17 Patterns and Tests by Julian Gaviria

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Pattern #4  Tested 16 times  First tested by Herman Klein  Recently tested by Daria Kurchinskaia on Nov 27, 2022

Pattern #4: Testimonials

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Pattern #7  Tested 12 times  First tested by Jaymie Friesen  Recently tested by Daniel Shapiro on Oct 25, 2022

Pattern #7: Social Counts

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Pattern #13  Tested 7 times  First tested by Rodrigo Maués  Recently tested by Stanley Zuo on May 12, 2021

Pattern #13: Centered Forms & Buttons

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Pattern #14  Tested 10 times  First tested by Lisa Seaman  Recently tested by Samuel Hess on Dec 23, 2020

Pattern #14: Exposed Menu Options

+4.3% All Metrics

With A Total Of 6 Evidence For Version B It Is Almost Certainly Better

A B
Pattern #23  Tested 3 times  First tested by Julian Gaviria  Recently tested by Stanley Zuo on Apr 30, 2020

Pattern #23: Inline Link Nudge

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Pattern #25  Tested 3 times  First tested by Daniel Bridges  Recently tested by Stanley Zuo on Feb 28, 2021

Pattern #25: Nagging Results

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Pattern #32  Tested 5 times  First tested by Grzegorz Jancewicz  Recently tested by Stanley Zuo on Sep 17, 2021

Pattern #32: Condensed List

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Pattern #41  Tested 12 times  First tested by Phillip Barnes  Recently tested by Melina Hess on Nov 30, 2022

Pattern #41: Sticky Call To Action

+9.2% All Metrics

With A Total Of 4 Evidence For Version B It Is Very Likely Better

A B
Pattern #51  Tested 6 times  First tested by Martin Wong  Recently tested by Jakub Linowski on Dec 09, 2021

Pattern #51: Shortcut Buttons

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Pattern #60  Tested 7 times  First tested by Vito Mediavilla  Recently tested by Jakub Linowski on Jun 16, 2021

Pattern #60: Repeated Bottom Call To Action

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Pattern #72  Tested 1 timesTested by Julian Gaviria on Jul 24, 2020

Pattern #72: Priming Step

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Pattern #78  Tested 2 times  First tested by Kimberly Cheung  Recently tested by Julian Gaviria on Feb 19, 2020

Pattern #78: Structured Information

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Pattern #88  Tested 5 times  First tested by Karl Gilis  Recently tested by Jakub Linowski on Nov 30, 2021

Pattern #88: Action Button

+13.1% All Metrics

With A Total Of 3.5 Evidence For Version B It Is Very Likely Better

A B

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Pattern #127  Tested 1 timesTested by Ognjen Bošković on Jun 27, 2022

Pattern #127: Vague Or Specific Benefits

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Pattern #126  Tested 1 timesTested by Ayat Shukairy on May 09, 2022

Pattern #126: Bottom Or Left Thumbnails

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Pattern #125  Tested 1 timesTested by Melina Hess on Apr 22, 2022

Pattern #125: Unit Prices

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Pattern #124  Tested 2 times  First tested by Stanley Zuo  Recently tested by Gleb Hodorovskiy on Feb 13, 2022

Pattern #124: Confirmed Selection

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Pattern #123  Tested 2 times  First tested by John Hickey  Recently tested by Jakub Linowski on Nov 11, 2021

Pattern #123: Single Or Double Column Form Fields

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Pattern #122  Tested 4 times  First tested by Samuel Hess  Recently tested by Jakub Linowski on Dec 31, 2021

Pattern #122: Zigzag Layout

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Pattern #121  Tested 6 times  First tested by Jakub Linowski  Recently tested by Melina Hess on Aug 16, 2022

Pattern #121: Free Shipping

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Pattern #120  Tested 2 times  First tested by Stanley Zuo  Recently tested by Marcos Ciarrocchi on May 18, 2018

Pattern #120: Panel Image

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Pattern #119  Tested 3 times  First tested by Michal Fiech  Recently tested by Stanley Zuo on Apr 07, 2022

Pattern #119: Unselected Or Selected Defaults

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Pattern #118  Tested 1 timesTested by Stanley Zuo on Aug 11, 2020

Pattern #118: Category Images

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Pattern #117  Tested 4 times  First tested by Jakub Linowski  Recently tested by Stanley Zuo on Mar 30, 2021

Pattern #117: Company Logos

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Pattern #116  Tested 2 timesTested by Stanley Zuo on Dec 29, 2020

Pattern #116: Links Or Buttons

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Pattern #115  Tested 3 times  First tested by Arthur Sparks  Recently tested by Daniel Shapiro on Jul 12, 2022

Pattern #115: Pricing Comparison Table

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Pattern #114  Tested 4 times  First tested by Arthur Sparks  Recently tested by Jakub Linowski on May 26, 2022

Pattern #114: Less Or More Visible Prices

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Pattern #113  Tested 4 times  First tested by Stanley Zuo  Recently tested by Velin Penev on Jan 29, 2022

Pattern #113: More Or Fewer Plans

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Pattern #112  Tested 4 times  First tested by Pierre Olivier Martel  Recently tested by Velin Penev on Apr 12, 2022

Pattern #112: Lower Price Frames

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Pattern #111  Tested 3 times  First tested by Online Dialogue  Recently tested by Lars Skjold Iversen on Dec 31, 2019

Pattern #111: Field Explanations

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