All Latest 540 A/B Tests
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MOST RECENT TESTS
Test #118 on Akademiafotografii.p... by Grzegorz Jancewicz Oct 01, 2017 Desktop Product
Grzegorz Jancewicz Tested Pattern #34: Open In A New Tab In Test #118 On Akademiafotografii.p...
The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).
Test #115 on Akademiafotografii.p... by Grzegorz Jancewicz Sep 01, 2017 Desktop Product
Grzegorz Jancewicz Tested Pattern #4: Testimonials In Test #115 On Akademiafotografii.p...
Test #100 on Vivareal.com.br by Rodrigo Maués Aug 01, 2017 Mobile Product
Rodrigo Maués Tested Pattern #20: Canned Response In Test #100 On Vivareal.com.br
Test #106 on Examine.com by Martin Wong May 23, 2017 Desktop Product
Martin Wong Tested Pattern #15: Bulleted Reassurances In Test #106 On Examine.com
Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.
Test #107 on Examine.com by Martin Wong May 22, 2017 Desktop Product
Martin Wong Tested Pattern #14: Exposed Menu Options In Test #107 On Examine.com
Test #102 on Vivareal.com.br by Rodrigo Maués May 02, 2017 Desktop Mobile Product
Rodrigo Maués Tested Pattern #24: Visible Availability In Test #102 On Vivareal.com.br
Test #85 on Vivareal.com.br by Rodrigo Maués Mar 01, 2017 Desktop Mobile Product
Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #85 On Vivareal.com.br
Test #87 on Vivareal.com.br by Rodrigo Maués Mar 01, 2017 Desktop Mobile Product
Rodrigo Maués Tested Pattern #15: Bulleted Reassurances In Test #87 On Vivareal.com.br
Test #46 on Hylokusa.com by Julian Gaviria Feb 01, 2017 Desktop Product
Julian Gaviria Tested Pattern #60: Repeated Bottom Call To Action In Test #46 On Hylokusa.com
Test #79 on by Chris Goward Jan 10, 2017 Desktop Product
Chris Goward Tested Pattern #15: Bulleted Reassurances In Test #79
Test #80 on Vivareal.com.br by Rodrigo Maués Jan 03, 2017 Mobile Product
Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #80 On Vivareal.com.br
Test #63 on Vanityplanet.com by Doug Baltman Jan 01, 2017 Desktop Product
Doug Baltman Tested Pattern #30: Authentic Photos In Test #63 On Vanityplanet.com
Test #48 on Adoramapix.com by Herman Klein Oct 01, 2016 Product
Herman Klein Tested Pattern #4: Testimonials In Test #48 On Adoramapix.com
Test #54 on by Chris Goward Aug 11, 2016 Desktop Mobile Product
Chris Goward Tested Pattern #7: Social Counts In Test #54
Client background (e.g. industry, business model):
This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.
Experiment background:
This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.
Test #38 on Mt.com by Vito Mediavilla May 01, 2016 Desktop Product
Vito Mediavilla Tested Pattern #10: Postponed Modal Forms In Test #38 On Mt.com
Test #27 on Adoramapix.com by Herman Klein Mar 01, 2016 Desktop Mobile Product
Herman Klein Tested Pattern #11: Gradual Reassurance In Test #27 On Adoramapix.com
Test #1 on by Oskar Zabik May 01, 2015 Desktop Product
Oskar Zabik Tested Pattern #9: Multiple Steps In Test #1
Test #4 on by Oskar Zabik Dec 03, 2014 Mobile Desktop Product
Oskar Zabik Tested Pattern #54: Buy Now Or Smaller Commitment Button In Test #4
A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.