All Latest 561 A/B Tests
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MOST RECENT TESTS
Test #382 on
Snocks.com
by
Samuel Hess
Oct 31, 2021
Desktop
Product
Samuel Hess Tested Pattern #43: Long Titles In Test #382 On Snocks.com


In this experiment, the variation contained a simple text change that described the quality of the product. According to Google Translate the text changed from "tight men's underpants" (control) to "are so comfortable that you don't feel them when you wear them" (variation).
Test #381 on
Expertinstitute.com
by
Ardit Veliu
Oct 30, 2021
Desktop
Mobile
Home & Landing
Ardit Veliu Tested Pattern #49: Above The Fold Call To Action In Test #381 On Expertinstitute.com


In this experiment, an extra button to a signup lead form was placed above the fold. In the control, the same button appeared further down on the page.
Test #378 on
by
Jakub Linowski
Oct 07, 2021
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #119: Unselected Or Selected Defaults In Test #378


Here we have an experiment with a variation that preselected an option for a club duration. The control required customers to first express the choice for how many months they would like to order a product for. Whereas the variation defaulted to 12 months from the beginning.
Impact on adds-to-cart and sales was measured. The experiment unfortunately had to be stopped early due to another embedded variation that was performing poorly. And so it does not have many transactions.
Test #377 on
Adoramapix.com
by
Jakub Linowski
Sep 30, 2021
Desktop
Shopping Cart
Jakub Linowski Tested Pattern #121: Free Shipping In Test #377 On Adoramapix.com


In this experiment, a big "free shipping" badge was added and defaulted to when available. Impact on progression to checkouts and completed sales was measured.
Test #376 on
Snocks.com
by
Samuel Hess
Sep 29, 2021
Mobile
Desktop
Product
Samuel Hess Tested Pattern #15: Bulleted Reassurances In Test #376 On Snocks.com


In this experiment, a series of reassurances were added just below the add to cart button. These included: "free shipping", "free returns" and an "anti-hole guarantee". The test ran on the product page of an socks ecommerce company. Impact on sales was measured.
Test #375 on
Backstage.com
by
Stanley Zuo
Sep 17, 2021
Mobile
Listing
Stanley Zuo Tested Pattern #32: Condensed List In Test #375 On Backstage.com


Similar to experiment 373, listing descriptions were shortened dynamically using exposable "more" links AND dates/location data was removed. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.
Test #373 on
Backstage.com
by
Stanley Zuo
Sep 06, 2021
Mobile
Listing
Stanley Zuo Tested Pattern #32: Condensed List In Test #373 On Backstage.com


In this experiment, listing descriptions were shortened dynamically using exposable "more" links. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.
Test #372 on
Fluke.com
by
Marika Francisco
Aug 30, 2021
Desktop
Product
Marika Francisco Tested Pattern #122: Zigzag Layout In Test #372 On Fluke.com


In this experiment, product descriptions were changed to an alternating zig zag layout with images. Impact on adds-to-cart and sales was measured.
Test #371 on
by
Jakub Linowski
Aug 18, 2021
Desktop
Listing
Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #371


In this experiment, the variation added an extra "Buy Now" button that linked directly into the cart process. The variation only had a learn more button linking directly to a product page.
Test #370 on
Thomasnet.com
by
Julian Gaviria
Aug 16, 2021
Desktop
Mobile
Listing
Julian Gaviria Tested Pattern #88: Action Button In Test #370 On Thomasnet.com


This experiment added the simple verb ("play") before the "factory video" label to encourage more video plays. Impact on progression / clicks was measured.
Test #367 on
Backstage.com
by
Stanley Zuo
Jul 22, 2021
Desktop
Mobile
Signup
Stanley Zuo Tested Pattern #124: Confirmed Selection In Test #367 On Backstage.com


In this experiment, a confiming text was added at the top of a signup modal. The text reinforced the selection from a previous listing page, giving a good reason for continuing the signup process.
Test #364 on
Lotuscrafts.eu
by
Samuel Hess
Jul 06, 2021
Desktop
Product
Samuel Hess Tested Pattern #122: Zigzag Layout In Test #364 On Lotuscrafts.eu


In this experiment, product descriptions or qualities were added using a zigzag layout pattern composed of photos and extra copy. This sections was appended between existing copy and testimonials. Some of the copy highlights included wording such as "innovative surface", "non-slip and wide", and "skin-friendly". Impact on adds-to-cart and sales was measured.
Test #363 on
by
Jakub Linowski
Jul 05, 2021
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #30: Authentic Photos In Test #363


In this experiment, six product photos from were added which showed the actual products (including unboxing images).
Test #360 on
by
Jakub Linowski
Jun 16, 2021
Desktop
Product
Jakub Linowski Tested Pattern #60: Repeated Bottom Call To Action In Test #360


In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page.
Test #359 on
Snocks.com
by
Samuel Hess
Jun 11, 2021
Desktop
Mobile
Product
Samuel Hess Tested Pattern #43: Long Titles In Test #359 On Snocks.com


In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.
Test #358 on
Preply.com
by
Gleb Hodorovskiy
Jun 03, 2021
Desktop
Home & Landing
Gleb Hodorovskiy Tested Pattern #58: Full Height False Bottom In Test #358 On Preply.com


In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.
Test #357 on
Baremetrics.com
by
Brian Sierakowski
Jun 02, 2021
Desktop
Mobile
Pricing
Brian Sierakowski Tested Pattern #113: More Or Fewer Plans In Test #357 On Baremetrics.com


In this experiment, a single focus signup was transformed into a pricing comparison table. Impact on signups was measured.
Test #355 on
by
Jakub Linowski
May 28, 2021
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #79: Product Highlights In Test #355


In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.
Test #353 on
Backstage.com
by
Stanley Zuo
May 12, 2021
Desktop
Product
Stanley Zuo Tested Pattern #13: Centered Forms & Buttons In Test #353 On Backstage.com


This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.
Test #351 on
Baremetrics.com
by
Brian Sierakowski
Apr 30, 2021
Desktop
Mobile
Home & Landing
Brian Sierakowski Tested Pattern #11: Gradual Reassurance In Test #351 On Baremetrics.com


In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.