All Latest 615 A/B Tests

This is a heavily confounded multi-change experiment. In the variation, product choices on product detail pages were taken off and moved to a 2nd step (a new step). This also resulted in the price and primary button becoming more visible from an upward position shift. Impact on adds-to-cart and lead generation was measured.

In this experiment, infinite scrolling was a/b tested against a paginated one.

In this experiment, a two column grid layout (control) was tested against single column layout (variation) with the product information shown to the right. Please note that the screenshot shows repeated products only because it's been sourced from a Figma design file. In reality, the products in the variation were equally diverse as in the control. 

(We've also flipped the A and B to match up with our grid pattern.)

In this experiment, instead of showing 12 products per screen (with pagination), the variation showed all 42 products on a single screen. Impact on adds to cart and completed orders was measured.

In this experiment, the footer was simplified with multiple elements being removed (catalog request, secondary links, and a guarantee). Additionally, a more prominent phone number was also displayed.

In this experiment, paragraph style copy was reorganized into a zig zag layout with key sections being reinforiced with copy-as-image statements. Impact on adds-to-cart and sales was measured.

In this experiment, product descriptions were changed to an alternating zig zag layout with images. Impact on adds-to-cart and sales was measured.

In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.

This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

In this experiment, plan properties on a pricing page were horizontally aligned (for easier comparison). More so, labels and values were also broken on separate lines.

In this experiment, a list view was tested against a grid view.

A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).