All Latest 571 A/B Tests
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MOST RECENT TESTS
Test #566 on
Banter.com
by
Craig Kistler
Dec 11, 2024
Desktop
Product
Craig Kistler Tested Pattern #66: Complementary Upsell In Test #566 On Banter.com


In this experiment, a modal based message was shown to encourage extra products being added as complementary upsells. In the control, the promotion text appeared at the bottom as red text ("Buy one, get up to two 50% Off"). Whereas in the variation, specific products were shown on the modal (post add-to-cart). Impact on adds-to-cart, sales and average revenue was measured.
Test #557 on
Obsbygg.no
by
Joachim Furuseth
Oct 17, 2024
Desktop
Product
Joachim Furuseth Tested Pattern #41: Sticky Call To Action In Test #557 On Obsbygg.no


A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and an add to cart button (add to cart). Impact on sales was measured. (Desktop Only)
Test #558 on
Obsbygg.no
by
Joachim Furuseth
Oct 17, 2024
Mobile
Product
Joachim Furuseth Tested Pattern #41: Sticky Call To Action In Test #558 On Obsbygg.no


A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and an add to cart button (add to cart). Impact on sales was measured. (Mobile Only)
Test #556 on
Snocks.com
by
Melina Hess
Oct 08, 2024
Mobile
Product
Melina Hess Tested Pattern #65: Add More For Free Shipping In Test #556 On Snocks.com


In this experiment, free shipping was a/b tested against free shipping with a 30€ purchase or higher. Hence, in the variation, customers needed to reach a cart amount total in order to be eligible for the free shipping.
Test #554 on
Obs.no
by
Joachim Furuseth
Sep 30, 2024
Desktop
Product
Joachim Furuseth Tested Pattern #41: Sticky Call To Action In Test #554 On Obs.no


A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and two add to cart buttons (add to cart; pickup in store). Impact on sales was measured. (Desktop Only)
Test #555 on
Obs.no
by
Joachim Furuseth
Sep 30, 2024
Mobile
Product
Joachim Furuseth Tested Pattern #41: Sticky Call To Action In Test #555 On Obs.no


A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and two add to cart buttons (add to cart; pickup in store). Impact on sales was measured. (Mobile only)
Test #552 on
Tourradar.com
by
Clemens Grave
Sep 19, 2024
Product
Clemens Grave Tested Pattern #15: Bulleted Reassurances In Test #552 On Tourradar.com


In this experiment, existing reassurance copy was changed. The control contained copy that focused on splitting payments and paying over time. The variation challenged this and showed a best price guarantee and the ability to earn credits.
Test #551 on
Tourradar.com
by
Clemens Grave
Sep 04, 2024
Desktop
Product
Clemens Grave Tested Pattern #139: Page Level Navigation In Test #551 On Tourradar.com


In this experiment, a floating page level navigation was added near the top of the product pages (under the main image). The navigation links included: Overview, Itinerary, What's Included, Operator, Reviews and Availability. Impact on next step progression was measured.
Test #548 on
Livefresh.de
by
Melina Hess
Aug 13, 2024
Desktop
Mobile
Product
Melina Hess Tested Pattern #17: Least Or Most Expensive First In Test #548 On Livefresh.de


In this product landing page experiment, the plan sort order was rearranged. In the control it was sorted from least expensive to most expensive. In the variation, the plans were shown as most expensive first. Impact on sales and revenue was measured.
Test #545 on
Banter.com
by
Craig Kistler
Jul 29, 2024
Desktop
Product
Craig Kistler Tested Pattern #66: Complementary Upsell In Test #545 On Banter.com


In this experiment, a modal based message was shown to encourage extra products being added as complementary upsells. In the control, the promotion text appeared at the bottom as red text ("Buy one, get up to two 50% Off"). Whereas in the variation, specific products were shown on the modal (post add-to-cart). Impact on adds-to-cart, sales and average revenue was measured.
Test #544 on
686.com
by
Adan Archila
Jul 25, 2024
Desktop
Product
Adan Archila Tested Pattern #104: Carousel Vs Static Grid Images In Test #544 On 686.com


