The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Syed AtiF Husain Tested Pattern #10: Postponed Modal Forms In Test #10 On Tradegecko.com
In this experiment, 3 form fields were removed (postponed to a next step) from the homepage leaving only a "Start Trail" button. When users clicked on the "Start A Free 14 Day Trial" button, in both the control and variation they've seen the same next registration page with all of the fields. The registration page repeated the same fields with their corresponding values, as well as asked for a password as an extra field. The experiment measured successful leads.
Rob Draaijer Tested Pattern #24: Visible Availability In Test #98 On 3dhubs.com
In this experiment, the variation showed a listing's owner online status as a badge, instead of showing their average "response time". More specifically, an "Online Now" badge was shown beside individual listings of a 3D printing marketplace site. The experiment measured completed quote / lead requests (a few steps further).
Stanley Zuo Tested Pattern #120: Panel Image In Test #327 On Backstage.com
In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.
Kyle Phillips Tested Pattern #41: Sticky Call To Action In Test #326 On Thomasnet.com
In this simple experiment on an article page, the variation slid out a sticky call to action linking to the next article. The sliding interaction triggered after some scrolling threshold (around 1000px or so). Afterwards, the sticky call to action maintained its floating position. The experiment measured clicks on this "next article" button.
Samuel Hess Tested Pattern #45: Benefit Bar In Test #325 On Snocks.com
In this experiment, a set of reassurances and reviews were added in the header of this ecommerce website. Translating from German, these read: "Anti Hole Guarantee", "Free Shipping" and "X Ratings out of Y Reviews".
Jakub Linowski Tested Pattern #17: Expensive First In Test #324
This experiment tested the order of purchase plans. The control version sorted the purchase options by the least expensive while the variation sorted them by the most expensive first. Impact on sales and revenue was measured.
Stanley Zuo Tested Pattern #117: Company Logos In Test #323 On Backstage.com
In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.
Kyle Phillips Tested Pattern #82: Onboarding Callouts In Test #322 On Thomasnet.com
This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.
Jesse Germinario Tested Pattern #11: Gradual Reassurance In Test #321
This experiment aimed to increase the number of application ratings from within the Elevate app. Success was measured by the number of users going towards Google Play to create the rating. The control version prompted users if they wanted to rate the app with a simple yes and no answer. The variation however presented the rating choice right away in the form of 5 stars - enabling users to express their choice sooner.
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #320
An extra "Place Order" button was duplicated above the fold on this checkout page. The control had a similar button further down at the bottom of the screen. The impact on total sales was measured from this change.
Rodrigo Maués Tested Pattern #24: Visible Availability In Test #99 On Vivareal.com.br
In this experiment, a lead form on a listing page showed whether an agent was recently online or not. The diplayed had two statuses: either indicating that someone is online now, or the most recent time they were online in minutes.
Stanley Zuo Tested Pattern #113: More Or Fewer Plans In Test #319 On Backstage.com
In this experiment, a 3 plan vs 2 plan pricing page was shown to potential customers. Impact on sales and revenue were measured.
Kyle Phillips Tested Pattern #60: Repeated Bottom Call To Action In Test #318 On Thomasnet.com
In this experiment, a simple link to a newsletter signup landing page was added at the bottom of an article. The newsletter landing page then encouraged users to provide their email address for future article updates.
Michal Fiech Tested Pattern #119: Unselected Or Selected Defaults In Test #317 On Volders.com
In this mobile experiment, an unselected vs selected payment plan was tested for its impact on sales. The experiment ran on a mid page of a signup funnel where customers were being asked to select one of two payment plans.
Daniel Shapiro Tested Pattern #22: Empowering Headline In Test #316 On Trydesignlab.com
In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.
Stanley Zuo Tested Pattern #7: Social Counts In Test #315 On Backstage.com
In this experiment, a dynamic number of job postings was displayed during the signup process - reinforcing the value of signing up for membership access.
Vinicius Barros Peixoto Tested Pattern #43: Long Titles In Test #314 On Zapimoveis.com.br
In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.
Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #313 On Trydesignlab.com
In this experiment, instead of showing a single-focused lead form (for the UX Academy Program), users were asked to express a wider set of choices first (for the UX Academy or shortter set of skill-based courses). The experiment measured overall leads for both types of programs.
Jakub Linowski Tested Pattern #83: Progressive Fields In Test #312
In this experiment, we tested a visible "Shipping Frequency" (A) option against a progressively displayed one (B) that would only appear after someone first chose a duration option. Thus in variation B, the buy box component would initially appear with fewer fields and smaller. The experiment measured initial progression and actual sales.
Note on the data: the experiment was run a little shorter than usual, as one of the variations triggered a stop rule to protect losses (so the effect might be somewhat inflated from a lower power).
Stanley Zuo Tested Pattern #118: Category Images In Test #311 On Backstage.com
In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.