All Latest 391 A/B Tests
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MOST RECENT TESTS
Jakub Linowski Tested Pattern #30: Authentic Photos In Test #363
In this experiment, six product photos from were added which showed the actual products (including unboxing images).
Vinicius Barros Peixoto Tested Pattern #7: Social Counts In Test #362 On Vivareal.com.br
In this experiment, the number of recent property views was displayed under the call to action. Impact on overall lead generation was measured. (Translated using Google from Brazilian Portuguese.)
Velin Penev Tested Pattern #49: Above The Fold Call To Action In Test #361 On Chaosgroup.com
In this experiment, a pricing plan selector was shifted from the very bottom of a long product page towards (almost) the top. Impact on any transactions or sales was measured.
Jakub Linowski Tested Pattern #60: Repeated Bottom Call To Action In Test #360
In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page.
Samuel Hess Tested Pattern #43: Long Titles In Test #359 On Snocks.com
In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.
Andrey Andreev Tested Pattern #69: Autodiscounting In Test #354 On Mvideo.ru
In this experiment, the discounted price was shown along with an active promotion. The control only showed that the relative -8% discount was present with the pre-discounted price.
Stanley Zuo Tested Pattern #13: Centered Forms & Buttons In Test #353 On Backstage.com
This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.
Samuel Hess Tested Pattern #122: Zigzag Layout In Test #343 On Snocks.com
In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.
Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #86 On Vivareal.com.br
In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.
Jakub Linowski Tested Pattern #121: Free Shipping In Test #332
In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.
Jakub Linowski Tested Pattern #121: Free Shipping In Test #331
In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.
Jakub Linowski Tested Pattern #17: Expensive First In Test #324
This experiment tested the order of purchase plans. The control version sorted the purchase options by the least expensive while the variation sorted them by the most expensive first. Impact on sales and revenue was measured.
Kyle Phillips Tested Pattern #82: Onboarding Callouts In Test #322 On Thomasnet.com
This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.
Rodrigo Maués Tested Pattern #24: Visible Availability In Test #99 On Vivareal.com.br
In this experiment, a lead form on a listing page showed whether an agent was recently online or not. The diplayed had two statuses: either indicating that someone is online now, or the most recent time they were online in minutes.
Vinicius Barros Peixoto Tested Pattern #43: Long Titles In Test #314 On Zapimoveis.com.br
In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.
Jakub Linowski Tested Pattern #83: Progressive Fields In Test #312
In this experiment, we tested a visible "Shipping Frequency" (A) option against a progressively displayed one (B) that would only appear after someone first chose a duration option. Thus in variation B, the buy box component would initially appear with fewer fields and smaller. The experiment measured initial progression and actual sales.
Note on the data: the experiment was run a little shorter than usual, as one of the variations triggered a stop rule to protect losses (so the effect might be somewhat inflated from a lower power).
Stanley Zuo Tested Pattern #97: Bigger Form Fields In Test #304 On Backstage.com
In this experiment, larger "Apply" buttons were shown on a casting detail page. The application funnel would take users through a series of steps leading to a paid membership subscription. The experiment measured initial progression and account signups (email signups).
Vinicius Barros Peixoto Tested Pattern #21: What It's Worth In Test #301 On Zapimoveis.com.br
In this experiment, the B variation property prices were framed using higher and crossed out price points from 12 months ago - achieving a relative discount. A tooltip was also shown which explained the higher price point on hover. The example in the screenshot translates to "2% less compared to 12 months ago". This high-power experiment measured the number of leads that were generated on property (product) screens.
Stanley Zuo Tested Pattern #114: Less Or More Visible Prices In Test #293 On Backstage.com
In this experiment on a casting call site, pricing information was shown beside the application button. This change shows the effect of setting a price expectation and being more clear that the application process is not free.
Lukas Jorissen Tested Pattern #7: Social Counts In Test #285 On Ibood.com
In this experiment, realtime social proof information has been added below an add-to-cart button. The variation shows how many users that have viewed, or placed a product into their basket. Translated to "4 visitors have this product in their shopping cart."