All Latest 644 A/B Tests

In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.

In this experiment, the discounted price was shown along with an active promotion. The control only showed that the relative -8% discount was present with the pre-discounted price.

This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.

In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

This experiment tested the order of purchase plans. The control version sorted the purchase options by the least expensive while the variation sorted them by the most expensive first. Impact on sales and revenue was measured.

This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.

In this experiment, a lead form on a listing page showed whether an agent was recently online or not. The diplayed had two statuses: either indicating that someone is online now, or the most recent time they were online in minutes.

In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.

In this experiment, we tested a visible "Shipping Frequency" (A) option against a progressively displayed one (B) that would only appear after someone first chose a duration option. Thus in variation B, the buy box component would initially appear with fewer fields and smaller. The experiment measured initial progression and actual sales. 

Note on the data: the experiment was run a little shorter than usual, as one of the variations triggered a stop rule to protect losses (so the effect might be somewhat inflated from a lower power).

In this experiment, larger "Apply" buttons were shown on a casting detail page. The application funnel would take users through a series of steps leading to a paid membership subscription. The experiment measured initial progression and account signups (email signups).

In this experiment, the B variation property prices were framed using higher and crossed out price points from 12 months ago - achieving a relative discount. A tooltip was also shown which explained the higher price point on hover. The example in the screenshot translates to "2% less compared to 12 months ago". This high-power experiment measured the number of leads that were generated on property (product) screens.

In this experiment on a casting call site, pricing information was shown beside the application button. This change shows the effect of setting a price expectation and being more clear that the application process is not free.

In this experiment, realtime social proof information has been added below an add-to-cart button. The variation shows how many users that have viewed, or placed a product into their basket. Translated to "4 visitors have this product in their shopping cart."

In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).

In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).

AutoScout24 is Europe’s largest online marketplace for new and used cars. As published by Optimizely, they tested a form pre-filled with text that read: ‘Hello. I am interested in your vehicle. Please contact me. Kind regards.’ 

A product landing page with an image was tested against one without - raising the call to action above the fold.