10 Signups & Trials Patterns

Sorted by: Pattern # Members can sort patterns better by: Highest Repeatability  |  Highest Effect  |  Lowest Effort


Pattern #7: Social Counts

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Minutes

  1. 1. Add Usage Numbers

Based on 6 tests · only visible to members

Pattern #11: Gradual Reassurance

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Home & Landing, Product

  1. 1. Add Shortcut Action
  2. 2. Add Low Commitment Choice
  3. 3. Add Reassure & Call To Action

Pattern #14: Exposed Menu Options

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Hours

  1. 1. Add Expose Options

Pattern #15: Bulleted Reassurances

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Minutes

  1. 1. Add Bulleted Reassurances

Based on 1 test · only visible to members

Pattern #25: Nagging Results

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Search Results

  1. 1. Search Results
  2. 2. The Nag
  3. 3. Floating Interaction

Pattern #27: More For Less Headline

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Minutes

  1. 1. Add High Numerical Value
  2. 2. Add Lower Price Point

Pattern #35: Customer Reviews Timeline

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Days

  1. 1. Add Customer Review Summary
  2. 2. Add Timeline

Pattern #39: Product Size References

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Minutes

  1. 1. Add Size Reference

Based on 1 test · only visible to members

Pattern #40: Blurred Product Background

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Minutes
  • Screens: Signup

  1. 1. Replace Background With Blurred Image

Pattern #45: Benefit Bar

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

Experimental Pattern
  • Effort: Hours

  1. 1. Add Above The Fold Bar
  2. 2. Add Benefits
  3. 3. Add Specific Descriptions

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Total sample size across all tests is 8,215,679 visitors - that's a lot of testing to do on your own :)

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