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MOST RECENT TESTS

Test #520 on Asics.com by Andrey Prokhorov   Feb 29, 2024 Mobile Product

Andrey Prokhorov Tested Pattern #51: Shortcut Buttons In Test #520 On Asics.com

This experiment started when users would click add-to-cart on product detail pages. In both the control and variation, a modal would appear. In the control the modal contained a "View Cart and Checkout" button (that lead users to the cart page). In the variation, the modal provided an option of both "View Cart" and a separate "Checkout". The a/b test variation also introduced different product information formatting in the modal as well as a larger and green confirmation message. Impact on transactions and revenue was measured.
 

Test #513 on Dripl.de by Jona Eisenberger   Jan 23, 2024 Mobile Desktop Product

Jona Eisenberger Tested Pattern #15: Bulleted Reassurances In Test #513 On Dripl.de

In this experiment of a floor cleaning product, a reassurance about product uses was appended to two cleaning agent upsells. In the control users saw the 2 standard upsells for laminate and tiles. And in the variation the copy "Right for me. 100x Cleanings" (uses) was appended. 

Test #512 on Snocks.com by Melina Hess   Jan 17, 2024 Mobile Product

Melina Hess Tested Pattern #65: Add More For Free Shipping In Test #512 On Snocks.com

In this experiment, free shipping was a/b tested against free shipping with a 40€ purchase or higher. Hence, in the variation, customers needed reach cart amount to earn the free shipping eligibility. 

Test #509 on Jared.com by Craig Kistler   Dec 18, 2023 Desktop Product

Craig Kistler Tested Pattern #66: Complementary Upsell In Test #509 On Jared.com

In this experiment, a protection plan was launched as a modal for customers that clicked add-to-cart without choosing the upsell. Impact on adds-to-cart and sales was measured.

Test #508 on Online.metro-cc.ru by Andrey Andreev   Dec 15, 2023 Mobile Product

Andrey Andreev Tested Pattern #93: Auto Next In Test #508 On Online.metro-cc.ru

In this experiment, the variation transformed an add-to-cart button into a shopping cart one (making it a two step process). The control had an interaction where an add-to-cart button would become a quantity selection and then a shopping cart action (a three step process). In a way, the control kept users in a "dead-end" quantity selection middle state that required clicking the back button to continue the sale. Whereas the variation automatically moved users into the next step (closer towards being able to make a purchase). Impact on sales was measured. 

Test #506 on by Jakub Linowski   Dec 07, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #4: Testimonials In Test #506

In this experiments, reinforcing section tiles were replaced with additional customer testimonials. Impact on adds to cart and sales was measured.

Test #500 on Kayoutlet.com by Craig Kistler   Oct 25, 2023 Mobile Product

Craig Kistler Tested Pattern #7: Social Counts In Test #500 On Kayoutlet.com

This was a replication attempt similar to experiment 497. A social proof message was added below add to cart buttons on product detail pages. Impact on adds to cart and transactions was measured.

Test #498 on by Jakub Linowski   Oct 19, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #7: Social Counts In Test #498

In this experiment, the variation tracked how many people would add something to cart over the last 24 hours and display that just below the add to cart button. Impact on adds to cart and transactions was measured.

Test #497 on Jared.com by Craig Kistler   Oct 16, 2023 Mobile Product

Craig Kistler Tested Pattern #7: Social Counts In Test #497 On Jared.com

In this experiment, a social proof message was added below add to cart buttons on product detail pages. The copy read "Hurry, X people have viewed this product". Impact on adds to cart and transactions was measured.

Test #496 on Livefresh.de by Pascal Dietz   Oct 03, 2023 Desktop Mobile Product

Pascal Dietz Tested Pattern #43: Long Titles In Test #496 On Livefresh.de

In this product detail page experiment a simple subheadline was appended to a new product. The tagline read "Lose weight sustainably and healthily." (Google translated from German "Nachhaltig und gesund Gewicht verlieren."). Impact on sales and revenue was measured.

