that preselected an option for a club duration. The control requried customers to first express the choice for how many months they would like to order a product for. Whereas the variation defaulted to 12 months from the beginning.

Impact on adds-to-cart and sales was measured. The experiment unfortunatelly had to be stopped early due to another embedded variation that was performing poorly. And so it does not have many transactions.

Test #377 on Adoramapix.com by Jakub Linowski | Sep 30, 2021 Desktop

Jakub Linowski Tested Pattern #121: Free Shipping In Test #377 On Adoramapix.com

In this experiment, a big "free shipping" badge was added and defaulted to when available. Impact on progression to checkouts and completed sales was measured.

Test #376 on Snocks.com by Samuel Hess | Sep 29, 2021 Mobile Desktop

Samuel Hess Tested Pattern #15: Bulleted Reassurances In Test #376 On Snocks.com

In this experiment, a series of reassurances were added just below the add to cart button. These included: "free shipping", "free returns" and an "anti-hole guarantee". The test ran on the product page of an socks ecommerce company. Impact on sales was measured.

Test #375 on Backstage.com by Stanley Zuo | Sep 17, 2021 Mobile

Stanley Zuo Tested Pattern #32: Condensed List In Test #375 On Backstage.com

Similar to experiment 373, listing descriptions were shortened dynamically using exposable "more" links AND dates/location data was removed. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.

Test #374 on Expertinstitute.com by Ardit Veliu | Sep 15, 2021 Desktop Mobile

Ardit Veliu Tested Pattern #9: Multiple Steps In Test #374 On Expertinstitute.com

In this experiment, a lead form with numerous fields shown all at once, was broken down into 3 steps. The first step only asked for a Specialty choice that expanded into a list of options. Impact on full form completions was measured.

Test #373 on Backstage.com by Stanley Zuo | Sep 06, 2021 Mobile

Stanley Zuo Tested Pattern #32: Condensed List In Test #373 On Backstage.com

In this experiment, listing descriptions were shortened dynamically using exposable "more" links. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.

Test #372 on Fluke.com by Marika Francisco | Aug 30, 2021 Desktop

Marika Francisco Tested Pattern #122: Zigzag Layout In Test #372 On Fluke.com

In this experiment, product descriptions were changed to an alternating zig zag layout with images. Impact on adds-to-cart and sales was measured.

Test #371 on by Jakub Linowski | Aug 18, 2021 Desktop

Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #371

In this experiment, the variation added an extra "Buy Now" button that linked directly into the cart process. The variation only had a learn more button linking directly to a product page.

Test #370 on Thomasnet.com by Julian Gaviria | Aug 16, 2021 Desktop Mobile

Julian Gaviria Tested Pattern #88: Action Button In Test #370 On Thomasnet.com

This experiment added the simple verb ("play") before the "factory video" label to encourage more video plays. Impact on progression / clicks was measured.

Test #369 on Getninjas.com.br by Rodolfo Lugli | Aug 05, 2021 Desktop Mobile

Rodolfo Lugli Tested Pattern #7: Social Counts In Test #369 On Getninjas.com.br

In this experimemt, the number of service requests per month were shown that people can expect after signing up in a given category. Impact on leads was measured (people who would be signing up to offer a particular service).

Test #368 on Mvideo.ru by Andrey Andreev | Aug 02, 2021 Desktop

Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #368 On Mvideo.ru

In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.

Test #367 on Backstage.com by Stanley Zuo | Jul 22, 2021 Desktop Mobile

Stanley Zuo Tested Pattern #124: Confirmed Selection In Test #367 On Backstage.com

In this experiment, a confiming text was added at the top of a signup modal. The text reinforced the selection from a previous listing page, giving a good reason for continuing the signup process.

Test #366 on Mvideo.ru by Andrey Andreev | Jul 14, 2021 Desktop Mobile

Andrey Andreev Tested Pattern #93: Auto Next In Test #366 On Mvideo.ru

In this experiment, the interaction on a product page was changed. In the control (A), after clicking "add to cart", the customer would remain on the product page with an updated basket and the button changing to "Go To Cart". The variation (B) however took customers forward automatically to the cart.

Test #365 on Mvideo.ru by Andrey Andreev | Jul 13, 2021 Mobile

Andrey Andreev Tested Pattern #4: Testimonials In Test #365 On Mvideo.ru

In this experiment, reviews on product pages were exposed completely. Instead of hiding them under a clickable tab, they were shown by default in the variation. Impact on sales was measured.

Test #364 on Lotuscrafts.eu by Samuel Hess | Jul 06, 2021 Desktop

Samuel Hess Tested Pattern #122: Zigzag Layout In Test #364 On Lotuscrafts.eu

In this experiment, product descriptions or qualities were added using a zigzag layout pattern composed of photos and extra copy. This sections was appended between existing copy and testimonials. Some of the copy highlights included wording such as "innovative surface", "non-slip and wide", and "skin-friendly". Impact on adds-to-cart and sales was measured.

Test #363 on by Jakub Linowski | Jul 05, 2021 Desktop Mobile

Jakub Linowski Tested Pattern #30: Authentic Photos In Test #363

In this experiment, six product photos from were added which showed the actual products (including unboxing images).

Test #362 on Vivareal.com.br by Vinicius Barros Peixoto | Jun 23, 2021 Desktop Mobile

Vinicius Barros Peixoto Tested Pattern #7: Social Counts In Test #362 On Vivareal.com.br

In this experiment, the number of recent property views was displayed under the call to action. Impact on overall lead generation was measured. (Translated using Google from Brazilian Portuguese.)

Test #361 on Chaosgroup.com by Velin Penev | Jun 22, 2021 Desktop

Velin Penev Tested Pattern #49: Above The Fold Call To Action In Test #361 On Chaosgroup.com

In this experiment, a pricing plan selector was shifted from the very bottom of a long product page towards (almost) the top. Impact on any transactions or sales was measured.

Test #360 on by Jakub Linowski | Jun 16, 2021 Desktop

Jakub Linowski Tested Pattern #60: Repeated Bottom Call To Action In Test #360

In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page.