The Latest A/B Tests


These are the amazing companies we work with that are actively sharing quality a/b test results.


MOST RECENT TESTS

Test #10 on Tradegecko.com by Syed AtiF Husain   Nov 30, 2020 Desktop

Syed AtiF Husain Tested Pattern #10: Postponed Modal Forms In Test #10 On Tradegecko.com

In this experiment, 3 form fields were removed (postponed to a next step) from the homepage leaving only a "Start Trail" button. When users clicked on the "Start A Free 14 Day Trial" button, in both the control and variation they've seen the same next registration page with all of the fields. The registration page repeated the same fields with their corresponding values, as well as asked for a password as an extra field. The experiment measured successful leads.

Test #98 on 3dhubs.com by Rob Draaijer   Nov 30, 2020 Desktop Mobile

Rob Draaijer Tested Pattern #24: Visible Availability In Test #98 On 3dhubs.com

In this experiment, the variation showed a listing's owner online status as a badge, instead of showing their average "response time". More specifically, an "Online Now" badge was shown beside individual listings of a 3D printing marketplace site. The experiment measured completed quote / lead requests (a few steps further).

Test #327 on Backstage.com by Stanley Zuo   Nov 26, 2020 Desktop

Stanley Zuo Tested Pattern #120: Panel Image In Test #327 On Backstage.com

In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.

Test #326 on Thomasnet.com by Kyle Phillips   Nov 25, 2020 Desktop Mobile

Kyle Phillips Tested Pattern #41: Sticky Call To Action In Test #326 On Thomasnet.com

In this simple experiment on an article page, the variation slid out a sticky call to action linking to the next article. The sliding interaction triggered after some scrolling threshold (around 1000px or so). Afterwards, the sticky call to action maintained its floating position. The experiment measured clicks on this "next article" button.

Test #325 on Snocks.com by Samuel Hess   Nov 24, 2020 Desktop

Samuel Hess Tested Pattern #45: Benefit Bar In Test #325 On Snocks.com

In this experiment, a set of reassurances and reviews were added in the header of this ecommerce website. Translating from German, these read: "Anti Hole Guarantee", "Free Shipping" and "X Ratings out of Y Reviews".

Test #324 on by Jakub Linowski   Oct 30, 2020 Desktop Mobile

Jakub Linowski Tested Pattern #17: Expensive First In Test #324

This experiment tested the order of purchase plans. The control version sorted the purchase options by the least expensive while the variation sorted them by the most expensive first. Impact on sales and revenue was measured.

Test #323 on Backstage.com by Stanley Zuo   Oct 29, 2020 Mobile

Stanley Zuo Tested Pattern #117: Company Logos In Test #323 On Backstage.com

In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.

Test #322 on Thomasnet.com by Kyle Phillips   Oct 27, 2020 Desktop Mobile

Kyle Phillips Tested Pattern #82: Onboarding Callouts In Test #322 On Thomasnet.com

This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.

Test #321 on Elevate App App by Jesse Germinario   Oct 23, 2020 Mobile

Jesse Germinario Tested Pattern #11: Gradual Reassurance In Test #321

This experiment aimed to increase the number of application ratings from within the Elevate app. Success was measured by the number of users going towards Google Play to create the rating. The control version prompted users if they wanted to rate the app with a simple yes and no answer. The variation however presented the rating choice right away in the form of 5 stars - enabling users to express their choice sooner.

Test #320 on by Jakub Linowski   Oct 20, 2020 Desktop

Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #320

An extra "Place Order" button was duplicated above the fold on this checkout page. The control had a similar button further down at the bottom of the screen. The impact on total sales was measured from this change.

Test #99 on Vivareal.com.br by Rodrigo Maués   Sep 23, 2020 Desktop Mobile

Rodrigo Maués Tested Pattern #24: Visible Availability In Test #99 On Vivareal.com.br

In this experiment, a lead form on a listing page showed whether an agent was recently online or not. The diplayed had two statuses: either indicating that someone is online now, or the most recent time they were online in minutes.

Test #319 on Backstage.com by Stanley Zuo   Sep 30, 2020 Desktop

Stanley Zuo Tested Pattern #113: More Or Fewer Plans In Test #319 On Backstage.com

In this experiment, a 3 plan vs 2 plan pricing page was shown to potential customers. Impact on sales and revenue were measured.

Test #318 on Thomasnet.com by Kyle Phillips   Sep 29, 2020 Desktop Mobile

Kyle Phillips Tested Pattern #60: Repeated Bottom Call To Action In Test #318 On Thomasnet.com

In this experiment, a simple link to a newsletter signup landing page was added at the bottom of an article. The newsletter landing page then encouraged users to provide their email address for future article updates.

Test #317 on Volders.com by Michal Fiech   Sep 28, 2020 Mobile

Michal Fiech Tested Pattern #119: Unselected Or Selected Defaults In Test #317 On Volders.com

In this mobile experiment, an unselected vs selected payment plan was tested for its impact on sales. The experiment ran on a mid page of a signup funnel where customers were being asked to select one of two payment plans.

Test #316 on Trydesignlab.com by Daniel Shapiro   Sep 24, 2020 Desktop Mobile

Daniel Shapiro Tested Pattern #22: Empowering Headline In Test #316 On Trydesignlab.com

In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.

Test #315 on Backstage.com by Stanley Zuo   Aug 22, 2020 Mobile

Stanley Zuo Tested Pattern #7: Social Counts In Test #315 On Backstage.com

In this experiment, a dynamic number of job postings was displayed during the signup process - reinforcing the value of signing up for membership access.

Test #314 on Zapimoveis.com.br by Vinicius Barros Peixoto   Aug 21, 2020 Desktop Mobile

Vinicius Barros Peixoto Tested Pattern #43: Long Titles In Test #314 On Zapimoveis.com.br

In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.

Test #313 on Trydesignlab.com by Daniel Shapiro   Aug 19, 2020 Desktop Mobile

Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #313 On Trydesignlab.com

In this experiment, instead of showing a single-focused lead form (for the UX Academy Program), users were asked to express a wider set of choices first (for the UX Academy or shortter set of skill-based courses). The experiment measured overall leads for both types of programs.

Test #312 on by Jakub Linowski   Aug 14, 2020 Desktop Mobile

Jakub Linowski Tested Pattern #83: Progressive Fields In Test #312

In this experiment, we tested a visible "Shipping Frequency" (A) option against a progressively displayed one (B) that would only appear after someone first chose a duration option. Thus in variation B, the buy box component would initially appear with fewer fields and smaller. The experiment measured initial progression and actual sales. 

Note on the data: the experiment was run a little shorter than usual, as one of the variations triggered a stop rule to protect losses (so the effect might be somewhat inflated from a lower power).

Test #311 on Backstage.com by Stanley Zuo   Aug 11, 2020 Desktop Mobile

Stanley Zuo Tested Pattern #118: Category Images In Test #311 On Backstage.com

In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.