All Latest 571 A/B Tests
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MOST RECENT TESTS
Test #598 on
by
Jakub Linowski
Jun 27, 2025
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #26: Cart Reminder And Recently Viewed In Test #598


This experiment started when a user started a custom product build and visited any other product page. In the variation, a resume button appeared that would bring the customers back to their custom build. Impact on checkouts and sales was measured.
Test #599 on
Finn.com
by
Tim Karcher
Jun 27, 2025
Mobile
Product
Tim Karcher Tested Pattern #10: Postponed Modal Forms In Test #599 On Finn.com


This is a heavily confounded multi-change experiment. In the variation, product choices on product detail pages were taken off and moved to a 2nd step (a new step). This also resulted in the price and primary button becoming more visible from an upward position shift. Impact on adds-to-cart and lead generation was measured.
Test #597 on
by
Frazer Mawson
Jun 26, 2025
Mobile
Product
Frazer Mawson Tested Pattern #41: Sticky Call To Action In Test #597


In this experiment, a fixed add-to-cart button along with the quantity selector was transformed into an always floating one. Impact on sales was measured. (Visitors are session based).
Test #596 on
Online.metro-cc.ru
by
Andrey Andreev
Jun 24, 2025
Desktop
Product
Andrey Andreev Tested Pattern #7: Social Counts In Test #596 On Online.metro-cc.ru


In this experiment, products with 10 or more purchases within the recent week showed the number of customers that bought it as a social proof element. Impact on adds to cart and purchases was measured.
Test #595 on
by
Jakub Linowski
Jun 09, 2025
Mobile
Product
Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #595


In this mobile product page experiment, the variation changed the look of the floating button area once a product was chosen.
The variation showed a button with 1) pricing totals along with 2) a link back to the edit area and 3) a button that allowed to add to cart directly. Whereas the control only linked back to the top of the page where the product selction was possible. Impact on adds-to-cart and sales was measured.
Test #594 on
Obs.no
by
Joachim Furuseth
May 28, 2025
Mobile
Product
Joachim Furuseth Tested Pattern #141: Square or Rounded Buttons In Test #594 On Obs.no


In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.
Test #593 on
Obs.no
by
Joachim Furuseth
May 27, 2025
Desktop
Product
Joachim Furuseth Tested Pattern #141: Square or Rounded Buttons In Test #593 On Obs.no


In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.
Test #591 on
Obsbygg.no
by
Joachim Furuseth
May 25, 2025
Desktop
Product
Joachim Furuseth Tested Pattern #141: Square or Rounded Buttons In Test #591 On Obsbygg.no


In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.
Test #592 on
Obsbygg.no
by
Joachim Furuseth
May 25, 2025
Mobile
Product
Joachim Furuseth Tested Pattern #141: Square or Rounded Buttons In Test #592 On Obsbygg.no


In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.
Test #589 on
by
Jakub Linowski
Apr 30, 2025
Desktop
Product
Jakub Linowski Tested Pattern #68: Welcome Discount In Test #589


This experiment added one extra layer of persistence to an appearing welcome discount offer. In the variation, a welcome discount appeared on product pages after some inactivity behavior combined with a delay. In the variation, the only thing that was modified was the "collapse" behavior - basically creating a small floating micro modal in the bottom right. The micro modal allowed users to return to the larger modal or collaping it for good (with a second X collapse button). Impact on sales was measured.
Test #587 on
https://asics.com App
by
Andrey Prokhorov
Apr 26, 2025
Desktop
Product
Andrey Prokhorov Tested Pattern #140: Product Descriptions In Test #587


In this experiment, product descriptions were moved up on the page and expanded by default. As a result, related and product recommendation were pushed further down on the page. Impact on ATC and sales was measured.
Test #586 on
by
Jakub Linowski
Apr 25, 2025
Mobile
Product
Jakub Linowski Tested Pattern #48: Video Testimonials In Test #586


In this experiment, a video unboxing and product overview video was added on product pages (below the buy box). After pressing play, the video started playing with a visible "close" control to allow stopping of the video.
Impact on adds to cart and sales was measured.
Test #581 on
Asics.com
by
Andrey Prokhorov
Mar 21, 2025
Desktop
Product
Andrey Prokhorov Tested Pattern #104: Carousel Vs Static Grid Images In Test #581 On Asics.com


More product photos were exposed in the main column of the variation. Treatment used a collapsed gallery. Impact on ATC and sales was measured.
Test #579 on
Jared.com
by
Craig Kistler
Feb 23, 2025
Mobile
Product
Craig Kistler Tested Pattern #21: What It's Worth In Test #579 On Jared.com


In this experiment, typical dollar values of typical coverages for an extended protection plan were shown. This ran on a product page of a jewelery site. Impact on on adds to cart, sales and uptake of the upsell was measured. Traffic split was 25/75.
Test #578 on
by
Jakub Linowski
Feb 20, 2025
Mobile
Product
Jakub Linowski Tested Pattern #48: Video Testimonials In Test #578


In this experiment, a video unboxing and product overview video was added on product pages. After pressing play, the video started playing with the controls only appearing for a short time before fading away.
Notice the confounding from pushing the buy box further down.
Impact on adds to cart and sales was measured.
Test #577 on
by
Jakub Linowski
Feb 19, 2025
Desktop
Product
Jakub Linowski Tested Pattern #48: Video Testimonials In Test #577


In this experiment, a video unboxing and product overview video was added on product pages. After pressing play, the video expanded to a full column width (taking over the middle column while replacing the 5 small square photo tiles and growing in height.) The video in its play state also contained a prominent (X) icon that allowed users to stop and revert to the original state.
Impact on adds to cart and sales was measured.
Test #574 on
Myer.com.au
by
Jay Kim
Jan 30, 2025
Mobile
Product
Jay Kim Tested Pattern #41: Sticky Call To Action In Test #574 On Myer.com.au


In this experiment published by Jay Kim, a sticky add to cart button was added on mobile product detail pages. It appeared after the scroll depth past the original add to cart button. Impact to adds to cart and completed sales was measured.
Test #572 on
by
Deborah O'Malley
Jan 27, 2025
Mobile
Product
Deborah O'Malley Tested Pattern #41: Sticky Call To Action In Test #572


In this experiment from GuessTheTest.com, the control variation only showed the primary add-to-cart button further down on the page. The variation however turned the button into a floating one once users scrolled on the page. Impact on button clicks was measured.
Test #571 on
by
Jakub Linowski
Jan 03, 2025
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #30: Authentic Photos In Test #571


In this experiment, additional customer product photos were shown at the top of the product page. A "Show More Photos" button was also added which launched a modal with additional and larger images. Impact on sales was measured.
Test #569 on
Snocks.com
by
Melina Hess
Dec 29, 2024
Mobile
Product
Melina Hess Tested Pattern #124: Confirmed Selection In Test #569 On Snocks.com


In this experiment, reaffirming copy was added for particular size options in the variation. Here is the translation from German:
"These boxer shorts will be kept. Did you know that our boxer shorts in S are rarely returned? They fit perfectly - see for yourself!"
Impact on sales was measured.