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MOST RECENT TESTS

Test #359 on Snocks.com by Samuel Hess   Jun 11, 2021 Desktop Mobile Product

Samuel Hess Tested Pattern #43: Long Titles In Test #359 On Snocks.com

In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.

Test #354 on Mvideo.ru by Andrey Andreev   May 25, 2021 Desktop Mobile Product

Andrey Andreev Tested Pattern #69: Autodiscounting In Test #354 On Mvideo.ru

In this experiment, the discounted price was shown along with an active promotion. The control only showed that the relative -8% discount was present with the pre-discounted price.

Test #353 on Backstage.com by Stanley Zuo   May 12, 2021 Desktop Product

Stanley Zuo Tested Pattern #13: Centered Forms & Buttons In Test #353 On Backstage.com

This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.

Test #343 on Snocks.com by Samuel Hess   Mar 12, 2021 Desktop Mobile Product

Samuel Hess Tested Pattern #122: Zigzag Layout In Test #343 On Snocks.com

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

Test #86 on Vivareal.com.br by Rodrigo Maués   Feb 28, 2021 Mobile Desktop Product

Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #86 On Vivareal.com.br

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.

Test #331 on by Jakub Linowski   Dec 30, 2020 Desktop Mobile Product

Jakub Linowski Tested Pattern #121: Free Shipping In Test #331

In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Test #332 on by Jakub Linowski   Dec 30, 2020 Desktop Mobile Product

Jakub Linowski Tested Pattern #121: Free Shipping In Test #332

In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Test #324 on by Jakub Linowski   Oct 30, 2020 Desktop Mobile Product

Jakub Linowski Tested Pattern #17: Expensive First In Test #324

This experiment tested the order of purchase plans. The control version sorted the purchase options by the least expensive while the variation sorted them by the most expensive first. Impact on sales and revenue was measured.

Test #322 on Thomasnet.com by Kyle Phillips   Oct 27, 2020 Desktop Mobile Product

Kyle Phillips Tested Pattern #82: Onboarding Callouts In Test #322 On Thomasnet.com

This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.

Test #99 on Vivareal.com.br by Rodrigo Maués   Sep 23, 2020 Desktop Mobile Product

Rodrigo Maués Tested Pattern #24: Visible Availability In Test #99 On Vivareal.com.br

In this experiment, a lead form on a listing page showed whether an agent was recently online or not. The diplayed had two statuses: either indicating that someone is online now, or the most recent time they were online in minutes.

Test #314 on Zapimoveis.com.br by Vinicius Barros Peixoto   Aug 21, 2020 Desktop Mobile Product

Vinicius Barros Peixoto Tested Pattern #43: Long Titles In Test #314 On Zapimoveis.com.br

In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.

Test #312 on by Jakub Linowski   Aug 14, 2020 Desktop Mobile Product

Jakub Linowski Tested Pattern #83: Progressive Fields In Test #312

In this experiment, we tested a visible "Shipping Frequency" (A) option against a progressively displayed one (B) that would only appear after someone first chose a duration option. Thus in variation B, the buy box component would initially appear with fewer fields and smaller. The experiment measured initial progression and actual sales. 

Note on the data: the experiment was run a little shorter than usual, as one of the variations triggered a stop rule to protect losses (so the effect might be somewhat inflated from a lower power).

Test #304 on Backstage.com by Stanley Zuo   Jun 29, 2020 Mobile Product

Stanley Zuo Tested Pattern #97: Bigger Form Fields In Test #304 On Backstage.com

In this experiment, larger "Apply" buttons were shown on a casting detail page. The application funnel would take users through a series of steps leading to a paid membership subscription. The experiment measured initial progression and account signups (email signups).

Test #301 on Zapimoveis.com.br by Vinicius Barros Peixoto   May 31, 2020 Desktop Mobile Product

Vinicius Barros Peixoto Tested Pattern #21: What It's Worth In Test #301 On Zapimoveis.com.br

In this experiment, the B variation property prices were framed using higher and crossed out price points from 12 months ago - achieving a relative discount. A tooltip was also shown which explained the higher price point on hover. The example in the screenshot translates to "2% less compared to 12 months ago". This high-power experiment measured the number of leads that were generated on property (product) screens.

Test #293 on Backstage.com by Stanley Zuo   Apr 14, 2020 Desktop Mobile Product

Stanley Zuo Tested Pattern #114: Less Or More Visible Prices In Test #293 On Backstage.com

In this experiment on a casting call site, pricing information was shown beside the application button. This change shows the effect of setting a price expectation and being more clear that the application process is not free.

Test #285 on Ibood.com by Lukas Jorissen   Feb 27, 2020 Desktop Product

Lukas Jorissen Tested Pattern #7: Social Counts In Test #285 On Ibood.com

In this experiment, realtime social proof information has been added below an add-to-cart button. The variation shows how many users that have viewed, or placed a product into their basket. Translated to "4 visitors have this product in their shopping cart."

Test #266 on by Someone   Oct 25, 2019 Desktop Mobile Product

Someone Tested Pattern #4: Testimonials In Test #266

In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).

Test #40 on Adoramapix.com by Herman Klein   Aug 13, 2019 Desktop Product

Herman Klein Tested Pattern #85: Benefit Button In Test #40 On Adoramapix.com

In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).

Test #249 on Autoscout24.com by Optimizely   Jul 17, 2019 Desktop Product

Optimizely Tested Pattern #20: Canned Response In Test #249 On Autoscout24.com

AutoScout24 is Europe’s largest online marketplace for new and used cars. As published by Optimizely, they tested a form pre-filled with text that read: ‘Hello. I am interested in your vehicle. Please contact me. Kind regards.’ 

Test #244 on Mt.com by Vito Mediavilla   Jun 06, 2019 Desktop Product

Vito Mediavilla Tested Pattern #49: Above The Fold Call To Action In Test #244 On Mt.com

A product landing page with an image was tested against one without - raising the call to action above the fold.