All Latest 615 A/B Tests
Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first
MOST RECENT TESTS
Test #243 on
Goodui.org
by 
Jakub Linowski
Jun 05, 2019
Desktop
Mobile
Home & Landing
Jakub Tested Pattern #77: Filled Or Ghost Buttons On Goodui.org
In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)
Test #239 on
Volders.de
by 
Alexander Krieger
May 02, 2019
Desktop
Home & Landing
Alexander Tested Pattern #13: Centered Forms & Buttons On Volders.de
A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).
Test #238 on
Suzuki.be
by 
Karl Gilis
May 01, 2019
Desktop
Home & Landing
Karl Tested Pattern #104: Carousel Vs Static Grid Images On Suzuki.be
In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.
Test #224 on
by 
Alex James
Feb 11, 2019
Desktop
Home & Landing
Alex Tested Pattern #3: Fewer Form Fields
This experiment reduced the search form by removing the distance field.
Test #216 on
Support.microsoft.co...
by 
Ronny Kohavi
Dec 21, 2018
Desktop
Home & Landing
Ronny Tested Pattern #2: Icon Labels On Support.microsoft.co...
Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.
Test #205 on
Msn.com
by Ronny Kohavi
Oct 25, 2018
Desktop
Home & Landing
Ronny Tested Pattern #36: Fewer Or More Results On Msn.com
In this experiment, the carousel items were increased from 12 to 16.
Test #9 on
by 
Rick Dawson
Sep 28, 2018
Desktop
Mobile
Home & Landing
Rick Tested Pattern #83: Progressive Fields
Test #199 on
Freshegg.co.uk
by 
Luke Hay
Sep 13, 2018
Desktop
Mobile
Home & Landing
Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk
In this experiment, standard (filled) buttons were tested against ghost buttons.
Test #188 on
Thomasnet.com
by 
Julian Gaviria
Jul 11, 2018
Desktop
Mobile
Home & Landing
Julian Tested Pattern #4: Testimonials On Thomasnet.com
In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Test #186 on
by 
Devesh Khanal
Jul 02, 2018
Mobile
Home & Landing
Devesh Tested Pattern #14: Exposed Menu Options
In this experiment, additional product categories were added at the top of the navigation.
Test #184 on
Bomgar.com
by 
Lee Elkins
Jun 25, 2018
Desktop
Mobile
Home & Landing
Lee Tested Pattern #15: Bulleted Reassurances On Bomgar.com
Test #170 on
Goodui.org
by Jakub Linowski
Apr 24, 2018
Desktop
Mobile
Home & Landing
Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org
Test #161 on
Examine.com
by 
Martin Wong
Mar 19, 2018
Desktop
Mobile
Home & Landing
Martin Tested Pattern #22: Empowering Headline On Examine.com
Test #146 on
Goodui.org
by Jakub Linowski
Jan 25, 2018
Desktop
Mobile
Home & Landing
Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org
Test #135 on
Akademiafotografii.p...
by 
Grzegorz Tested Pattern #4: Testimonials On Akademiafotografii.p...
Test #132 on
Sjvc.edu
by 
Phillip Tested Pattern #41: Sticky Call To Action On Sjvc.edu
In this test, a footer with a button to a lead form was turned into a floating one.
Test #131 on
Kenhub.com
by 
Niels Hapke
Dec 11, 2017
Desktop
Home & Landing
Niels Tested Pattern #11: Gradual Reassurance On Kenhub.com
Test #116 on
Homewarrantyreviews....
by 
Sumantha Shankaranarayana
Oct 01, 2017
Desktop
Home & Landing
Sumantha Tested Pattern #33: Example Situations On Homewarrantyreviews....
Test #93 on
Examine.com
by Martin Wong
Aug 01, 2017
Desktop
Home & Landing
Martin Tested Pattern #29: Surfaced Content On Examine.com
Test #96 on
3dhubs.com
by 
Rob Draaijer
Apr 21, 2017
Desktop
Mobile
Home & Landing
Rob Tested Pattern #61: Local Headline On 3dhubs.com