In this experiment, a single image carousel gallery was replaced with a grid gallery. In addition the variation also used: taller swatches; a wider size box, added fit (slim, relaxed, straight, wide) options; and used a wider Add to Cart CTA (full width of the column). Impact on sales was measured.
Test #543 on
by
Jakub Linowski
Jul 22, 2024
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #7: Social Counts In Test #543


In this experiment, social proof copy was added just below product photos. The copy emphasied that "3 million satisfied customers" and "10 million deliveries since 2003". Impact on sales was measured.
Test #537 on
Online.metro-cc.ru
by
Andrey Andreev
Jun 19, 2024
Desktop
Mobile
Product
Andrey Andreev Tested Pattern #135: Product Categories In Test #537 On Online.metro-cc.ru


In this experiment, a simple product category link was added on product detail pages. These links linked to listing pages with more of a similar product type. Impact on sales was measured.
Test #527 on
by
Jakub Linowski
Apr 23, 2024
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #132: One Time Payment Copy In Test #527


In this experiment, copy related to payment duration types (paid in full or ongoing) was changed. In the the control, one of the option used the "Pay in Full" copy, whereas the variation changed this to "One-time payment". Impact on sales was measured.
Test #525 on
by
Jakub Linowski
Mar 27, 2024
Desktop
Mobile
Product
Jakub Linowski Tested Pattern #119: Unselected Or Selected Defaults In Test #525


In this experiment, a club subscription duration was preselected to 6 in the variation. The control had no club durations preselected. As a result of preselecting a club duration, a more visible price also appeared at the top (sooner in the variation). Impact on sales was measured.
Test #523 on
Livefresh.de
by
Pascal Dietz
Mar 21, 2024
Mobile
Product
Pascal Dietz Tested Pattern #131: Authority In Test #523 On Livefresh.de


In this experiment, a photo of a doctor (who researched and created the a cleanising juice - the product) was appended after the add to cart button. The copy is translated as follows from "Von der promovierten Ernährungswissenschaftlerin Dr. Ulrike Fisher auf wissenschaftlicher Basis entwickelt." [German] -> "Developed by doctoral nutritionist Dr. Ulrike Fisher with a scientific basis." Impact on sales was measured.
Test #520 on
Asics.com
by
Andrey Prokhorov
Feb 29, 2024
Mobile
Product
Andrey Prokhorov Tested Pattern #51: Shortcut Buttons In Test #520 On Asics.com


This experiment started when users would click add-to-cart on product detail pages. In both the control and variation, a modal would appear. In the control the modal contained a "View Cart and Checkout" button that lead users to the cart page. In the variation the modal showed separate "View Cart" and "Checkout" buttons. The a/b test variation also introduced a green confirmation message about the product being added to cart. Impact on transactions and revenue was measured.
Test #513 on
Dripl.de
by
Jona Eisenberger
Jan 23, 2024
Mobile
Desktop
Product
Jona Eisenberger Tested Pattern #15: Bulleted Reassurances In Test #513 On Dripl.de


In this experiment of a floor cleaning product, a reassurance about product uses was appended to two cleaning agent upsells. In the control users saw the 2 standard upsells for laminate and tiles. And in the variation the copy "Right for me. 100x Cleanings" (uses) was appended.
Test #512 on
Snocks.com
by
Melina Hess
Jan 17, 2024
Mobile
Product
Melina Hess Tested Pattern #65: Add More For Free Shipping In Test #512 On Snocks.com


In this experiment, free shipping was a/b tested against free shipping with a 40€ purchase or higher. Hence, in the variation, customers needed to reach a cart amount total in order to be eligible for the free shipping.
Test #509 on
Jared.com
by
Craig Kistler
Dec 18, 2023
Desktop
Product
Craig Kistler Tested Pattern #66: Complementary Upsell In Test #509 On Jared.com


In this experiment, a protection plan was launched as a modal for customers that clicked add-to-cart without choosing the upsell. Impact on adds-to-cart and sales was measured.