3 Checkout Patterns

Sorted by: Pattern # Members can sort patterns better by: Highest Repeatability  |  Highest Effect  |  Lowest Effort


Based on 3 tests

Pattern #1: No Coupon Fields

2.25 Repeatability
6% Shallow Effect
24% Deep Effect: Sales, Revenue
  • Effort: Minutes
  • Screens: Shopping Cart, Checkout

  1. 1. Remove Coupon Fields
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Avoid What Lost & Repeat What Won

Based on 5 tests · only visible to members

Pattern #3: Fewer Form Fields

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Minutes
  • Screens: Shopping Cart, Checkout, Product, Home & Landing

  1. 1. Remove Form Fields
Editor's Pick

Based on 7 tests · only visible to members

Pattern #4: Testimonials

Members get access to all test data for a given pattern along with: repeatability, detailed effects, sample size, and conversion rates for multiple metrics.

  • Effort: Hours
  • Screens: Product, Shopping Cart, Home & Landing, Checkout

  1. 1. Add Testimonial Copy

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Access to All 32 Patterns Based on 50 Tests

Total sample size across all tests is 8,215,679 visitors - that's a lot of testing to do on your own :)

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