Pattern #120: Panel Image

Pattern Author: Stanley Zuo - Growth Product Manager @ Backstage

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
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Almost Certain Winner
Panel Image
  1. Aspirational Image

    This pattern suggests to show aspirational imagery during multiple step flows (ex: signups or checkouts).

Median Effects

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Progression

Ex: First Action

(1 tests)

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Leads

Ex: Leads, Quotes

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Signups

Ex: Trials

(1 tests)

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Engagement

Ex: Future Action

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Sales

Ex: Transactions

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #120: Panel Image
Was Tested On Backstage.com by Stanley Zuo

Test #327 Tested on Backstage.com by Stanley Zuo Stanley Nov 26, 2020

Find Out How It Performed With 11,009 Visitors

Signup Desktop
  • Measured by next step visits   |   p-val (?)

  • Measured by registrations (on next screen)   |   p-val (?)

In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.