12 Checkout Patterns

Only Members have access to test results and sorting highest impact patterns first.

Test results allow members see and sort which patterns tend to win, lose, by how much and when.
Be warned, we’re only showing patterns chronologically without any data because you’re logged out.

Pattern #1: No Coupon Fields

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 4 Tests And A +2.75 Repeatability This Pattern Will Likely Win With A 13.3% Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Checkout
Full Preview

Pattern #3: Fewer Form Fields

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Shopping Cart, Checkout, Product, Home & Landing
Editor's Pick

Pattern #4: Testimonials

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product, Shopping Cart, Home & Landing, Checkout

Pattern #9: Multiple Steps

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Days
  • Screens: Checkout, Shopping Cart, Search Results, Product

Pattern #42: Countdown Timer

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Search Results, Product, Checkout

Pattern #45: Benefit Bar

By Viljo Vabrit · Managing Director @ ConversionXL Agency

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Checkout, Search Results, Sitewide

Pattern #46: Pay Later

By Daniel Shapiro · Co-Founder @ Designlab

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Checkout, Product

Pattern #63: Trust Seals

By Niels Hapke · CEO @ Kenhub

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Checkout, Signup

Pattern #64: Tunnel

By Vlad Malik · UI Analyst & Designer @ GoodUI.org

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Signup

Pattern #65: Add More For Free Shipping

By Jakub Linowski · Founder & Editor @ GoodUI.org

Experimental Pattern
  • Effort: Hours
  • Screens: Shopping Cart, Checkout

Pattern #66: Complementary Upsell

By Devesh Khanal · Founder & CEO of Growthrock.co

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Shopping Cart, Product, Checkout

Pattern #67: Currency & Taxes

By Matthew Curry · Head of eCommerce at Lovehoney

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Checkout

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