The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Andrey Andreev Tested Pattern #4: Testimonials In Test #365 On Mvideo.ru
In this experiment, reviews on product pages were exposed completely. Instead of hiding them under a clickable tab, they were shown by default in the variation. Impact on sales was measured.
Samuel Hess Tested Pattern #122: Zigzag Layout In Test #364 On Lotuscrafts.eu
In this experiment, product descriptions or qualities were added using a zigzag layout pattern composed of photos and extra copy. This sections was appended between existing copy and testimonials. Some of the copy highlights included wording such as "innovative surface", "non-slip and wide", and "skin-friendly". Impact on adds-to-cart and sales was measured.
Jakub Linowski Tested Pattern #30: Authentic Photos In Test #363
In this experiment, six product photos from were added which showed the actual products (including unboxing images).
Vinicius Barros Peixoto Tested Pattern #7: Social Counts In Test #362 On Vivareal.com.br
In this experiment, the number of recent property views was displayed under the call to action. Impact on overall lead generation was measured. (Translated using Google from Brazilian Portuguese.)
Velin Penev Tested Pattern #49: Above The Fold Call To Action In Test #361 On Chaosgroup.com
In this experiment, a pricing plan selector was shifted from the very bottom of a long product page towards (almost) the top. Impact on any transactions or sales was measured.
Jakub Linowski Tested Pattern #60: Repeated Bottom Call To Action In Test #360
In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page.
Samuel Hess Tested Pattern #43: Long Titles In Test #359 On Snocks.com
In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.
Gleb Hodorovskiy Tested Pattern #58: Full Height False Bottom In Test #358 On Preply.com
In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.
Brian Sierakowski Tested Pattern #113: More Or Fewer Plans In Test #357 On Baremetrics.com
In this experiment, a single focus signup was transformed into a pricing comparison table. Impact on signups was measured.
Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #356 On Mvideo.ru
In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)
Jakub Linowski Tested Pattern #79: Single Or Multiple Search Triggers In Test #355
In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.
Andrey Andreev Tested Pattern #69: Autodiscounting In Test #354 On Mvideo.ru
In this experiment, the discounted price was shown along with an active promotion. The control only showed that the relative -8% discount was present with the pre-discounted price.
Stanley Zuo Tested Pattern #13: Centered Forms & Buttons In Test #353 On Backstage.com
This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.
John Hickey Tested Pattern #123: Single Or Double Column Form Fields In Test #352 On Us.flukecal.com
In this experiment, single column (longer) form fields were tested against a two column layout (more compact).
Brian Sierakowski Tested Pattern #11: Gradual Reassurance In Test #351 On Baremetrics.com
In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.
Ardit Veliu Tested Pattern #16: Welcome Mat - Partial In Test #350 On Expertinstitute.com
In this experiment, a lead generating section with a call to action (welcome mat) was appended at the top of article pages. Impact on lead generation was measured.
Stanley Zuo Tested Pattern #49: Above The Fold Call To Action In Test #349 On Backstage.com
In this experiment, a simple "Join Now" button was added inside an expanded mobile navigation menu. Clicking the button would start a multiple step membership subscription process. Impact on subscription starts and final sales were tracked.
Marika Francisco Tested Pattern #97: Bigger Form Fields In Test #348 On Flukenetworks.com
In this simple experiment, the size of the "Get Quote" button in the top navigation was increased.
Jakub Linowski Tested Pattern #26: Cart Reminder In Test #347
In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.
Rob Draaijer Tested Pattern #15: Bulleted Reassurances In Test #104 On 3dhubs.com
This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.