Test #493 on by Jakub Linowski   Sep 19, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #69: Autodiscounting In Test #493

This experiment was technically a larger multi-change one that ran on product detail pages. The control showed an automatically applied coupon (for people opening up targeted emails with the discount). The variation attempted to make this better with the following changes:

  1. The discount message shifted closer towards the price / product selection (above the buy box)
  2. Removal of sale discount amounts and messages tied to longer durations (6 and 12 month duration)
  3. Reinforcing that the actual discount will be calculated further on checkout

Test #489 on by Jakub Linowski   Aug 14, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #78: Tags, Badges And Structured Information In Test #489

In this experiment, the size of a saving amount badge was enlarged. Instead of typical badge, the variation stretched the height of the saving information to the full height of the duration selector. The font size was also increased. Impact on overall sales was measured.

Test #488 on Metro-cc.ru by Andrey Andreev   Aug 11, 2023 Mobile Product

Andrey Andreev Tested Pattern #4: Testimonials In Test #488 On Metro-cc.ru

In this experiment, customer reviews were shown on product detail pages. Impact on adds to cart and sales was measured.

Test #486 on Livefresh.de by Pascal Dietz   Aug 03, 2023 Mobile Product

Pascal Dietz Tested Pattern #78: Tags, Badges And Structured Information In Test #486 On Livefresh.de

Does a "Bestseller" badge increase sales? This experiment tested exactly this by adding a visible badge on a juice cleansing product detail page.

Test #485 on Livefresh.de by Pascal Dietz   Jul 27, 2023 Mobile Product

Pascal Dietz Tested Pattern #131: Authority In Test #485 On Livefresh.de

In this experiment a juice cleanse product (developed by Dr. Ulrike Fischer) was supported with statements and visuals to reinforce her as a doctor and an authority figure. The control only referenced the product itself. Google translations include:

A) Headline: "Reset your body with a juice cleanse"

B) Headline: "The juice cleanse with a scientific basis" 

B) Listed out specific vitamins and supplements.

B) Added Subheadline: "Developed by Dr. Ulrike Fischer, who holds a doctorate in nutritional science" 

Test #484 on Snocks.com by Melina Hess   Jul 21, 2023 Desktop Mobile Product

Melina Hess Tested Pattern #80: Persistent Filters In Test #484 On Snocks.com

In this experiment, the variation remembered and prefilled user's size choices for the duration of the session. The control version always started with a fixed product size value (ex: XS). The variation prefilled them between products or screen refreshes. Impact on sales was measured.

Test #477 on Snocks.com by Melina Hess   Jun 09, 2023 Mobile Desktop Product

Melina Hess Tested Pattern #95: Product Previews In Test #477 On Snocks.com

In this experiment, product color swatches were replaced with real product photos. Whereas the control showed the colors as more abstract circles. Impact on sales was measured.

Test #476 on by Devesh Khanal   Jun 08, 2023 Mobile Product

Devesh Khanal Tested Pattern #95: Product Previews In Test #476

The GrowthRock team ran an experiment on one of their client's product detail pages. Instead of using a scrollbar (for mulitple images), clickable product photo thumbnails were used instead. Impact on sales was measured.

Test #467 on by Jakub Linowski   Apr 27, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #467

In this experiment, an FAQ section was added near the bottom of a long product page. The reviews were collapsed by default, but expandable upon clicking. Impact on adds-to-cart and sales was measured.

Test #465 on by Melina Hess   Apr 22, 2023 Desktop Mobile Product

Melina Hess Tested Pattern #15: Bulleted Reassurances In Test #465

In this product detail page experiment, a number of reassurances were brought out visually in a lined or bulleted way. The 4 reassurances included: free shipping and returns; Made in Germany, 90 Day Returns; and Buy With Invoice (popular in Germany). Impact on revenue per user was measured. The control contained very feint copy (smaller and more subtle) about free shipping.