Pattern #100: Postponed Registration

Pattern Author: Ondřej Ilinčev - UX designer

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
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Almost Certain Winner
Postponed Registration
  1. Registration Order

    This pattern raises the question if registration and login should be early in a purchase process or later on.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

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Sales

Ex: Transactions, Upsells

(1 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test 233 Tested on Annonce.cz by Ondřej Ilinčev Ondřej Apr 01, 2019

Find Out How It Performed With 12,146 Visitors

Signup Desktop
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  • Measured by visits to final thank you page   |   p-val (?)

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email. 

 

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.