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Test #54 by Chris GowardChris Goward Aug 11, 2016 Desktop Mobile Product X.X% Leads

Chris Tested Pattern #7: Social Counts

Pattern #7: Social Counts - Variant A
Pattern #7: Social Counts - Variant B

Client background (e.g. industry, business model):

This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.

 

Experiment background:

This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.
Total Sample: 95,073 • Statistical Power at 5% MDE: 12.4%

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Test #38 on Mt.com by Vito MediavillaVito Mediavilla May 01, 2016 Desktop Product X.X% Leads

Vito Tested Pattern #10: Postponed Modal Forms On Mt.com

Pattern #10: Postponed Modal Forms - Variant A
Pattern #10: Postponed Modal Forms - Variant B
Total Sample: 13,526 • Statistical Power at 5% MDE: 9.2%

Test #27 on Adoramapix.com by Herman KleinHerman Klein Mar 01, 2016 Desktop Mobile Product X.X% Sales

Herman Tested Pattern #11: Gradual Reassurance On Adoramapix.com

Pattern #11: Gradual Reassurance - Variant A
Pattern #11: Gradual Reassurance - Variant B
Total Sample: 1,244 • Statistical Power at 5% MDE: 5.8%

Test #1 by Oskar ZabikOskar Zabik May 01, 2015 Desktop Product X.X% Leads

Oskar Tested Pattern #9: Multiple Steps

Pattern #9: Multiple Steps - Variant A
Pattern #9: Multiple Steps - Variant B
Total Sample: 18,081 • Statistical Power at 5% MDE: 9.5%

Test #4 by Oskar ZabikOskar Zabik Dec 03, 2014 Mobile Desktop Product X.X% Leads

Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button

Pattern #54: Buy Now Or Smaller Commitment Button - Variant A
Pattern #54: Buy Now Or Smaller Commitment Button - Variant B

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Total Sample: 5,809 • Statistical Power at 5% MDE: 5%