Pattern #101: Search Keyword Highlighting

Pattern Author: Alex James - Senior UX Manager

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Search Keyword Highlighting
  1. Visible Highlighting Contrast

    This pattern emphasizes the keyword being searched for, in the search results. 

Median Effects

?

Progression

Ex: First Action

?

Leads

Ex: Leads, Quotes

(1 tests)

?

Signups

Ex: Trials

?

Engagement

Ex: Future Action

?

Sales

Ex: Transactions

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Test #234 Tested on An Anonymous Site Apr 01, 2019

Find Out How It Performed With 738,295 Visitors

Listing Desktop
  • Measured by job applications submitted   |   p-val (?)

In this experiment, a different style for keyword highlighting was used.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.