9 Product Patterns

Sorted by: Pattern # Members can sort patterns better by: Highest Repeatability  |  Highest Effect  |  Lowest Effort


Based on 5 tests · only visible to members

Pattern #3: Fewer Form Fields

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Minutes
  • Screens: Shopping Cart, Checkout, Product, Home & Landing

  1. 1. Remove Form Fields
Editor's Pick

Based on 7 tests · only visible to members

Pattern #4: Testimonials

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Product, Shopping Cart, Home & Landing, Checkout

  1. 1. Add Testimonial Copy

Based on 2 tests · only visible to members

Pattern #10: Postponed Modal Forms

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Product, Home & Landing

  1. 1. Replace A Single Screen Form With A Modal Form

Based on 6 tests · only visible to members

Pattern #11: Gradual Reassurance

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Home & Landing, Product

  1. 1. Add Shortcut Action
  2. 2. Add Low Commitment Choice
  3. 3. Add Reassure & Call To Action

Based on 5 tests · only visible to members

Pattern #20: Canned Response

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Quote, Product, Signup

  1. 1. Add Textarea Field
  2. 2. Add First Person Copy With Past Choice
  3. 3. Add Response Reassurance

Based on 1 test · only visible to members

Pattern #30: Authentic Photos

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Product

  1. 1. Add Real Photos

Based on 1 test · only visible to members

Pattern #34: Open In A New Tab

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Minutes
  • Screens: Product

  1. 1. Add Opening Links In New Tab

Based on 1 test · only visible to members

Pattern #38: Faded Background Form

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Product

  1. 1. Add Onfocus Background Fade
  2. 2. Add Exit Option

Based on 2 tests · only visible to members

Pattern #41: Sticky Call To Action

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Home & Landing, Product

  1. 1. Add Floating Call To Action

Fast Forward Your Conversion Rates with
Access to All 32 Patterns Based on 50 Tests

Total sample size across all tests is 8,215,679 visitors - that's a lot of testing to do on your own :)

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