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Test #134 on Kenhub.com by Niels Hapke Dec 14, 2017 Desktop Product

Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #134 On Kenhub.com

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.

Test #125 on Vivareal.com.br by Rodrigo Maués Nov 13, 2017 Desktop Product

Rodrigo Maués Tested Pattern #38: Faded Background Form In Test #125 On Vivareal.com.br

Test #118 on Akademiafotografii.p... by Grzegorz Jancewicz Oct 01, 2017 Desktop Product

Grzegorz Jancewicz Tested Pattern #34: Open In A New Tab In Test #118 On Akademiafotografii.p...

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).

Test #115 on Akademiafotografii.p... by Grzegorz Jancewicz Sep 01, 2017 Desktop Product

Grzegorz Jancewicz Tested Pattern #4: Testimonials In Test #115 On Akademiafotografii.p...

Test #100 on Vivareal.com.br by Rodrigo Maués Aug 01, 2017 Mobile Product

Rodrigo Maués Tested Pattern #20: Canned Response In Test #100 On Vivareal.com.br

Test #106 on Examine.com by Martin Wong May 23, 2017 Desktop Product

Martin Wong Tested Pattern #15: Bulleted Reassurances In Test #106 On Examine.com

Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.

Test #107 on Examine.com by Martin Wong May 22, 2017 Desktop Product

Martin Wong Tested Pattern #14: Exposed Menu Options In Test #107 On Examine.com

Test #102 on Vivareal.com.br by Rodrigo Maués May 02, 2017 Desktop Mobile Product

Rodrigo Maués Tested Pattern #24: Visible Availability In Test #102 On Vivareal.com.br

Test #85 on Vivareal.com.br by Rodrigo Maués Mar 01, 2017 Desktop Mobile Product

Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #85 On Vivareal.com.br

Test #87 on Vivareal.com.br by Rodrigo Maués Mar 01, 2017 Desktop Mobile Product

Rodrigo Maués Tested Pattern #15: Bulleted Reassurances In Test #87 On Vivareal.com.br

Test #46 on Hylokusa.com by Julian Gaviria Feb 01, 2017 Desktop Product

Julian Gaviria Tested Pattern #60: Repeated Bottom Call To Action In Test #46 On Hylokusa.com

Test #79 on by Chris Goward Jan 10, 2017 Desktop Product

Chris Goward Tested Pattern #15: Bulleted Reassurances In Test #79

Test #80 on Vivareal.com.br by Rodrigo Maués Jan 03, 2017 Mobile Product

Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #80 On Vivareal.com.br

Test #63 on Vanityplanet.com by Doug Baltman Jan 01, 2017 Desktop Product

Doug Baltman Tested Pattern #30: Authentic Photos In Test #63 On Vanityplanet.com

Test #48 on Adoramapix.com by Herman Klein Oct 01, 2016 Product

Herman Klein Tested Pattern #4: Testimonials In Test #48 On Adoramapix.com

Test #54 on by Chris Goward Aug 11, 2016 Desktop Mobile Product

Chris Goward Tested Pattern #7: Social Counts In Test #54

Client background (e.g. industry, business model):

This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.

Experiment background:

This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.

Test #38 on Mt.com by Vito Mediavilla May 01, 2016 Desktop Product