All Latest 546 A/B Tests
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MOST RECENT TESTS
Test #141 on
Trydesignlab.com
by
Daniel Shapiro
Jan 05, 2018
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #49: Above The Fold Call To Action In Test #141 On Trydesignlab.com
The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.
Test #136 on
Missetam.nl
by
Marlies Wilms Floet
Dec 18, 2017
Desktop
Product
Marlies Wilms Floet Tested Pattern #42: Countdown Timer In Test #136 On Missetam.nl
De Nieuwe Zaak (a Dutch ecommerce agency) tested a countdown timer on an ecommerce site. The variation showed how many hours and minutes were left in order to be eligible for next day delivery. The variation beat the control which did not have this element of urgency.
Test #134 on
Kenhub.com
by
Niels Hapke
Dec 14, 2017
Desktop
Product
Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #134 On Kenhub.com
In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.
Test #125 on
Vivareal.com.br
by
Rodrigo Maués
Nov 13, 2017
Desktop
Product
Rodrigo Maués Tested Pattern #38: Faded Background Form In Test #125 On Vivareal.com.br
Test #118 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #34: Open In A New Tab In Test #118 On Akademiafotografii.p...
The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).
Test #115 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #4: Testimonials In Test #115 On Akademiafotografii.p...
Test #100 on
Vivareal.com.br
by
Rodrigo Maués
Aug 01, 2017
Mobile
Product
Rodrigo Maués Tested Pattern #20: Canned Response In Test #100 On Vivareal.com.br
Test #106 on
Examine.com
by
Martin Wong
May 23, 2017
Desktop
Product
Martin Wong Tested Pattern #15: Bulleted Reassurances In Test #106 On Examine.com
Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.
Test #107 on
Examine.com
by
Martin Wong
May 22, 2017
Desktop
Product
Martin Wong Tested Pattern #14: Exposed Menu Options In Test #107 On Examine.com
Test #102 on
Vivareal.com.br
by
Rodrigo Maués
May 02, 2017
Desktop
Mobile
Product
Rodrigo Maués Tested Pattern #24: Visible Availability In Test #102 On Vivareal.com.br
Test #85 on
Vivareal.com.br
by
Rodrigo Maués
Mar 01, 2017
Desktop
Mobile
Product
Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #85 On Vivareal.com.br
Test #87 on
Vivareal.com.br
by
Rodrigo Maués
Mar 01, 2017
Desktop
Mobile
Product
Rodrigo Maués Tested Pattern #15: Bulleted Reassurances In Test #87 On Vivareal.com.br
Test #46 on
Hylokusa.com
by
Julian Gaviria
Feb 01, 2017
Desktop
Product
Julian Gaviria Tested Pattern #60: Repeated Bottom Call To Action In Test #46 On Hylokusa.com
Test #79 on
by
Chris Goward
Jan 10, 2017
Desktop
Product
Chris Goward Tested Pattern #15: Bulleted Reassurances In Test #79
Test #80 on
Vivareal.com.br
by
Rodrigo Maués
Jan 03, 2017
Mobile
Product
Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #80 On Vivareal.com.br
Test #63 on
Vanityplanet.com
by
Doug Baltman
Jan 01, 2017
Desktop
Product
Doug Baltman Tested Pattern #30: Authentic Photos In Test #63 On Vanityplanet.com
Test #48 on
Adoramapix.com
by
Herman Klein
Oct 01, 2016
Product
Herman Klein Tested Pattern #4: Testimonials In Test #48 On Adoramapix.com
Test #54 on
by
Chris Goward
Aug 11, 2016
Desktop
Mobile
Product
Chris Goward Tested Pattern #7: Social Counts In Test #54
Client background (e.g. industry, business model):
This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.
Experiment background:
This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.
Test #38 on
Mt.com
by
Vito Mediavilla
May 01, 2016
Desktop
Product
Vito Mediavilla Tested Pattern #10: Postponed Modal Forms In Test #38 On Mt.com
Test #27 on
Adoramapix.com
by
Herman Klein
Mar 01, 2016
Desktop
Mobile
Product
Herman Klein Tested Pattern #11: Gradual Reassurance In Test #27 On Adoramapix.com
