Pattern #100: Postponed Registration

Pattern Author: Ondřej Ilinčev - UX designer

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Postponed Registration
  1. Registration Order

    This pattern raises the question if registration and login should be early in a purchase process or later on.

Median Effects



Ex: First Action



Ex: Leads, Quotes



Ex: Trials



Ex: Future Action



Ex: Transactions

(1 tests)






Ex: Return Visits



Ex: Social Shares


Test #233 Tested on by Ondřej Ilinčev Ondřej Apr 01, 2019

Find Out How It Performed With 12,146 Visitors

Signup Desktop
  • Measured by visits to final thank you page   |   p-val (?)

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email. 


Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.