5 Patterns and Tests by Ronny Kohavi

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Pattern #2  Tested 8 times  First tested by James Foster  Recently tested by Kyle Phillips on Jan 25, 2021

Pattern #2: Icon Labels

+9.01% All Metrics

With A Total Of 6.5 Evidence For Version B It Is Almost Certainly Better

A B
Pattern #49  Tested 12 times  First tested by Daniel Shapiro  Recently tested by Alexander Krieger on Nov 17, 2022

Pattern #49: Above The Fold Call To Action

+7.5% All Metrics

With A Total Of 6 Evidence For Version B It Is Almost Certainly Better

A B
Pattern #43  Tested 6 times  First tested by Ronny Kohavi  Recently tested by Pascal Dietz on Oct 03, 2023

Pattern #43: Long Titles

+3.25% All Metrics

With A Total Of 5.5 Evidence For Version B It Is Almost Certainly Better

A B

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Pattern #131  Tested 3 times  First tested by Pascal Dietz  Recently tested by Alexander Krieger on Sep 15, 2023

Pattern #131: Authority

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #130  Tested 1 timesTested by José Álvarez on Jun 14, 2023

Pattern #130: Visible Or Hidden Offer Pages

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #129  Tested 1 timesTested by Ardit Veliu on Apr 28, 2023

Pattern #129: Right Or Left Aligned Forms

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #128  Tested 1 timesTested by Jakub Linowski on Mar 24, 2023

Pattern #128: Standard Or Superscript Price Format

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Pattern #127  Tested 1 timesTested by Ognjen Bošković on Jun 27, 2022

Pattern #127: Vague Or Specific Benefits

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Pattern #126  Tested 1 timesTested by Ayat Shukairy on May 09, 2022

Pattern #126: Bottom Or Left Thumbnails

Based on 1 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B
Pattern #125  Tested 1 timesTested by Melina Hess on Apr 22, 2022

Pattern #125: Unit Prices

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Pattern #124  Tested 4 times  First tested by Stanley Zuo  Recently tested by Aleksandr Elesev on Jul 17, 2023

Pattern #124: Confirmed Selection

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Pattern #123  Tested 2 times  First tested by John Hickey  Recently tested by Jakub Linowski on Nov 11, 2021

Pattern #123: Single Or Double Column Form Fields

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Pattern #122  Tested 4 times  First tested by Samuel Hess  Recently tested by Jakub Linowski on Dec 31, 2021

Pattern #122: Zigzag Layout

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Pattern #121  Tested 6 times  First tested by Jakub Linowski  Recently tested by Melina Hess on Aug 16, 2022

Pattern #121: Free Shipping

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Pattern #120  Tested 2 times  First tested by Stanley Zuo  Recently tested by Marcos Ciarrocchi on May 18, 2018

Pattern #120: Panel Image

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Pattern #119  Tested 3 times  First tested by Michal Fiech  Recently tested by Stanley Zuo on Apr 07, 2022

Pattern #119: Unselected Or Selected Defaults

Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Pattern #118  Tested 1 timesTested by Stanley Zuo on Aug 11, 2020

Pattern #118: Category Images

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Pattern #117  Tested 5 times  First tested by Jakub Linowski  Recently tested by Ardit Veliu on Feb 16, 2023

Pattern #117: Company Logos

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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Pattern #116  Tested 2 timesTested by Stanley Zuo on Dec 29, 2020

Pattern #116: Links Or Buttons

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Pattern #115  Tested 5 times  First tested by Arthur Sparks  Recently tested by Daria Kurchinskaia on Mar 25, 2023

Pattern #115: Pricing Comparison Table

Based on 5 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

A B

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