Pattern #121: Free Shipping

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Free Shipping
  1. Add: Free Shipping Message Fewer Borders

    Should the UI show free shipping visibly or not?

Median Effects

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Progression

Ex: First Action

(2 tests)

?

Leads

Ex: Leads, Quotes

?

Signups

Ex: Trials

?

Engagement

Ex: Future Action

?

Sales

Ex: Transactions

(2 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Test #332 Tested on An Anonymous Site Dec 30, 2020

Find Out How It Performed With 97,277 Visitors

Product Desktop, Mobile
  • Measured by adds to cart   |   p-val (?)

  • Measured by total sales   |   p-val (?)

In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Get Access To See The Test Results

Test #331 Tested on An Anonymous Site Dec 30, 2020

Find Out How It Performed With 96,962 Visitors

Product Desktop, Mobile
  • Measured by adds to cart   |   p-val (?)

  • Measured by total sales   |   p-val (?)

In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.