All Latest 579 A/B Tests

In this experiment, a simple link to a newsletter signup landing page was added at the bottom of an article. The newsletter landing page then encouraged users to provide their email address for future article updates.

In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.

In this experiment, three testimonials were added mid way though on a CMS landing page. At the end of the customer testimonials an additional trial signup button was also added - which was also the primary metric. 

In this experiment, blog article pages were hidden behind a registration wall - requing a signup to access. The registration wall would appear after the first paragraph using gradual opacity to cover the rest of the article. We have published the effects of this change on registrations (signups) and on engagement (users viewing other more important company detail pages).

In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.

In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").

In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com

In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

In this experiment, onhover tooltip explanations were added to selected fields (Firstname, Lastname, Phone, Email and Password). One translation example of the Firstname tooltip was the following "Enter your first name (or letter) so that we can address you in a more personal way".

In this variation an optional field label was added.

In this followup experiment, field labels without and with a marked asterisk were tested.

The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).

In this experiment, field labels without and with a marked asterisk were tested.

In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.

In this experiment, we tested a standard modal (with 2 choices) against a "Maybe Later" one (with 3 choices). One of the choices in the variant allowed users to postpone their decision with a "maybe" which would enable a floating bar at the bottom of the screen. Clicking on any of the "Yes" options would send people to the bottom of the screen with an email signup form. Increasing signup was our primary measure. Both modals also appeared instantly after a page load.

This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.

In this experiment, the same message (with a link) for signing up to a newsletter was shown in two distinct ways. The control (A) showed the signup message as inline one that preceded the content of the article at the very top. The variant showed the same signup message as a scroll-delayed sticky interaction at the bottom of the screen. The background color of the B variant was also inverted to match the style of the footer.

In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.