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MOST RECENT TESTS

Test #505 on Shmoodyapp.com by Michael McSweeney   Nov 28, 2023 Mobile Signup

Michael McSweeney Tested Pattern #52: How It Works In Test #505 On Shmoodyapp.com

In this experiment, new paywall copy and messaging was used to encourage more users to signup and pay for access to a mental health app. The variation reinforced that users would be receiving a full featured application, with reminders about the upcoming billing. It reinforced that users will have a full week to decide and potentially cancel their application. Impact on lagging +7 day later transactions was measured.

Test #504 on Volders.de by Michal Fiech   Nov 17, 2023 Desktop Mobile Pricing

Michal Fiech Tested Pattern #113: More Or Fewer Plans In Test #504 On Volders.de

In this experiment, the cheapest pricing plan was removed from a set of 2 options. This only left the most expensive pricing plan as the option. Impact on sales and revenue was measured.

Test #502 on Fairment.de by Jona Eisenberger   Nov 06, 2023 Mobile Listing

Jona Eisenberger Tested Pattern #37: List Or Grid View In Test #502 On Fairment.de

In this experiment, a two column grid layout (control) was tested against single column layout (variation) with the product information shown to the right. Please note that the screenshot shows repeated products only because it's been sourced from a Figma design file. In reality, the products in the variation were equally diverse as in the control. 

(We've also flipped the A and B to match up with our grid pattern.)

Test #503 on by Jakub Linowski   Nov 05, 2023 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #36: Fewer Or More Results In Test #503

In this experiment, instead of showing 12 products per screen (with pagination), the variation showed all 42 products on a single screen. Impact on adds to cart and completed orders was measured.

Test #501 on Volders.de by Daria Kurchinskaia   Nov 02, 2023 Desktop Mobile Pricing

Daria Kurchinskaia Tested Pattern #132: One Time Payment Copy In Test #501 On Volders.de

In this experiment, the wording "one-time payment" was appended below all three pricing plans for a contract cancelation service. Impact on orders placed was measured. (Translated from German: "Einmalige Zahlung").

Test #500 on Kayoutlet.com by Craig Kistler   Oct 25, 2023 Mobile Product

Craig Kistler Tested Pattern #7: Social Counts In Test #500 On Kayoutlet.com

This was a replication attempt similar to experiment 497. A social proof message was added below add to cart buttons on product detail pages. Impact on adds to cart and transactions was measured.

Test #499 on Shmoodyapp.com by Michael McSweeney   Oct 20, 2023 Mobile Signup

Michael McSweeney Tested Pattern #99: Progress Bar In Test #499 On Shmoodyapp.com

In this experiment, a progress bar was added to a signup flow of a mental health app. It appeared on numerous steps of a onboarding flow. Impact on signup completions and checkouts was measured.

Test #498 on by Jakub Linowski   Oct 19, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #7: Social Counts In Test #498

In this experiment, the variation tracked how many people would add something to cart over the last 24 hours and display that just below the add to cart button. Impact on adds to cart and transactions was measured.

Test #497 on Jared.com by Craig Kistler   Oct 16, 2023 Mobile Product

Craig Kistler Tested Pattern #7: Social Counts In Test #497 On Jared.com

In this experiment, a social proof message was added below add to cart buttons on product detail pages. The copy read "Hurry, X people have viewed this product". Impact on adds to cart and transactions was measured.

Test #496 on Livefresh.de by Pascal Dietz   Oct 03, 2023 Desktop Mobile Product

Pascal Dietz Tested Pattern #43: Long Titles In Test #496 On Livefresh.de

In this product detail page experiment a simple subheadline was appended to a new product. The tagline read "Lose weight sustainably and healthily." (Google translated from German "Nachhaltig und gesund Gewicht verlieren."). Impact on sales and revenue was measured.

Test #495 on Formelskin.de by Alexander Krieger   Sep 25, 2023 Mobile Signup

Alexander Krieger Tested Pattern #9: Multiple Steps In Test #495 On Formelskin.de

In this experiment two sections of a form on a single page (control) were broken out into 2 separate steps (variation). The two sections included personal details and shipping information. This step appeared after having received a product recommendation when filling out a questionnaire for a skin care product. Impact on next step progression and purchases was measured.

Test #494 on Online.Metro-cc.ru by Andrey Andreev   Sep 20, 2023 Desktop Mobile Home & Landing

Andrey Andreev Tested Pattern #26: Cart Reminder And Recently Viewed In Test #494 On Online.Metro-cc.ru

In this experiment, recently purchased products were appended at the top of the homepage. The test ran for loggedin users only. Impact on add-to-cart, sales and revenue was measured.

Test #493 on by Jakub Linowski   Sep 19, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #69: Autodiscounting In Test #493

This experiment was technically a larger multi-change one that ran on product detail pages. The control showed an automatically applied coupon (for people opening up targeted emails with the discount). The variation attempted to make this better with the following changes:

  1. The discount message shifted closer towards the price / product selection (above the buy box)
  2. Removal of sale discount amounts and messages tied to longer durations (6 and 12 month duration)
  3. Reinforcing that the actual discount will be calculated further on checkout

Test #492 on Formelskin.de by Alexander Krieger   Sep 15, 2023 Mobile Signup

Alexander Krieger Tested Pattern #131: Authority In Test #492 On Formelskin.de

This experiment was a retest of a previously tested test 491. Simiarly, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow in the variation. 

Test #491 on Formelskin.de by Alexander Krieger   Sep 08, 2023 Mobile Signup

Alexander Krieger Tested Pattern #131: Authority In Test #491 On Formelskin.de

In this experiment, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow. In the control version, the photo with introduction was only shown on the first screen. In the variation, the photo appeared on the first and all other screens - reinforcing expertise, authority and the idea of a consultation. Impact on signups and purchases was measured.

Test #490 on by Jakub Linowski   Aug 17, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #9: Multiple Steps In Test #490

In this experiment, a section dedicated to choosing gift messages was taken out and separated into its own individial step. The change happened on the first step of a checkout flow and increased the flow by an additional step. Impact on checkouts and total sales was measured.

Test #489 on by Jakub Linowski   Aug 14, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #78: Tags, Badges And Structured Information In Test #489

In this experiment, the size of a saving amount badge was enlarged. Instead of typical badge, the variation stretched the height of the saving information to the full height of the duration selector. The font size was also increased. Impact on overall sales was measured.

Test #488 on Metro-cc.ru by Andrey Andreev   Aug 11, 2023 Mobile Product

Andrey Andreev Tested Pattern #4: Testimonials In Test #488 On Metro-cc.ru

In this experiment, customer reviews were shown on product detail pages. Impact on adds to cart and sales was measured.

Test #487 on Learnwithhomer.com by Stanley Zuo   Aug 10, 2023 Mobile Pricing

Stanley Zuo Tested Pattern #78: Tags, Badges And Structured Information In Test #487 On Learnwithhomer.com

In this experiment, a "save 50%" badge was replaced with a "most popular" one with the intent of encouraging more users to select the higher priced plan. Impact on total and annual trial starts was measured.

Test #486 on Livefresh.de by Pascal Dietz   Aug 03, 2023 Mobile Product

Pascal Dietz Tested Pattern #78: Tags, Badges And Structured Information In Test #486 On Livefresh.de

Does a "Bestseller" badge increase sales? This experiment tested exactly this by adding a visible badge on a juice cleansing product detail page.