All Latest 492 A/B Tests
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MOST RECENT TESTS
Andrey Prokhorov Tested Pattern #51: Shortcut Buttons In Test #520 On Asics.com
This experiment started when users would click add-to-cart on product detail pages. In both the control and variation, a modal would appear. In the control the modal contained a "View Cart and Checkout" button (that lead users to the cart page). In the variation, the modal provided an option of both "View Cart" and a separate "Checkout". The a/b test variation also introduced different product information formatting in the modal as well as a larger and green confirmation message. Impact on transactions and revenue was measured.
Jona Eisenberger Tested Pattern #15: Bulleted Reassurances In Test #513 On Dripl.de
In this experiment of a floor cleaning product, a reassurance about product uses was appended to two cleaning agent upsells. In the control users saw the 2 standard upsells for laminate and tiles. And in the variation the copy "Right for me. 100x Cleanings" (uses) was appended.
Melina Hess Tested Pattern #65: Add More For Free Shipping In Test #512 On Snocks.com
In this experiment, free shipping was a/b tested against free shipping with a 40€ purchase or higher. Hence, in the variation, customers needed reach cart amount to earn the free shipping eligibility.
Craig Kistler Tested Pattern #66: Complementary Upsell In Test #509 On Jared.com
In this experiment, a protection plan was launched as a modal for customers that clicked add-to-cart without choosing the upsell. Impact on adds-to-cart and sales was measured.
Andrey Andreev Tested Pattern #93: Auto Next In Test #508 On Online.metro-cc.ru
In this experiment, the variation transformed an add-to-cart button into a shopping cart one (making it a two step process). The control had an interaction where an add-to-cart button would become a quantity selection and then a shopping cart action (a three step process). In a way, the control kept users in a "dead-end" quantity selection middle state that required clicking the back button to continue the sale. Whereas the variation automatically moved users into the next step (closer towards being able to make a purchase). Impact on sales was measured.
Jakub Linowski Tested Pattern #4: Testimonials In Test #506
In this experiments, reinforcing section tiles were replaced with additional customer testimonials. Impact on adds to cart and sales was measured.
Craig Kistler Tested Pattern #7: Social Counts In Test #500 On Kayoutlet.com
This was a replication attempt similar to experiment 497. A social proof message was added below add to cart buttons on product detail pages. Impact on adds to cart and transactions was measured.
Jakub Linowski Tested Pattern #7: Social Counts In Test #498
In this experiment, the variation tracked how many people would add something to cart over the last 24 hours and display that just below the add to cart button. Impact on adds to cart and transactions was measured.
Craig Kistler Tested Pattern #7: Social Counts In Test #497 On Jared.com
In this experiment, a social proof message was added below add to cart buttons on product detail pages. The copy read "Hurry, X people have viewed this product". Impact on adds to cart and transactions was measured.
Pascal Dietz Tested Pattern #43: Long Titles In Test #496 On Livefresh.de
In this product detail page experiment a simple subheadline was appended to a new product. The tagline read "Lose weight sustainably and healthily." (Google translated from German "Nachhaltig und gesund Gewicht verlieren."). Impact on sales and revenue was measured.
Jakub Linowski Tested Pattern #69: Autodiscounting In Test #493
This experiment was technically a larger multi-change one that ran on product detail pages. The control showed an automatically applied coupon (for people opening up targeted emails with the discount). The variation attempted to make this better with the following changes:
- The discount message shifted closer towards the price / product selection (above the buy box)
- Removal of sale discount amounts and messages tied to longer durations (6 and 12 month duration)
- Reinforcing that the actual discount will be calculated further on checkout
Jakub Linowski Tested Pattern #78: Tags, Badges And Structured Information In Test #489
In this experiment, the size of a saving amount badge was enlarged. Instead of typical badge, the variation stretched the height of the saving information to the full height of the duration selector. The font size was also increased. Impact on overall sales was measured.
Andrey Andreev Tested Pattern #4: Testimonials In Test #488 On Metro-cc.ru
In this experiment, customer reviews were shown on product detail pages. Impact on adds to cart and sales was measured.
Pascal Dietz Tested Pattern #78: Tags, Badges And Structured Information In Test #486 On Livefresh.de
Does a "Bestseller" badge increase sales? This experiment tested exactly this by adding a visible badge on a juice cleansing product detail page.
Pascal Dietz Tested Pattern #131: Authority In Test #485 On Livefresh.de
In this experiment a juice cleanse product (developed by Dr. Ulrike Fischer) was supported with statements and visuals to reinforce her as a doctor and an authority figure. The control only referenced the product itself. Google translations include:
A) Headline: "Reset your body with a juice cleanse"
B) Headline: "The juice cleanse with a scientific basis"
B) Listed out specific vitamins and supplements.
B) Added Subheadline: "Developed by Dr. Ulrike Fischer, who holds a doctorate in nutritional science"
Melina Hess Tested Pattern #80: Persistent Filters In Test #484 On Snocks.com
In this experiment, the variation remembered and prefilled user's size choices for the duration of the session. The control version always started with a fixed product size value (ex: XS). The variation prefilled them between products or screen refreshes. Impact on sales was measured.
Melina Hess Tested Pattern #95: Product Previews In Test #477 On Snocks.com
In this experiment, product color swatches were replaced with real product photos. Whereas the control showed the colors as more abstract circles. Impact on sales was measured.
Devesh Khanal Tested Pattern #95: Product Previews In Test #476
The GrowthRock team ran an experiment on one of their client's product detail pages. Instead of using a scrollbar (for mulitple images), clickable product photo thumbnails were used instead. Impact on sales was measured.
Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #467
In this experiment, an FAQ section was added near the bottom of a long product page. The reviews were collapsed by default, but expandable upon clicking. Impact on adds-to-cart and sales was measured.
Melina Hess Tested Pattern #15: Bulleted Reassurances In Test #465
In this product detail page experiment, a number of reassurances were brought out visually in a lined or bulleted way. The 4 reassurances included: free shipping and returns; Made in Germany, 90 Day Returns; and Buy With Invoice (popular in Germany). Impact on revenue per user was measured. The control contained very feint copy (smaller and more subtle) about free shipping.