All Latest 477 A/B Tests
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MOST RECENT TESTS
Craig Kistler Tested Pattern #7: Social Counts In Test #500 On Kayoutlet.com
This was a replication attempt similar to experiment 497. A social proof message was added below add to cart buttons on product detail pages. Impact on adds to cart and transactions was measured.
Jakub Linowski Tested Pattern #7: Social Counts In Test #498
In this experiment, the variation tracked how many people would add something to cart over the last 24 hours and display that just below the add to cart button. Impact on adds to cart and transactions was measured.
Craig Kistler Tested Pattern #7: Social Counts In Test #497 On Jared.com
In this experiment, a social proof message was added below add to cart buttons on product detail pages. The copy read "Hurry, X people have viewed this product". Impact on adds to cart and transactions was measured.
Pascal Dietz Tested Pattern #43: Long Titles In Test #496 On Livefresh.de
In this product detail page experiment a simple subheadline was appended to a new product. The tagline read "Lose weight sustainably and healthily." (Google translated from German "Nachhaltig und gesund Gewicht verlieren."). Impact on sales and revenue was measured.
Jakub Linowski Tested Pattern #69: Autodiscounting In Test #493
This experiment was technically a larger multi-change one that ran on product detail pages. The control showed an automatically applied coupon (for people opening up targeted emails with the discount). The variation attempted to make this better with the following changes:
- The discount message shifted closer towards the price / product selection (above the buy box)
- Removal of sale discount amounts and messages tied to longer durations (6 and 12 month duration)
- Reinforcing that the actual discount will be calculated further on checkout
Jakub Linowski Tested Pattern #78: Tags, Badges And Structured Information In Test #489
In this experiment, the size of a saving amount badge was enlarged. Instead of typical badge, the variation stretched the height of the saving information to the full height of the duration selector. The font size was also increased. Impact on overall sales was measured.
Andrey Andreev Tested Pattern #4: Testimonials In Test #488 On Metro-cc.ru
In this experiment, customer reviews were shown on product detail pages. Impact on adds to cart and sales was measured.
Pascal Dietz Tested Pattern #78: Tags, Badges And Structured Information In Test #486 On Livefresh.de
Does a "Bestseller" badge increase sales? This experiment tested exactly this by adding a visible badge on a juice cleansing product detail page.
Pascal Dietz Tested Pattern #131: Authority In Test #485 On Livefresh.de
In this experiment a juice cleanse product (developed by Dr. Ulrike Fischer) was supported with statements and visuals to reinforce her as a doctor and an authority figure. The control only referenced the product itself. Google translations include:
A) Headline: "Reset your body with a juice cleanse"
B) Headline: "The juice cleanse with a scientific basis"
B) Listed out specific vitamins and supplements.
B) Added Subheadline: "Developed by Dr. Ulrike Fischer, who holds a doctorate in nutritional science"
Melina Hess Tested Pattern #80: Persistent Filters In Test #484 On Snocks.com
In this experiment, the variation remembered and prefilled user's size choices for the duration of the session. The control version always started with a fixed product size value (ex: XS). The variation prefilled them between products or screen refreshes. Impact on sales was measured.
Melina Hess Tested Pattern #95: Product Previews In Test #477 On Snocks.com
In this experiment, product color swatches were replaced with real product photos. Whereas the control showed the colors as more abstract circles. Impact on sales was measured.
Devesh Khanal Tested Pattern #95: Product Previews In Test #476
The GrowthRock team ran an experiment on one of their client's product detail pages. Instead of using a scrollbar (for mulitple images), clickable product photo thumbnails were used instead. Impact on sales was measured.
Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #467
In this experiment, an FAQ section was added near the bottom of a long product page. The reviews were collapsed by default, but expandable upon clicking. Impact on adds-to-cart and sales was measured.
Melina Hess Tested Pattern #15: Bulleted Reassurances In Test #465
In this product detail page experiment, a number of reassurances were brought out visually in a lined or bulleted way. The 4 reassurances included: free shipping and returns; Made in Germany, 90 Day Returns; and Buy With Invoice (popular in Germany). Impact on revenue per user was measured. The control contained very feint copy (smaller and more subtle) about free shipping.
Jakub Linowski Tested Pattern #128: Standard Or Superscript Price Format In Test #462
In this experiment, standard $ signs and cents were formatted into a smaller superscript. Impact on add-to-cart and sales was measured.
Melina Hess Tested Pattern #15: Bulleted Reassurances In Test #461 On Snocks.com
In this product detail page experiment, reassurances under the add-to-cart button were rearranged. The control contained copy about: free shipping and free returns formatted as two gray boxes, with a variety of payment methods and their corresponding logos underneath.
The variation used a more convention bulleted, line-by-line format. It also contained free shipping and returns, but also elaborated with "100 day returns", an "anti-hole guarantee", and "purchase with invoice" (perhaps more popular in Germany?). Impact on sales was measured.
Marika Francisco Tested Pattern #115: Pricing Comparison Table In Test #451 On Fluke.com
In this experiment, a product comparison table was added in the middle of a product detail page. The comparison table contained products from the same class or family of products. Clicking on the photo thumbnails also allowed customers to visit the specific detail page. Impact on adds to cart and transactions was measured.
Melina Hess Tested Pattern #78: Tags, Badges And Structured Information In Test #449 On Snocks.com
In this experiment, bestselling product colors were highlighted with a bestseller badge on product listing and product detail pages.
Vinicius Barros Peixoto Tested Pattern #21: What It's Worth In Test #448 On Zapimoveis.com.br
In this experiment, the B variation showed the relative discount in price from within the most recent 12 months as a percentage point. A tooltip was also shown which explained this message on hover.
Jakub Linowski Tested Pattern #18: Single Or Alternative Buttons In Test #446
In this experiment, an additional purchase trigger was added - the ability to start by chosing a gift announcement option. In the control, this same question was asked further in the purchase funnel (after adding to cart). In the variation, this question was surfaced earlier as an alternative way of starting the purchase. Impact on total sales was measured.